Report of Marketing Research of Cole Show
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Added on 2020-02-19
Report of Marketing Research of Cole Show
Added on 2020-02-19
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RUNNNG HEAD: COLES MARKETING RESEARCH PLANMARKET RESEARCH ON COLE’S PRODUCT (COLE’SFINEST COFFEE CAPSULES)
COLES BRAND MARKETING RESEARCH 1ContentsCole’s Finest Coffee Capsules Nespresso Marketing Plan..........................................................................2Market targeting and positioning of Coffee Capsules Nespresso:................................................................2Approaching of marketing mix strategy by Cole’s......................................................................................3Marketing Objectives of Cole’s Finest Product Coffee Capsules Nespresso:..............................................4The role of the market research planning:...................................................................................................5References:..................................................................................................................................................7
COLES BRAND MARKETING RESEARCH 2Marketing Research in Cole’s Supermarket Product: Cole’s Finest Coffee Capsules Nespresso Marketing Plan The brand of Cole’s Finest present its product Coffee Capsules. Australian people are very fond of coffee. So Cole’s introduce its new brand product which is a coffee capsules. Cole’s is the supermarket and store in Australia. To the nation’s economy company is contributing expressively. As per the research the company has picked up shares of the supermarket more than 30 percent in Australia. The company’s product are basically related to grocery, daily use products, meat, deli, bake house, chocolates, milk products, fat burn products, liquor, baby food etc. Cole has the low price and good quality strategy which attracts more customers and they force to buy their needy things from the cols store. This supermarket also provide the fresh and healthy products to the customers. Present report of marketing research of Cole’s shows that this company are focusing more on theliquor, food and fuel consumers. The promotion strategy of this company are also good they are promoting their products via social sites, newspaper, internet, and television. They select the crowded area of the city so that they can easily promote their products and people can easily about the products of Cole’s. For the establishment in supermarket of city the company made some strategies. Which we will discuss further here.Marketing strategy of Nescafe espresso coffee. This is a drink product of Cole’s with a different variety of epicurean foods. This food product promoted as good quality product but bit expensiveand also known as branded products (Gans and King, 2004). Cole’s also providing diversity in its products so customers can easily buy their different category products as such food, grocery, liquor, clothing at same place so that they don’t need to go buy this things to different- different stores.Market targeting and positioning of Coffee Capsules Nespresso:Being an excellent brand of Cole’s in the food, the promoting Strategy of Cole’s concentrates onthe higher section of its individual customers.
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