Understanding the Business Environment in Organization Change

The provided content discusses various aspects of the business environment, organization change, and market structures. The articles and publications cover topics such as the impact of the business environment on the business creation process, understanding the business environment, formal and informal hierarchy in different types of organizations, and the importance of competition policy for consumers.

BUSINESS ENVIRONMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
ASSIGNMENT 1.............................................................................................................................1
2.1 How economic system attempt to allocate resources effectively.....................................1
ASSIGNMENT 2.............................................................................................................................3
1.1 & 1.2 Purpose of different type of organization and extent to which Nestle meets the
objectives of its stakeholders..................................................................................................3
1.3 Responsibilities of Nestle and its strategies employed to meet them...............................4
2.2 & 2.3 Impact of varied policies and other regulatory mechanism on Nestle...................4
3.1 & 3.2 Market structure determining the pricing and output decisions of Nestle and its
response to market forces.......................................................................................................5
3.3 How business and cultural environment shape behavior of Nestle..................................6
4.1, 4.2 & 4.3 evaluating the significance of international trade, economic integration and
global market as well as its implication.................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The business environment is affected by the internal as well as external factors. These
factors put an impact on the strategies of the company. In order to make the employees of
organization productive it is important for the company to develop a good business environment.
This report focuses on varied organizational purposes of a business and further analyzes
the national environment in which the business is operating. Moreover, the behavior of
organization in its market environment is evaluated briefly.
ASSIGNMENT 1
2.1 How economic system attempt to allocate resources effectively
Decisions regarding resource allocation are significant because there is scarcity of
resources across the world. Difficulty in allocating of resource can be solved with the help of
economic system at work (Burke, 2013). Economic system is comprised of labor, distribution,
products, services etc. Problem of resource allocation is universal and persists in every nation.
Allocating resource is an important aspect for every country as it has to tackle the issues like
what, how and for whom the goods and services are to be produced. There are varied economies
where the resources are allocated in different manner.
The command economies do central planning for effectively distributing resources. . The
problem of scarcity is resolved by government or any agency which are appointed by
government through the method central planning. The government here command or direct the
resources which are to be consumed in a specific manner. For instance, government can use its
power to force citizens for paying taxes.. The command economy has an advantage over the free
market economies as it can bring in a more coordinated system of distributing resources at the
time of crises such as natural disaster or wars. Free rein market also fails in allocating resources
efficiently so in the final resources are allocating by government to counter balance such failures
(Fernando, 2011).
The free enterprise economy is the one in which there is limited government
interventions and is linked with private ownership for the means of production. The system
follows the decentralized form, where individuals look forward in pursuing their own goals
without government restrictions. There is a mutual relationship between the producers and
consumers and it relies on the market to solve the economic problem. Resources distribution is
1

done on the basis of interaction of self-directed and free market forces. This system interprets
that, what to produce is determined by consumers, how to produce is determined by producers
and who receives the produce depends on the buying power of consumers. The resource
allocation is determined through self-interests in the free market economies. In case of command
economy, there is a restriction on allocation of resources by the government. In free market
economy it is influenced by the various interactions of market forces (Haigh and Brubaker,
2010).
Mixed economy is a combination of command economy and free market economy. The
market economies have a distinct privatized sector in which the resources are allocated on the
bases of market forces. It also consists of a distinct public sector, where the resources are
allocated mainly by the government in sectors such defense, fire services and police. Health care
is a sector which is a combination of both the elements that are market and planning.
The Transition economy was developed after collapsing of command economies in
1980's. These economies are those which move from command economy to free market
economy. This economy has been isolated from the global economic community during era of
centrally planned economy. Here, the distribution of resources pattern has been shifted from
command economy to free market economy.
The public and private sector initiative is a new concept where the economy is held by
both public and private enterprise. The resources are shared on the basis of joint agreement. This
is a modern method in which private sectors are given the opportunity to share the risk with the
private sector (Diefenbach and Sillince, 2011).
Private Finance Initiative- PFI is a method of giving funds in major capital investments
where the private organization have been contracted to manage or complete the public projects.
The resources are thus allocated by private sector in fulfilling public projects.
The efficiency of allocating resource in an economic system can be seen in the manner in
which they can achieve their economic objectives.
ASSIGNMENT 2
1.1 & 1.2 Purpose of different type of organization and extent to which Nestle meets the
objectives of its stakeholders
A business organization has to make effective decision regarding its coming establishments for
overall prosperity or its sustainability.. The organization is comprised of group of people who
2

