Marketing Plan for Nutri-Crisp

Added on - 21 Apr 2020

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Running head: MARKETING PLANNutri-Crisp – Marketing planName of the Student:Name of the University:Author note:
1MARKETING PLANExecutive summaryThe purpose of this report is to develop a marketing plan for Nutri-Crisp, a milky chips productthat will be launched. The marketing plan includes all the justification for targeting planaccording the population statistics of the country. The major benefits of this product are that anypeople from child to older people, as well as the health conscious people can use it. The threemedium of promotion is also given in the company’s promotional strategy. The action plan withbudget is also given in the report. Further, the report contains competitive background of thisproduct plan that can affect the nature of this industry.
2MARKETING PLANTable of ContentsMission statement............................................................................................................................3Market research...............................................................................................................................3Product plan.....................................................................................................................................3Competition.....................................................................................................................................4Pricing..............................................................................................................................................5Promotion mix.................................................................................................................................6Marketing to target terrain...............................................................................................................6Marketing metrics............................................................................................................................7Marketing message..........................................................................................................................7Action plan with budget...................................................................................................................8Reference.......................................................................................................................................10
3MARKETING PLANMission statementThe main mission of doing this business is to provide the consumer with a greatexperience of having chips in milk’s flavour. To be the world’ most favourite snacks for childrenand teens who are health conscious as well as a lover of milk products.Market researchThe US market of chips is huge based on the consumption pattern of the customers. Thepotato chips market is growing with a CAGR of 4% in US. The most leading brand Lays have amarket share of approximately 29% in US (statista.com). According to census bureau data thepopulation comes down to 323,127, 513 people as of 2016 collected data, the third most denselypopulated country in the world (statista.com). Among them 125.9 million adult women and 11.9%men. 27% of the population are under age of 21 (U.S. Census Bureau QuickFacts selectedUNITED STATES, 2017). Thus, the market for Nutri-Crisps becomes quarter of the populationof the country, including the target population of children, teenagers. In addition the populationis also rising in the meantime. Market volume of Nutri-Crisps is approximately 87 millionpeople. At the same time company demand will increase after the promotional activities startstaking place ("U.S. Data and Statistics | USAGov", 2017).Product planThe product is completely planned with two separate feature of making it crispy tomunch on and other is to induce it with goodness of milk. The product will also be introduced inthe Snacks food Industry. The major benefit of this product is that any people from child to older
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