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Cultural Audit of Asean Retail-Corporation

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Added on  2019-12-28

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Management Diversity and HR Asean Case Study The Cultural audit is defined as the procedure, which is used for assessing a diverse range of business issues. The present report is based on Asean retail-corporation, which is a leading firm and planning to expand its operations in an Asian market. Cited case situation entails that Asean Retail Corporation (ARC) has the culture to perform activities by the mission, vision and strategies undertaken by it (Baumgarth, Kaluza and Loh

Cultural Audit of Asean Retail-Corporation

   Added on 2019-12-28

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Management Diversity andHR – Asean Case Study
Cultural Audit of Asean Retail-Corporation_1
The Cultural audit is defined as the procedure, which is used for assessing a diverse rangeof business issues. The present report is based on Asean retail-corporation, which is a leadingfirm and planning to expand its operations in an Asian market. This audit has been conducted forassessing the diverse range of diversity issues faced by the corporation. Moreover, driving forcesthat will lead towards ensuring growth and success of the business has been described.Furthermore, a significance of cultural audit for resolving the diversity issues has been explainedin the report. In content to the organisation and assessment of its diversity issues, the management ofthe organisation should foster a culture wherein the work environment is healthy, keeping the setobjectives achievable. Cited case situation entails that Asean Retail Corporation (ARC) has theculture to perform activities by the mission, vision and strategies undertaken by it (Baumgarth,Kaluza and Lohrisch, 2016). Along with this, the company lays more emphasis on offering high-quality services to the customers with an aim to become competitive within the market place. To meet the diversity issues, the cultural audit should be conducted as the organisationhas various stores across the locations. This would help them to understand the needs of itscustomers at a glocal level. By the case study, the business unit focuses on increasing the ratio offemales at management level. Now, a company is planning to increase such ratio by 50% at theend of 2020. This aspect clearly reflects that culture of offering equal opportunity has beencreated within the firm. Along with this, it places emphasis on hiring and nurturing personnel tomeet the language issues to a large extent (Wrench, 2016). Hence, the cultural audit assists thebusiness organisation in coping up with the issues of diversification to a large extent.From cultural audit, it has been assessed that now customers prefer to purchase theproducts which are high unique or innovative. In the retail sector, innovation is the key, whichhelps in attracting a large number of customers. Thus, ARC can attain success by offering theproducts or services, which create their distinct identity. Further, case situation entails that Hubeiis the place where a company needs to establish the store. In this, by expanding the businessoperations in the respective area, the business unit can get the desired level of outcome orsuccess by raising the living standard of others. The company is planning to expand its business in an Asian market. It is vital that asystematic and organised approach should be adopted for achieving this objective. Management
Cultural Audit of Asean Retail-Corporation_2

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