helps in accomplishing a predetermined goal or collective objectives. The purpose of the
company is defined in different types of organizations (Alm, Sennoga and Skidmore, 2009). The
private sector is the one in which organization operates in maximizing its market share and sales
in market. The public sector is those entities which operate on a larger outlook and work
effectively to make profits taking by considering shareholders’ interests. While those
organizations which are developed in fulfilling the mutual interest of groups r to derive social
benefits are known as cooperative organization. On the other hand, Non-Government
organizations are voluntary associations which are built to serve specific problem or purpose
with the aim of making profit.
This report focuses on the business environment of Nestle which is a Public limited
company. This Anglo-Swiss condensed Milk Company stresses on providing safe, quality and
nutritional food to gain maximum sales and considerable share of the market.
Nestle understands the importance of maintaining an effective dialogue with its
stakeholders and helps in creating shared value and delivering its commitments more efficiently.
Nestle has undertaken varied global engagement activities with its stakeholders which are
coordinated by the Nestle Public Affairs team and are delivered through continuous stakeholder
communication (Burke, 2008).
The stakeholder convening is organized by external specialists to ensure that, it receives
independent feedback and reviews. The group of stakeholder network is wide. There are some
stakeholders which are central to the success of the company like customers, employees,
government, communities, NGO's, shareholders etc.
1.3 Responsibilities of Nestle and its strategies employed to meet them
Each business organization has a different set of responsibilities towards its stakeholders.
Nestle has also employed varied means and measures to fulfill the same. The different
responsibilities it share are-
1. Developing an enhanced communication of long term vision of Nestle to its stakeholders.
The stakeholders are encouraged to focus on effectiveness in delivering outcomes (Strong
and Volkoff, 2010).
2. Nestle uses advocacy and convening power with its government as well as with the
industry to promote health and nutritional level.
3

3. Nestle bring into knowledge of its stakeholder about its more ambitious targets as a mean
to influence the best practices across the world. The stakeholders are affected by the
profits of the company and thus nestle target on the growth of stakeholders.
2.2 & 2.3 Impact of varied policies and other regulatory mechanism on Nestle
The fiscal policy is the government decision regarding its spending and taxing patterns. If
a government wants to stimulate its growth in economy it is likely to increase its spending on
goods and services. This will help in increasing demand for goods and services and bringing in
employment. The fiscal policy of Europe is strong though most of its decisions are related to
spending remain in the hands of government.
Monetary policy on the other hand has better significance than the fiscal policy because it
has a higher level of flexibility. Government uses this policy to control the flow of money in the
market (Palmer and Hartley, 2008). The present policy of the government focuses on
maintaining price stability and lowering the rate of inflation. The change in EU policies had
minimal impact on Swiss as these do not adopt the euro and so the policies do not affect its
business position directly.
The social welfare policies of Nestle have helped in recognizing its responsibilities
towards making a positive impact on its society. It has been committed towards the promotion of
the principles of human and labor rights and ensuring a safer workplace for its employees. The
different social activities such as tackling the problem of deforestation and providing fair rates on
milk sourcing have created an impact on improving its food qualities and safety.
With establishing industrial policy to aggravate the economic crises, some companies are
playing very active role as compared to the other global competitors. The EU industrial policies
are framed after undertaking varied measures and recommendation from different companies.
Nestle is among one of them who takes part in formation of such policies.
Competition policy seeks to provide remedies to the firm activities outside its
jurisdiction. The different acts that have an impact on Nestle activities are Fair Trading Act
(FTA), Competition Act, Restrictive Trade Practices Act and Resale Prices Act. These acts
ensure the quality maintenance as well as eliminating monopoly activities (Jones and
Vagliasindi, 2013.). The UK competition Network (UKCN) has been created to provide more
transparent and strong competition across the whole country. UKCN has been promoting fair
competition and safeguarding interests of consumers.
4

