logo

SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc

11 Pages2899 Words446 Views
   

University of Greenwich

   

Brand Management (MARK1227)

   

Added on  2020-03-01

About This Document

This report talks about the corporate brand identity and brand performance. Apple Company has been selected to explain the brand identity and performance. Apple Inc. is one of the biggest brands in the world. The report presents a brief overview of the apple brand strategies, and it also explains the SWOT and CBBE model of this company. On another side, it provides some suggestions for the future performance of Apple Inc. It includes - competitors and geographical performance, Apple’s points of difference and points of parity and target customers.

SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc

   

University of Greenwich

   

Brand Management (MARK1227)

   Added on 2020-03-01

ShareRelated Documents
Running head: Brand Management Brand Management
SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc_1
Brand Management Table of ContentsIntroduction.................................................................................................................................................3Corporate brand identity..............................................................................................................................3Why brand identity is important..................................................................................................................3Background of Apple brand.........................................................................................................................4Part A...........................................................................................................................................................4Apple products............................................................................................................................................4Target customers.........................................................................................................................................4Competitors and geographical performance...............................................................................................4Apple’s Points of difference and points of parity.........................................................................................5Positioning statement.................................................................................................................................6Apple brand performance............................................................................................................................6CBBE model of Apple Inc...........................................................................................................................7SWOT analysis of Apple Inc.......................................................................................................................7Part 2...........................................................................................................................................................8Suggestions for future performance of Apple brand....................................................................................8Conclusion...................................................................................................................................................9References.................................................................................................................................................102
SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc_2
Brand Management Introduction The report talks about the corporate brand identity and brand performance. Apple Company hasbeen selected to explain the brand identity and performance. Apple Inc. is one of the biggestbrands in the world. The report presents a brief overview of the apple brand strategies and it alsoexplains the SWOT and CBBE model of this company. Another side, it provides somesuggestions for future performance of the Apple Inc. Corporate brand identityCorporate brand identity is the combination and arrangement of a company logo which includestypestyle, logo visual, and name, tagline and description statement used with a company logothat communicates a three and four words message about the company business and values(Hatch & Schultz, 2008).Why brand identity is important The brand identity plays a significant role for every company. The significant of brand identityare discussed as below: Personality: A brand identity presents the values and personality of the company brand.Therefore brand identity should be effective to communicate the corporate overall message and itshould promote the business goals. Consistency: The corporate brand identity creates and develops a consistent message in themarket. Hence, it plays important role to maintain consistency in the market. Differentiation: A brand identity helps to differentiate the company business from thecompetition. Awareness: A brand identity creates and increases awareness of the customers in the market. Loyalty: An effective and valuable brand identity can help to build and maintain loyalty and trustamong customers (Heding, Knudtzen & Bjerre, 2008). 3
SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc_3
Brand Management Background of Apple brand Apple brand has been selected for this report. Apple Inc. is an American multinationaltechnology corporation which was founded by Apple Steven Wozniak and Steven Jobs on 3January 1977. It provides innovative and effective products and services to customers. The applelogo is one of the best logos around the world. It is the ninth biggest company in the world byrevenue (Hayes & Kruger, 2014). Part AApple products The Apple products include iMac, iPod, Apple II, iTunes music store, iBook, iPhoneSmartphone, iPad tablet computer, the Mac personal computers, Titanium power book G4, Applewatch and keynote. Apple branding strategy focuses and monitors on the emotions. It providesonline services also such as iCloud, iOS app store, iTunes Store, and Mac app store and applemusic. After Samsung, it is the second largest company in mobile phone manufacturer. It enjoyslargest brand loyalty in the world (Montgomery, 2008). Target customersTeenagers, adults, business people, young children and kids are considered the target customersof Apple Company. Teenagers and college students use iPods and pads for many reasons.Business people use apple products to finish the work with more efficiently and to communicateand converse with clients. Adults use Apple products for daily routines work such as calls,phone, map, directions, cameras and internet connections. Apple target customers’ playsignificant role by revenue and profits perspective of the company (Gandomi & Haider, 2015). Competitors and geographical performance There are many competitors of Apple Inc. and the company always tries to beat and overcome onits competitors. Google is the most important competitor in real term of Apple Inc. Samsung alsoconsiders the biggest competitor of Apple Company because Samsung steals the ideas and plans of apple company, reproduce them and sell them products less than Apple prices. Samsung is producing TV, Tablet, and smartphones at lower standard and prices than apple and Ipads. 4
SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc. 7 SWOT analysis of Apple Inc. 7 Part 2 8 Sug analysis of Apple Inc_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
International Business Environment: Apple
|16
|787
|438

Swot Analysis of Apple Inc
|15
|4007
|128

PESTLE and SWOT Analysis of Apple Inc.
|16
|2993
|75

Integrated Marketing Communication Analysis 2022
|12
|2718
|27

Apple Case Study - Mission, Vision, SWOT, Porter's Five Forces, PESTEL Analysis, Competitive Advantages, Aims and Objectives
|6
|695
|196