Ryanair Case Study

Ryanair Case Study
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Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
SWOT Analysis of Ryanair.........................................................................................................1
PESTLE analysis of Ryanair.......................................................................................................2
TASK 2............................................................................................................................................4
Evaluation of the main problem Ryanair is facing which requires immediate action.................4
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TASK 3............................................................................................................................................5
Proposing solution to the problem identified by using management theories and concepts.......5
TASK 4............................................................................................................................................6
Experience report.........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
INTRODUCTION
Established in 1984, Ryanair is an Irish airline with its headquarters located at Dublin,
Ireland. It was recognised as the largest European carrier with respect to volume of passengers in
2016. One of the main reason behind its popularity is the successful implementation of business
models encouraging low-costs. Providing low-fares for short European routes is the unique
selling proposition of the company (Abbott, 2015). In this project report, a SWOT analysis and
Pestle analysis of Ryanair is being done to analyse the strengths and weakness of the company
and understand the competitive position of the company. Further, the problems which were
identified as part of previous swot and pestle analysis are being discussed to arrive at a possible
solution. At last, the report aims at providing the management of the company with action steps
that can be taken to ensure mitigation of existing problems.
TASK 1
SWOT Analysis of Ryanair.
Being one of the most popular airlines across European airline industry, it is imperative for
the managers of the company to be aware about the strengths, weakness, opportunities and
threats which exists for the firm. Here is a brief SWOT analysis of Ryanair:
Strengths:
One of the biggest strength for Ryanair is the low per unit costs of the company than any
of its competitors. It allows the company to offer cheaply priced air-tickets to its customers. Low
fares as a result of low costs is another core strength of the company (Yuan, 2013). Along with
this, Ryanair has implemented many technological innovations in its operations which has
helped the company to bring in a revolution in the customer experience of short-haul flying
across Europe. Large size of operations also adds to the strength of the company.
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