Report on Business Decision Making

Added on - 31 May 2021

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Business Decision Making
ContentsExecutive Summary.........................................................................................................................3The objective of the Study...............................................................................................................4Performance Overview....................................................................................................................4Data Analysis...................................................................................................................................6Conclusion.....................................................................................................................................10Refernces.......................................................................................................................................121
Executive SummaryThis report analyzes the key measures of a Solar cell company. The main key variable under thestudy is the contribution factor. The factor of contribution is important for the study as it is thefactor which shows whether the sales executives have made maximum profits for the company ornot. This factor also reveals which product is able to offer the maximum contribution towardsprofit. The methodology opted in this study is the convenience sampling methodology. Thissampling method was used as it is easy to do and requires less cost and time. Data was collectedfor the sales executives of the company and it was analyzed that the company is has theopportunity to raise its sales by developing more of the standard product model as this producthas a high demand and the sales of this product have been able to contribute the highest amounttowards profit. Another major finding of the study has been that the company is undergoing anissue of mismanagement in the sales executive performance. The sales agent who derives themaximum sales unit is not able to offer the maximum contribution percent, whereas the agentwho sells less products is being able to make a high contribution. The company is in need ofarranging marketing training sessions for the sales executives so that they can learn how to earnmaximum contribution and sell maximum units also.2
The objective of the StudyThe objective of the study is to offer an analysis of the current state of the Star Solar Cell whichwill offer a platform to assist the workforce planning in the coming years. The study has beenconducted in the month of April this year. The marketing staff profession is the largest in thefield of marketing with workforce planning forecast highlighting, that in the medium or long-term, sales agents will be fulfilling the demand of the clients and will be making products for thecompany.Contribution factors to enhanced demand and sales includes effective sales agents, highcontribution margin, and standardized products. In relation to contribution, there have beensignificant discussions around the sales workforce and the contribution made by them towardsthe company and the impact this will have on the product sales. The reasons highlight theimportance of sales agent planning over the long term[ CITATION Ari11 \l 1033 \m Dav071].Performance OverviewIn this section profit contribution from each sale is determined. The main target of our researchanalysis are the sales executives. The sales executives need to have the feel of how the salesfactor has been working in both terms of volume and revenue which are associated with thevaried products offered by the Solar cell Company. In particular, the contribution factor, producttype, sales agent data will be measured against the total contribution factor and the anomalies inthe data will be determined which are affecting the profits of the company[ CITATION Dav05 \l16393 \m Dav101].This analysis will be done as the sales agents of the company would not just want to know theoverall profit of the company but would also like to know the product perspective and which3
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