Assignment: Marketing Management on Cadbury
20 Pages4950 Words300 Views
Added on 2019-12-17
Assignment: Marketing Management on Cadbury
Added on 2019-12-17
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Table of ContentsINTRODUCTION........................................................................................................................................3TASK 1......................................................................................................................................................3Task 2.......................................................................................................................................................8Dynamics and Trends in the Marketing Environment.........................................................................8Task 3.....................................................................................................................................................12Relevant theories about Profitability, market share and sustainability -..........................................12Conclusion .............................................................................................................................................16References.............................................................................................................................................17
INTRODUCTIONMarketing management is determined the process where the needs ofpeople are fulfilled. It states as some basic needs such as clothes, food, home,etc. It is the systematic way to aims on the working activity to form themarketing orientation. It is a way where to examine the competitive andeconomical measurement. It considers the marketing models and analysis (Dyer,Song, 2015). Present report is about Cadbury which is British multinationalconfectionery company. Cited firm has different type of products that aredelivered to customers. In this context, this report is focused on particular brandthat is Dairy Milk. It is essential which invest in searching and collecting data ofcustomer which are analysed over the organisation in market. Marketingmanagement increases needs and demands according to trends in anorganisation. An organisation formulates and overlook on organisation and itexamines the environmental and competitive area (Ball, et.al. 2012). Further,brand has goal to make over the business with strength weakness threats andopportunity. It works on the basic concept which beats the competitors inmarket. It is the successful business which aim to develop lots of marketingskills and they challenge promoting the future progress in the organisation.TASK 1Marketing management is system to manage marketing strategy and theposition to understand the appreciation value of market. It gives opportunity toperform and learn about work and their roles and responsibilities with highqualification. This process focus to understand the needs and choice of customer(Bejou, Palmer, 2013). The cited firm build customer relation to satisfy theneeds of customer and to be competitive nature at the entire market. Theirknowledge are highly qualified by workers and the methods are framed for theemployers to build successful career (Baker, Saren, 2016). The cited firm
consider the marketing philosophy and the various concept of the marketingstrategy. It means to seamless where to simplify the high range of skills andcapabilities. It considers criteria for marketers and it generates the methods ortechniques for benefit of objectives marketing. It leads to market place andjudge the performance which gives the opportunity for the business and severalactivities such as promotional Campaign. There are different type of marketing philosophy that can be implemented withthe help of which business can be effectively evaluated. In this context, belowgiven are philosophy of marketing for Cadbury:Market orientation– It is the traditional desires of the customer whichis most effective and expressed for the development of an organisation (Bozarth,Handfield, 2016). Cadbury was developed in the year 1824, since then it hasdeveloped a strong brand image. In today's world, it is known to be the mostrecognised brand around the world. It also considers the improvements forawareness and understanding their customers and delivering their servicesaccordingly. It is very effective and it meets the expectation with business andcustomer requirements.Social Marketing strategy– It is one of strategy where it becomesspecial in the market and it targets to lead analogues to judge. The use ofinternet is increasing drastically and cited firm understands this opportunity andmake sure that they convey information through different social sites (Carraher,Paridon, 2015). In order to make sure that proper information and different typeof offers that are provided to in Dairy Milk. This is generally highly effectiveduring the time of celebrations. The target of marketing is to modify andmaintain the behaviour of customers and to develop positive perception.Holistic Marketing– This can be determined as a concept that is basedon the development, implementation and design in relation with processes,activities and programs. There are four different set of components that are
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