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Report on Oil & Gas Exploration and production

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Added on  2020-02-05

Report on Oil & Gas Exploration and production

   Added on 2020-02-05

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STRATEGICMANAGEMENT
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Drawing on fracking industry ....................................................................................................1Macro environment analysis.......................................................................................................2Competitive analysis ..................................................................................................................4TASK 2............................................................................................................................................6Strategic options available with Cuadrilla..................................................................................6Evaluating the strategic implementation process ............................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONStrategic management can be defined as a process of continuous planning, monitoringand analysing all the necessities which business enterprise have to meet in order to achieve theirgoals and objectives (Matthew, 2015). This also involves the formulation and implementation ofset organizational standards where decisions are taken by the top management of businessventure on behalf of their owners. These decisions are eventually made by considering theinternal and external environment where organization competes. By taking the above scenario into consideration this present report has been prepared onCuadrilla resource which is the oil & gas exploration and production company of the UK.Mentioned firm is known for its continuous efforts for developing shale gases by using hydraulicfracturing or fracking. This report also analyse the macro and competitive factors for the citedorganization. Moreover, it will also emphasize on understanding the varied options that areavailable for mentioned venture to extend its energy industry.TASK 1Drawing on fracking industry Cuadrilla has its business operations within the UK and is indulged in the production ofoil and natural gases. Hydraulic fracturing or fracking is a technique where rock is cracked withthe help of pressurized liquid. The process used for cracking involves a high pressure injectionwhich comprises water, sand and other major components constitutes of thickening agents.Fracking is big industry within the UK and Cuadrilla is a part of that industry who abstracts oiland natural gas products (Gu and Nazmy, 2014). Fracking eventually allows accessing more of the natural oil and gas then before andmany countries around the globe depend on the countries where this process is undertaken . Bymaking effective relationship with the company, other countries will be able to use these naturalresources. Further, by using natural gas, companies can generate electricity and can avoid the useof coal which is considered as the major problem of air pollution. Moreover, when the naturalgas is taken into consideration, CO2 emissions gets reduced and it resulys in decrease in airpollution (HYDRAULIC FRACTURING, 2016).1
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Macro environment analysisCuadrilla has to conduct macro environment analysis in order to identify the potentialfactors which act as a barrier in order to increase their efficiency and productivity. PESTLEanalysis for the mentioned organization has been discussed down as under:Political: These factors are those where the government has full interference in theworking and operations of business corporations of the economy. These factors includeareas like taxation policy, labour law, environment law, varied trade restrictions andtariffs, etc. In order to maintain this, cited firm has to follow especially the acts related tothe surrounding. Environment act, 1995 is all about maintaining better surroundingconditions within the country (Jones, Hillier and Comfort, 2014). Further, Cuadrilla is inneed of immense support from the government so that they can extract more oil andnatural gas from the environment and become a global leader in this industry. Thegovernment has also taken varied steps in protecting the rights of individuals who areworking within this industry. Economic: Economic factors involve major components like financial growth, interestrates, exchange rates and the inflation rate. These factors have their major influence andimpact on business enterprise in taking their own decisions. Further, the price of oil andnatural gas is generally decided by the government of UK. Cuadrilla resources have todepend on the decisions taken by the top management. Moreover, with the rise ininflation in particular country, their business operations will go down becauseorganization has to vary the price of oil and natural gas in that country. 2Illustration 1: PESTLE analysis(Source:What is PESTLE Analysis?. 2016)
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