Report On McDonald's-External & Internal Factors | SWOT Analysis
Added on 2020-01-28
16 Pages3088 Words141 Views
UniversityStrategic decision makingByNameDateLecturer’s Name and Course Number
Strategic decision makingContentsStrategic decision making............................................................................................................................1Executive summary:....................................................................................................................................3Introduction:...............................................................................................................................................3External factors:......................................................................................................................................3Internal factors:.......................................................................................................................................5SWOT analysis:........................................................................................................................................6Strategic choices for McDonald's:........................................................................................................7Strategic evaluation of McDonald's:....................................................................................................9Recommendation:.............................................................................................................................10Conclusion:................................................................................................................................................12References:................................................................................................................................................13Appendices:...............................................................................................................................................13Page 2 of 16
Strategic decision makingExecutive summary:This report is based on McDonald's external and internal factors in business. The report also consists of a SWOT analysis. There are also some strategic choices, and their evaluations along with a recommendation and appendices are given below.Introduction:McDonald's is an American company which is famous for its fast foods and hamburgers. It was established in 1940 as a grillrestaurant managed byMaurice McDonald and Richard. In 1948, they updated their company as a hamburger place, using invention line ethics.External factors:Political factors affecting the business: McDonald’s thinks about the impacts of the supporting political atmosphere on its business. In McDonald’s situation, the most important political outer issues are as depicts:1.Increasing global trade concurrences.2.Pending Tariff reorganization.Economic factors: Economic transformations around the planet manipulate McDonald’s manufacturing environment, given its international personality. In McDonald’s situation, the most distinguished financial external features are given below:1.Deliberate but steady expansion of the U.S. market.2.Steady but dicey European cost-cutting measures.Page 3 of 16
Strategic decision makingSocial factors: McDonald’s should react to social alterations in its distant or macro-environment. In McDonald’s state, the most considerable social exterior aspects are givenbelow:1.Widening prosperity gap.2.Increasing educational assortment.3.The healthy standard of living style.Technological factors: McDonald’s achievement partly relies on technical relevance. McDonald’s should address the subsequent technical external aspects:1.Temperate R&D movement in the business.2.Escalating business mechanization.Ecological factors: Ecological outer factors influence McDonald’s customers and, consequently, the company’s presentation. In McDonald’s production, the most noteworthy ecological exterior factors are given below:1.Rising attention for commercial environmental plans.2.Increasing importance of maintainable business approaches.Legal factors: McDonald’s should pursue legal needs compulsory on its secluded or macro-environment. The most considerable legal outer issues for McDonald’s are given below:1.New authorized minimum salary ranks in the U.S.2.Local strength policy in workplaces and institutions.Page 4 of 16
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