Report on Analysis of Environment of the Australian Market
Added on 2020-04-01
12 Pages2816 Words50 Views
Running Head: Business Strategy 1Business Strategy of BHP Billiton
Business Strategy 2Executive summary Environmental analysis is crucial for the sustainability and growth of any business. Thereare various environmental factors that impact on the various business activities. This report willanalyze the environment of the Australian market in the perspective of steel industry. The reportwill focus on the famous steel and mining company BHP Billiton. This is the global listedcompany and currently operating in the Australia having strong position in the industry. Thisreport will identify the competitive advantage of BHP Billiton in the market. Along with this, thereport will analyze the current trends of Australian steel industry. The adopted strategies of BHPBilliton would also be identified in this report. At last, the report will focus on the external andinternal environment analysis of the Australian market that affects the business operation of BHPBilliton.
Business Strategy 3ContentsExecutive summary.........................................................................................................................2Introduction......................................................................................................................................4Billiton’s competitive advantage.....................................................................................................4Trends in Australian steel manufacturing industry..........................................................................4Current strategy of BHP Billiton.....................................................................................................5Internal analysis...............................................................................................................................6Resources and capabilities...........................................................................................................6Management talent.......................................................................................................................6External analysis..............................................................................................................................7Macro analysis.............................................................................................................................7Micro analysis..............................................................................................................................8Conclusion.....................................................................................................................................10References......................................................................................................................................11Appendix........................................................................................................................................12List of figures Figure 1: Market of Steel products in Australia............................................................................12
Business Strategy 4Introduction To achieve the sustainable growth in the competitive growth, it is important for thecompanies to adopt some effective marketing strategies. The strategies adopted by the companydepend upon the internal and external environment in which the company is operating. Itbecomes really important to analyze the trends and environment in the market for the effectivestrategic plans. This report is based on the strategic and environmental analysis of BHP Billiton.The analysis is done on the basis of the evaluation of resources, capabilities and managementtalent of the company. Along with this, report also analyzes the trends of the Australian steelindustry and the current strategies of BHP Billiton in the operating market. By the internal andexternal analysis, the report describes the position of BHP Billiton in the Australian market.Company BHP Billiton is a global listed company and operating in the diversified in the mineralresources in many countries. The company is engaged in the mining of various commoditiesincluding energy coal, copper, iron ore, aluminum, silver and titanium minerals, oil, gas,diamonds, natural gases, and titanium minerals (BHP Billiton, 2017). This report analyzes theenvironment of the operating market that impacts the business operations of the BHP Billiton. Billiton’s competitive advantage BHP Billiton is the leading resource company in all over the world. This is an Australiancompany operating in the mining and petroleum products. The company is operating in thediverse market along with the quality asset portfolio. The company has competitive advantage inthe overall mining industry due to its effective operations in conventional and non-conventionalresources such as uranium and coal, natural gases and oil etc (Walker, 2015). This is the corecompetency of the company in the operating market. Along with this, company has diversenature of the business with the low expenditures that is helpful to keep the financial positionstrong in the market. This is one of the big advantages of BHP Billiton that the company takesbenefit (Chambers, 2016). Trends in Australian steel manufacturing industry Australian steel industry is the major sector of Australian economy. The Australianupstream steel industry (steel manufacturing) employs around 18,500 people every year and pays
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