Report on Business Decision Making- Syngenta

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Business decision making
TABLE OF CONTENTSIntroduction......................................................................................................................................4Task 1...............................................................................................................................................4Q.1................................................................................................................................................41.1 Planning for collection of primary and secondary data.........................................................41.2 Discussing the use of survey methodology and sampling method........................................43.4 Preparing a formal report for Director of the Syngenta.........................................................5Q.2 ...............................................................................................................................................61.3 Designing a market survey questionnaire..............................................................................6Task 2...............................................................................................................................................7Q.1 ...............................................................................................................................................72.1 & 2.2 Calculating mean, median and mode along with their significance............................7Q.2................................................................................................................................................92.3 Calculating range and standard deviation and their significance...........................................9Q.3 .............................................................................................................................................102.4 Explaining the use of Quartile, Percentiles and the Correlation coefficient........................10Task 3.............................................................................................................................................11Q.1 .............................................................................................................................................113.1 Preparing different graphs along with their conclusions.....................................................11Q.2 .............................................................................................................................................133.2 Producing sales and profit line graphs showing trend lines.................................................13Q.3 Preparing a presentation......................................................................................................14Task 4.............................................................................................................................................14Q.1..............................................................................................................................................144.1 Preparing a Gantt chart along with their benefits................................................................14Q.2..............................................................................................................................................164.2 Preparing a network diagram...............................................................................................16Q.3..............................................................................................................................................174.3 Calculation of NPV, ARR & pay back period with recommendation ................................17Conclusion.....................................................................................................................................20References......................................................................................................................................212
Illustration IndexIllustration 1: Column graph of sales.............................................................................................11Illustration 2: Line graph of profits................................................................................................12Illustration 3: Bar graph of cost.....................................................................................................13Illustration 4: Trend line graph of sales and profit........................................................................14Illustration 5: Gantt chart...............................................................................................................15Illustration 6: Critical path.............................................................................................................16Index of TablesTable 1: Sample frame.....................................................................................................................5Table 2: Preparing a Report.............................................................................................................5Table 3: Grouped data......................................................................................................................7Table 4: Calculation of Mean..........................................................................................................7Table 5: Calculation of Median.......................................................................................................8Table 6: Calculation of Mode..........................................................................................................8Table 7: Calculation of Standard deviation.....................................................................................9Table 8: Values of Quartile............................................................................................................10Table 9: Values of Percentile.........................................................................................................10Table 10: Values of correlation coefficient...................................................................................11Table 11: Last 10 years values of sales, profit and cost.................................................................11Table 12: 2 projects Grangemouth and Inverness..........................................................................17Table 13: Calculation of Net present value for project Grangemouth...........................................17Table 14: Calculation of Net present value for project Inverness.................................................17Table 15: Calculation of average rate of return for project Grangemouth....................................18Table 16: Calculation of average rate of return for project Inverness...........................................18Table 17: Calculation of Pay back period for Project Grangemouth.............................................19Table 18: Calculation of Pay back period for Project Inverness...................................................19Table 19: Calculation of Internal rate of return for project Grangemouth....................................19Table 20: Calculation of Internal rate of return for project Inverness...........................................203
INTRODUCTIONBusiness decision making, is choosing or selecting of the best option from the differentset of alternatives (Aharoni, Tihanyi and Connelly, 2011). For achieving the company's goalsand objectives, decision making is an important goal, as it focuses on the knowledge of differentmethods of data analysis. The present report is based on the scenario of Syngenta, one of theworld's leading companies with more than 28,000 employees in some 90 countries (About us,2016). Furthermore, this report explains the need use of survey methodology and samplingmethod for the purpose of preparing to launch the product in a new market. Market surveyquestionnaire is designed to gain more insight for launching Amistar in a country. In addition tothis, mean. Median and mode is calculated to explain the significance of these calculations inSyngenta. Moreover, a network diagram is prepared for the activities to clearly show the criticalpath along with this different calculations are covered in this report. TASK 1Q.11.1 Planning for collection of primary and secondary dataThe data which is collected for the first time is primary data. Through intense research,surveys and questionnaire, data can be collected by the cited company. The secondary data isthose data which is collected by the third party for their own purpose (García-Peñalvo andConde, 2014). The secondary data can be available from books, annual reports, internet etc.Related to the expansion of the Amistar business, filling of the questionnaire helps in gatheringthe primary data. A list of multiple choice questions are covered in the questionnaire, which is tobe filled by the people. Hence, collecting of the primary data through questionnaire is moreappropriate for the Syngenta, for their business expansion.4
1.2 Discussing the use of survey methodology and sampling methodThe sampling method used by the company for gathering the information related to theexpansion of the business is simple random sampling method. In which a list of multiplequestions is prepared by the company (Olsen, 2015). For filling of the questionnaire, there is anopen invitation for the people of UK. After filling the questionnaire by the people, randomlyquestionnaire will be selected by the company from several alternatives. In this, there is an equalchance to perform. Table 1: Sample frameSample methodRandom sampling methodSample unitPeople of UKInstrument of samplingFilling of questionnaireLocationLondon3.4 Preparing a formal report for Director of the SyngentaTable 2: Preparing a ReportReport to Director of SyngentaTo: Board of directorFrom: XYZ consultancy companyDate: 23rd May 2016IntroductionThe report is based on the Syngenta, preparing to launch a new product in UK. Furthermore,data is determined to analysis the project. Data is collected by different methods, this reportidentifies the profits, cost and sales for the last 10 years. On the basis of the datas, mean,median and mode is calculated. MethodSimple random sampling method is used by filling of the questionnaire from the people of UK.Primary and secondary data is collected. Mean, median and mode is calculated to analysis thedata. Finding5
From the using of the different methods, it has been found that, sales and profit has a directrelationship between them.Conclusion The report explains the different methods for collecting the data. Furthermore, it concludes that,there will be an increase in the sales and profit of the company in the next proceeding years. Onthe basis of the calculation, it concludes that, company can launch the product in UK. Q.2 1.3 Designing a market survey questionnaire1. Name:..........2. Gender: M/F3. While buying the product, what major factor you regard?SizeQualityQuantity4. Approachable place, where people can easily approach?..................5. Is there high level of competition in the market?YesNo6. Did people prefer high price of product?YesNo7. What price do you prefer for the product?HighMediumLow8. What type of promotion, companies used in UK?AdvertisementSales promotion9. The mode of buying you used?6

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