Brand Management Table of ContentsIntroduction.................................................................................................................................................3Corporate brand identity..............................................................................................................................3Why brand identity is important..................................................................................................................3Background of Apple brand.........................................................................................................................4Part A...........................................................................................................................................................4Apple products............................................................................................................................................4Target customers.........................................................................................................................................4Competitors and geographical performance...............................................................................................4Apple’s Points of difference and points of parity.........................................................................................5Positioning statement.................................................................................................................................6Apple brand performance............................................................................................................................6CBBE model of Apple Inc...........................................................................................................................7SWOT analysis of Apple Inc.......................................................................................................................7Part 2...........................................................................................................................................................8Suggestions for future performance of Apple brand....................................................................................8Conclusion...................................................................................................................................................9References.................................................................................................................................................102

+13062052269

info@desklib.com