Similarly, Competition Act 1998, has been established with the main restrain companies
from adopting restrictive practices and abolishing abuse of a dominant market positioning. The
main purpose of enacting thus law was to harmonize the UK with EU competition policies. The
changes made in Competition Law in relation to insolvency and bankruptcy was made through
the Enterprise Act 2002.
3.1 & 3.2 Market structure determining the pricing and output decisions of Nestle and its
response to market forces
Nestle has been following a monopolistic competition (Xahir, 2012). This market
structure of Nestle defines that, all the seller produce same product with different attribute. . All
the producers in that industry can set its prices and quantity without affected the whole of
marketplace.
Pricing decision- This structure emphasize on long term pricing framework. It helps in setting
initial price for the products. There is a deliberate movement of prices over the product life cycle.
Three type of pricing strategy which a company working in such environment follows are
Price Skimming, Status Quo Pricing and Penetration pricing.
Nestle out of these follow Penetration pricing to market its product. In this case, the
Nestle reduce the price of the product initially to reach the mass market.
Output decisions- For quoting the price it is important for the company to make good pricing
decision. If the firm is looking forward to establishing a high price for a particular product then it
must ensure that, the quality and its quantity are matched suitably. Along with that packaging
also plays an important role in setting the prices for products.
(Dwan, and Boyce, 2003).
Market forces- The marketer needs to understand varied trends and changes in the
market place to set a target. Nestle planning to go for profit maximization objective should make
suitable investments. Company should careful analysis before setting of prices. This indeed
requires proper understanding of demand, cost and profit (Lambin and Meyfroidt, 2011). Once
pricing goals are set then, Nestle estimate the demand, cost and profit for its product. The firm
needs to determine the level of pricing and according decides the prices for its products.
Industry together are classified into different market structures that include perfect competition,
monopoly, monopolistic and oligopoly.
5

1. Perfect Competition- here there are number of sellers and buyers persisting in this
industry. Here firms usually produce same type of products and consumers have all the
accurate details in relation to their pricing. Here competitive pricing decision may be
followed as many are competing to gain a considerable market share.
2. Pure monopoly- A pure monopoly industry infrastructure consist of a single producer of
a product or service which has no close substitute. Firms belonging to such sector can use
price skimming strategy to continue as market leaders of the industry.
3. Monopolistic Competition- Such industry have a mixture of characteristics of both
competition and monopoly. Such firms sell differentiated products from its competitors
and as such can use status Quo strategy for selling their products and gaining a greater
market share of industry.
4. Oligopoly- In this few firms together form small cartels and manipulate price on the basis
of decisions of such cartels. Here pricing strategy is determined by the group of cartels
and market share is ascertained accordingly.
3.3 How business and cultural environment shape behavior of Nestle
The behavior of any organization is shaped and is influenced by its competitors. . Also,
the cultural environment has a greater impact on the behavior of the organization. The culture of
the company states how employees behave with other people. It includes aspects like satisfaction
level, team spirit, innovation undertakings etc. Nestle organization has developed an
environmental management system where it emphasizes in integrating value into the culture of
its organization (Capon, 2009). Its culture stresses more on bringing in the corporate social
responsibility. This emphasizing is continued to develop its internal changes and incorporating
the pressures from the outer world.
Nestle has helped in evaluating the attitudes and behavior of the customers. An effective
relationship can be seen between the customers, employees and employers of the organization.
Nestle focuses on the food, nutritional, health and wellness of the company (Neely and
Kennerley, 2003). In order to enhance the cultural environment, the firm has adopted strategy of
increased consumer engagement, identifying the people, culture value and attitudes and to bring
in operational efficiency in its working. Thus, these strategies are adopted to be the leader in
health, nutrition and wellness and industry which will further leads to greater financial
6

performances by bringing esteemed trust of stakeholder. The leadership is one main strategy
which creates value for its shareholder and at the same time creates value for its society (Islam,
2010).
4.1, 4.2 & 4.3 evaluating the significance of international trade, economic integration and global
market as well as its implication
The international trade is exchanging of goods and services beyond the geographical
boundaries of the country. Globalization and liberalization are two key components of
economies which enhances the trade level within the economy to a more advanced level. The
advanced market of Europe within the countries has helped in maximizing the sales and profits
of the company. The inflow of market opportunities with the domestic barriers has increased and
with the integration of economies it has resulted in wider employment opportunities (Mowday,
Porter and Steers, 2013).
To analyze the impact of global factors on NESTLE PEST analysis can be used as follows-
1. Political factors- changes in regulation of government on different aspects like food
standards and marketing actions. Changes in global rules and standardized practices also
have a due impact on company.
2. Economic factors- the changing inflation rate, GDP growth, economic levels, income
levels etc affect the sustainable position of company in the market.
3. Social factors- Varied needs, preferences, tastes, lifestyles, cultural changes etc of
consumers determine the company sales, profit and revenue.
4. Technological factors- innovation and growing advancement in technology has made it
imperative for company to stay abreast of the knowledge about such advancements.
The economic integration means union of the economic policies between the integrating
states or countries. This is done for the purpose of determining whether full or partial abolition of
tariff or non-tariff restriction on trade can be done. This initiation is undertaken before the
process of integration of economies. The mutual understanding is enhanced between the
economies and help reducing varied trade restrictions which are put on the business. Nestle will
gain more opportunities of gaining more profits through this integration.
The globalization promotes international trade and influence economies in undertaking
economic integration (Foss and Knudsen, 2013). The interchanging and integration of countries
7

