Report | Marketing Strategies of Organization
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Added on 2020-03-28
Report | Marketing Strategies of Organization
Added on 2020-03-28
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Running head: FUTURE ASSESSMENT Future Assessment Name of the Student Name of the University Author Note
1FUTURE ASSESSMENT.Executive SummaryThe report aims to look into the marketing strategies adopted by an organization, since theirinception and possible options they can consider to be successful for the next 10 years. Aldi, acommon brand of two globally leading discount supermarket chains, operating in and around 18countries with 10000 stores, is considered for preparing the report. Aldi is a company based inGermany and was founded by brothers, Karl and Theo Albrecht in the year 1946. They have gotan estimated turnover of more than 50 billion euro. In the year 1960, the business got split intotwo groups, which later went to become Aldi Nord, having their headquarter in Essen and AldiSud, headquartered in Mulheim. Through this report, the Aldi Australia experience would betaken into account. Aldi Sud operates in Australia, as Aldi. A company’s marketing strategywould encompass all the marketing activities, with regard to medium, short and long termactivities in the field of marketing. The report concludes by understanding the importance offormulating proper marketing strategies for an organization to succeed and maintain theirposition and also gauge the crucial aspect of maintaining the success for a period of 10 years.
2FUTURE ASSESSMENTTable of Contents1.Introduction..............................................................................................................................32.Discussion................................................................................................................................42.1 Background to the Company...............................................................................................42.2 Marketing Analysis.............................................................................................................5i)Nature of Aldi’s Marketing Strategy or Strategies since it began........................................5ii)Strategic Marketing Options For Aldi Moving Forward..................................................73.Conclusion................................................................................................................................94.References..............................................................................................................................105. Appendix....................................................................................................................................12
3FUTURE ASSESSMENT1.IntroductionMarketing strategy is nothing but the formulation of plans and procedures, which anorganization needs to follow, for achieving the goal of increasing the sales, which would lead toan increase in revenue and thereby develop a competitive advantage. The strategy requires toconsider short, medium and long term goals activities related to the field of marketing, analyzethe intial strategic position of a company, then formulate, evaluate and select the appropriatestrategy, which would contribute to the goals of the company and fulfill the marketing objectives(Armstrong et al. 2014). Aldi, the organization considered for the report is a common brand for two leading globalsupermarket chains. The company was founded by two brothers, Karl and Theo Albrecht in1946, when they had taken over their mother’s store in Essen, which had been operating sincethe year 1913 (Brandes and Brandes 2012). The business got split into two separate groups in theyear 1960, which later became Aldi Nord and Aldi Sud. Through this report, different marketingstrategies which have been adopted since their inception would be discussed, with special focuson Aldi Australia and also discuss about the options which the organization, Aldi can adopt toachieve success over a long period of 10 years.Thus the report would conclude that adopting the right marketing strategies is a must forany organization to excel and achieve the pre-defined goals and objectives. Aldi, being a globalorganization needs to take into account certain options which would definitely help them intasting success and thereby maintain their position for a 10 year period.
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