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Report on Marketing and Management | CSL Company

   

Added on  2020-05-08

12 Pages3588 Words67 Views
Running head: Marketing and management Marketing and management

Marketing and management Table of ContentsIntroduction.................................................................................................................................................4Background.................................................................................................................................................4Planning and strategy..................................................................................................................................5Human resource management....................................................................................................................6Leadership...................................................................................................................................................7Controlling the value chain and technology................................................................................................8Future strategies and recommendations....................................................................................................9Conclusion.................................................................................................................................................10References.................................................................................................................................................102

Marketing and management Introduction The report presents a brief overview of the CSL Company and it explains the mission,vision, and values of the organization. It explains the planning process and value chain strategiesto gain the good position in the market. It describes that how the firm is maintaining sustainablehuman resource department within the organization. Further, it tells that how the leaders areinfluencing employees at the workplace to do work effectively. It also explains the futurestrategies and plans of the firm to gain long-term success and growth in near future. It alsoexplains the significance of human resource management and leadership to ensure the efficiencyand productivity of the subordinates within the organization. CSL is the global biotechnology company which deals in various biotechnology productsin the market. Mainly, the firm develops, produces and researches the various biotechnologyproducts that may help people to reduce various serious diseases. The company is growing andflourishing its business day by day. The company is dealing in various products include bloodplasma derivatives, vaccines, antivenom, cell culture and other medical and laboratory products.CSL is incorporated on 1916 and it’s headquarter is located in Melbourne, Victoria. Thecompany is distributing its products worldwide. In this way, the company is increasing itsrevenue and profit (Witcomb, 2015). Background The company was founded in 1916 as commonwealth serum laboratories (CSL). Mr.Paul. Perrault is the CEO of the company. All the business operations and activities are managedand controlled by the CEO of the firm. After the various researchers, it has been analyzed thatCSL is providing good quality of products to the customers with maintaining sustainability in theorganization. Along with this, the organization is also focusing and monitoring on theenvironmental benefits by restoring natural resources, oil and water at a lower cost. There arevarious environmental elements which affect the growth and success of the company across theworld. After various researchers, it has been evaluated that the company was part of the3

Marketing and management government since its earlier days. Therefore, CSL needs to follow various rules and regulationsin the manufacturing and administration process. There are various legal factors, political andeconomic factors also exist in the environment that affect the business activities and operation ofthe firm. It seems that the company provides economic products to the people across the world.Further, social and technological factors affect the progress and development of the company inthe world. Apart from CSL, Grifols and Baxter are a most important organization that holds themarket share in Australia across the world. CSL is an innovative universal company which isdealing in innovative biotechnology products around the world (Collu et al, 2012). Planning and strategy Planning is an essential part of the CSL which plays a vital role in order to meet the long-term goals and objectives of the company across the world. Further, the firm is using variouseffective and unique strategies and policies to increase the revenue and profits of the company inthe global market. The organization is adopting effective rules, code of conducts and values inthe business activities and operations to gain the various advantages in the world. In addition, thecompany looks after about the patients’ safety and health by providing good quality ofbiotechnology products to its customers. The vision and core values of the company have beendiscussed below (Khromava et al, 2012). Patient focus: The Company promises to deliver good quality of products to thecustomers across the world. It develops various therapies which provide various benefitsto the patients. It protects the health of the people. In this way, the company is trying toimprove the quality of life of the people around the people. Integrity: The Company is always trying to do the right things for its patients,employees, shareholders, and communities. Further, the company is maintaining honesty,ethics, and transparency within the organization. It follows high standards, sustainabilityand best practices across the world (Gilding and Pickering, 2011). Innovation: The firm invests a huge amount to develop innovative and powerfultechnologies across the world. In this way, the company is able to provide good quality ofproducts to its customers around the world. Innovative ideas also help to improve thedecision making process, procedures, and system of the firm (Krätke, 2014). 4

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