Brand Impact and Customer Loyalty
Added on 2020-02-05
10 Pages2887 Words56 Views
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INTRODUCTION TOMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................3ANALYSIS OF THE PROBLEM...................................................................................................3Problem of the business...............................................................................................................3Solution to solve problems of the business..................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONIn order to perform management functions, there are various advantages can be seen atworkplace through the company can achieve their targets and goals. Management also assist toattract various customer at workplace through the company can easily enhance profits andrevenue (Starr and Van Wassenhove, 2014). Management also require to identify potentialperformances of the business which occur high impact on the business operation. In this way, theenterprise can operate effectively at various parts of the company. Present report is based onImperial hotel which provide various types of hospitality services in various parts of the world.They have various facilities such as conference room for 100 people and 500 bedrooms, andmany other facilities. For gaining insight knowledge of the company present report coversmanagement theory for the company which assist to solve business issue within the enterprise.Further, it also analysis specific problem which reduce company profits and revenue atworkplace. In addition to this, report focus on company strategies through, they can enhancetheir profits and revenue through following different activities and actions in various areas of theworld. In this way, brand reputation of the company assist to create positive impact on thebusiness operation which enhance profits and revenue. Moreover, it determine method throughthe enterprise easily expand their operation and outcomes in different places of the company. Atlast, it provides summary of report which understand to analysis impact of the businessperformances at workplace.ANALYSIS OF THE PROBLEMProblem of the businessIn order to perform functions in Imperial hotel there is poor operating and control procedurewhich create negative impact on the business operation and outcomes. This is because, thecompany is using very low quality products and services and employee are not according tocustomer requirement which create negative impact on the business operation and outcomes(Vijayan and Kamarulzaman, 2016). In this way, every individual of the enterprise try to solvethis issue but they are fail to operate effective functions and operations. The cited firm everymonth take survey of guest satisfaction and they are fail to operate it effectively and honestly sothat it create negative impact on their business operations and outcomes. This is because, staffturnover is very high therefore the company need to recruit member again and again. It generate
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