This assignment requires students to analyze the marketing mix strategy employed by Coles bakery, a prominent Australian supermarket chain known for its in-store bakery offerings. Students are expected to conduct a literature review on the various elements of the marketing mix (product, price, place, and promotion) and apply these concepts to evaluate Coles' strategies. The analysis should consider factors such as product assortment, pricing models, distribution channels, and promotional activities. Furthermore, students need to assess the effectiveness of Coles' marketing mix in achieving its business objectives, taking into account customer preferences, competitive landscape, and market trends.
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