Report on Marketing Management of Pizza Club

Added on - 21 Apr 2020

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Running head: MARKETING MANAGEMENTMarketing managementName of the studentName of the universityAuthor note
1MARKETING MANAGEMENTExecutive summaryThe aim of this report is to discuss about the competitive strategies being involved by Pizza clubin their business operation. Various marketing models such as SWOT and PESTLE are beingused in this report in order to evaluate the competitive strategies of pizza club compared to theircompetitors. This report concludes that pizza club is having various competitive advantages inthe market such as local sourcing and product variants. However, there are various issues beingidentified, which are creating barrier in effectively competing in the market. One of the keyissues being identified is the lack of capital. Accordingly, various recommendations are beingdiscussed in this report.
2MARKETING MANAGEMENTTable of ContentsIntroduction......................................................................................................................................4Internal analysis...............................................................................................................................5Porter generic strategies...............................................................................................................5Effectiveness of competitiveness of pizza club...............................................................................7SWOT analysis................................................................................................................................7Strengths......................................................................................................................................7Weaknesses..................................................................................................................................8Opportunities...............................................................................................................................9Threats.........................................................................................................................................9External analysis............................................................................................................................10Political environment.................................................................................................................10Economic environment..............................................................................................................11Social environment....................................................................................................................11Technological environment.......................................................................................................11Legal environment.....................................................................................................................12Environmental factors................................................................................................................12Conclusion.....................................................................................................................................12Recommendations..........................................................................................................................12Reference.......................................................................................................................................14
3MARKETING MANAGEMENT
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