provide more independent and free trade. The globalization has creating positive impact and
brought various advantages in nestle such as-
1. Greater availability of resources.
2. Cheap labor
3. Advanced technologies
4. Greater market share
5. Enlarged customer base etc.
EMU is the new and remarkable monetary experiment which was established to bring
varied benefits to the European Union members (Why is competition policy important for
consumers, 2012). The EMU policy has put a greater disadvantage on the euro zone market.
These EMU policies have a greater impact on those companies which are majorly involved in
trade. As Nestle is one of the giant companies involved aggressively in international trade is
affected by these EMU policies to a great extent.
These European policy is implemented by the EU union members and it is implemented
on all the countries which are part of it. Further, European Union is the single largest market in
the world and it states that all members of EU can freely conduct their business activities and
trade practices with the other members of the state as well. Moreover, EU comprises some rules
and regulations which member countries have to maintain in order to seek and perform well in
operating nations. Some major policies taken by EU are in relation with the employment,
regional, educational and training, inflation, etc. Nestle have to consider these policies
effectively in order to make stable decisions for the organization otherwise they will be treated as
violating the EU agreement and might face many problems.
CONCLUSION
Business environment makes an impact on the operation and activities of companies to a
great extent. The current report has identified various structures and its impact on pricing as well
output decision of Nestle. It also affected various policies such as competition, fiscal and
monetary on Nestle. In order to foster success and growth of Nestle, the significance of
international trade, economic integration and globalization can be used by the firm up to great
extent.
8

REFERENCES
Books and Journals
Alm, J., Sennoga, E. and Skidmore, M., 2009. Perfect competition, urbanization, and tax
incidence in the retail gasoline market. Economic Inquiry. 47(1). pp. 118-134.
Burke, W. W., 2008. Organization change. Sage publication.
Burke, W. W., 2013. Organization change: Theory and practice. Sage Publications.Klapper, L.
F., Lewin, A. and Delgado, J. M. Q. 2009. The impact of the business environment on the
business creation process. World Bank Policy Research Working Paper. 4(9). pp.37-43.
Capon, C., 2009. Understanding the business environment. 3rd ed. Harlow: Prentice Hall.
Diefenbach, T. and Sillince, J. A., 2011. Formal and informal hierarchy in different types of
organization. Organization Studies. 32(11). pp 1515-1537.
Dwan, K. and Boyce, A. R., 2003. Competition policy and intra-professional conflict: re-
regulating general practice. International Journal of Public Sector Management. 16(2).
pp.141 – 152.
Fernando, C. A., 2011. Business Environment. Pearson Education India.
Foss, N. J. and Knudsen, C., 2013. Towards a competence theory of the firm. Routledge.
Haigh, M. M. and Brubaker, P., 2010. Examining how image restoration strategy impacts
perceptions of corporate social responsibility, organization-public relationships, and
source credibility. Corporate Communications: An International Journal. 15(4). pp.453–
468.
Islam, F., 2010. Socioeconomy of innovation and entrepreneurship in a cluster of SMEs in
emerging economies. Competitiveness Review: An International Business Journal
incorporating Journal of Global Competitiveness. 20(3). pp.267–278.
Jones, B. J. and Vagliasindi, M., 2013. Power Market Structure: Revisiting Policy Options.
World Bank Publications.
Lambin, E. F. and Meyfroidt, P., 2011. Global land use change, economic globalization, and the
looming land scarcity. Proceedings of the National Academy of Sciences. 108(9).
pp.3465-3472.
Mowday, R. T., Porter, L. W. and Steers, R. M., 2013. Employee—organization linkages: The
psychology of commitment, absenteeism, and turnover. Academic Press.
Neely, A. and Kennerley, M. 2003. Measuring performance in a changing business environment.
International Journal of Operations & Production Management. 23(2). pp.213 – 229.
Palmer, A. and Hartley, B., 2008. The business environment. McGraw-Hill.
9

Strong, D. M. and Volkoff, O., 2010. Understanding organization-enterprise system fit: a path to
theorizing the information technology artifact. MIS quarterly. 34(4). pp. 731-756.
Online
Why is competition policy important for consumers, 2012. [Online]. Available through: <
http://ec.europa.eu/competition/consumers/why_en.html >. [Accessed on 13th August
2015].
Xahir, A., 2012. Market structures- price and output determination in perfect competition.
[Online]. Available through: < http://ec.europa.eu/competition/consumers/why_en.html
>.[Accessed on:14th August 2015].
10