Limited-time offer! Save up to 50% Off | Solutions starting at $6 each  

BUS707- Report On Business Plan- Aura Skin Clinic

Added on - 04 Mar 2020

This report discusses the business plan of the Aura Skin Clinic and Slimming center, which will have its presence in Sydney, Perth, and Melbourne initially and then expand on a franchise model. A detailed analysis of the project scope, market analysis, marketing plan, and financial plan is discussed in this document.

Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 6 of 21 pages
Running head|: BUSINESS PLAN OF AURA CLINICName of the Student:Name of the University:Authors Note:
1BUSINESS PLAN OF AURA CLINICExecutive SummaryThis report contains a business plan of the Aura Skin Clinic and Slimming center, which willhave its presence in Sydney, Perth and Melbourne initially and then expand on franchise model.A detailed analysis of project scope, market analysis, marketing plan and financial plan isprovided .Competitor analysis is done and the clinic is benchmarked against competitors. Thepricing and promotional strategy of the clinic and the risk factors are identified.
2BUSINESS PLAN OF AURA CLINICContentsIntroduction......................................................................................................................................3Purpose and Scope.....................................................................................................................3Opportunities and Solution..........................................................................................................3Market Analysis...............................................................................................................................4Analysis of the Industry...............................................................................................................4Competitor Analysis and how we will serve our customers better those competitors................6Porter’s Five Forces Analysis..........................................................................................................7Target Market Segmentation...........................................................................................................9Marketing Mix...............................................................................................................................10Products......................................................................................................................................10Place...........................................................................................................................................11Promotion...................................................................................................................................12Pricing........................................................................................................................................12Strategies and Tactics....................................................................................................................13Financial Plan................................................................................................................................16Risks that will confront the business organization........................................................................17Reference Lists..............................................................................................................................18
3BUSINESS PLAN OF AURA CLINIC
4BUSINESS PLAN OF AURA CLINICIntroductionPurpose and ScopeThe business plan is of a skin clinic and slimming center in Australia- Aura Slimmingand Skin clinic. This clinic will provide customized slimming and beauty solutions to clients inAustralia. The clinic will adopt modern technology to cater to the beauty and slimmingrequirements of customers. There will be an open air gym equipped with modern machineriesand experienced trainer who will guide the client in the weight loss journey .The clinic will alsobe equipped with slimming machines which will used modern technology to increase themetabolism of clients with the help of vibration that will be send in their body with pads attachedto the machines. Hand massages with machines to burn cellulite will also be provided. Theclinic will also provide chemical peels, laser technology for hair removal and skin lightening andinjections like Botox and Platelet Rich Plasma to arrest the age of the clients. The clinic will alsohave a salon for hair color and styling and make up. The clinic will first be opened in majorcities like Perth, Sydney, and Melbourne and then it will expand in other parts of Australia basedon franchise model (McKeever 2016).Opportunities and SolutionUrban population of Australia is interested in adopting innovative technology in beautyand slimming to their lifestyle. The beautiful beaches and night clubs in Australia are a major
5BUSINESS PLAN OF AURA CLINICpart of the lifestyle of Australian youths. So there is an increase in population of clients who arekeen on beauty and fitness and the clinic will be an ideal fit to cater to their requirements. Theclinic will also offer education about skills and technology in field of beauty and slimming toother salons and clinics in Australia. The clinic will have experienced professionals to providethis education and training. Also our clinic space will be rented for events like photo-shoot andengagement of clients (Schaper et al., 2014).Market AnalysisAnalysis of the IndustryThe industry of slimming and beauty is competitive in Australia. There are an increasingnumber of open air gyms, slimming centers and beauty clinics in Australia. The Australianpopulation is concerned about their health and fitness and so there is a potential market ofcustomers in Australia.Our customers will be1) The clinic will be cater to the beauty and fitness needs of men, women, boys, girls andkids (Burgess 2015).2)Aura Slimming and Skin Clinic will have beautiful office space beside beaches andserene atmosphere in cities of Australia like Sydney, Melbourne and Perth .So these officespaces will be rented to events like photo-shoot and wedding or birthday celebration.
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document

In brief, the clinic must be able to analyze the preference and tastes of consumers which change constantly. Technology constantly evolves in every arena of today’s life and the clinic should invest in research and development of technological evolution.