Report Of Environmental Analysis

Running head: ENVIRONMENTAL ANALYSIS
ENVIRONMENTAL ANALYSIS
Name of the Student
Name of the University
Author Note

ENVIRONMENTAL ANALYSIS1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Business background..............................................................................................................2
Competitor Analysis:.............................................................................................................3
SWOT Analysis:....................................................................................................................4
Conclusion..................................................................................................................................5

ENVIRONMENTAL ANALYSIS2
Introduction
The purpose of the paper is to conduct competitor analysis and SWOT analysis for
understanding the feasibility and success factor of the chosen organization. The chosen
organization for this assignment is OZ Laundromat Caulfield South. The business operates
with service and self-service.
Discussion
Business background
Laundromat is a service-based business that enables the option for self-service. The
company is located near Caulfield South. The product of this business is the major service
dominated with fewer goods. The core product of the business is laundry services based
supported by the equipment such as washing machines and detergents and the augmented
offering of the business involves spare parts for washing purposes. The service dominated
offering is supported by IPSO laundry equipment (OZ-laundromat-caulfield-south.business,
2020). The pricing strategy of this business needs to consider various factors for instance, the
presence of competition and customer demand. The pricing strategy of this business can be a
combination of discount pricing and psychological pricing (due to the coin-based system)
such as 3.99 dollars. The pricing strategy also involves economic pricing strategy (OZ-
laundromat-caulfield-south.business, 2020). The promotional strategy of OZ Laundromat
Caulfield South includes sales promotion that supports discounted pricing, gift cards for loyal
customers and print advertising through pamphlets and brochures. OZ Laundromat Caulfield
South follows direct distribution strategy.
Competitor Analysis:
The direct competition for OZ Laundromat Caulfield South is Soap Bar Launderette.
The indirect competition for OZ Laundromat Caulfield South can be suppliers of the