(solved) Marketing Strategy of Walmart

Added on - 28 May 2020

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Running head: MARKETING STRATEGYWal-Mart’s E-marketing strategyName of the Student:Name of the University:Author note:
1MARKETING STRATEGYExecutive summaryThe purpose of this report is to suggest a marketing strategy of Wal-Mart. Therefore, thecompany will get a proper outcome of their emarketing strategy. Wal-Mart has different productslike electronics, movies, clothing, health and beauty products supply, craft supplies and grocery.Performance objectives of the company are also outlined. The main competitor of the companyis Amazon, the giant retailer in the international context. The main criteria of the emarketing arealso to strategically analyze the performance and Wal-Mart position in the industry. The searchengine optimized website is also necessary to gain the advantage. Therefore, the objectives arealso analyzed in the process. The evaluation and monitoring process is also analysed in the text.
2MARKETING STRATEGYTable of ContentsMarket overview in my perspectives........................................................................................4Performing strategic analysis...................................................................................................6Generating SMART objectives................................................................................................7Evaluating the strategies.........................................................................................................10Implementing the objectives..................................................................................................11Tracking, Analyzing and optimizing the objectives...............................................................12References......................................................................................................................................14
3MARKETING STRATEGYMarket overview in my perspectivesThe marketing plan by electronics medium is known as the emarketing plan of thecompany. Wal-Mart is a giant retailer in America. Therefore, the company has more experiencein the brick and mortar sale rather than the presence in the social media or in online marketing.Wal-Mart has different products like electronics, movies, clothing, health and beauty productssupply, craft supplies and grocery. Wal-Mart also has gone international and expanded theircompany in Argentina, Brazil, Canada and UK as well as Africa. Therefore, the marketingstrategy of the company should be dynamic with the trend of the company. The detailedimplementation plan is also outlined in the text. Though the company is in Ecommerce sectoronly 2.8% sale is from online until 2017. This is a shocking aspect of this giant retailer, as thisdoes not apply to their advantage(Kalyanam & McIntyre, 2012). The fourth quarter’s result isvery poor for the company in 2015 though they came from the very experienced background.The ecommerce giant Amazon has captured 43% of the US ecommerce sales in the US. Theonline retail purchase of Amazon is also improving in the recent years. The comparison betweenthe two is given in the chart(Digital Commerce 360, 2018).
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