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Business Strategy - Environmental Analysis of BHP Billiton

12 Pages2704 Words241 Views
   

Macquarie University

   

Business Strategy (BB320)

   

Added on  2020-03-01

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In this document, we will discuss Business Strategy and how the environment of any organization must be necessarily gauged before planning and executing set goals. The report included the business strategies of an Australian large conglomerate–BHP Billiton. BHP Billiton is a natural resource mining and exploration organization with a much more diverse portfolio at present.

Business Strategy - Environmental Analysis of BHP Billiton

   

Macquarie University

   

Business Strategy (BB320)

   Added on 2020-03-01

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Business StrategyBusiness StrategyReport on “Environmental Analysis of BHP Billiton”1
Business Strategy - Environmental Analysis of BHP Billiton_1
Business StrategyExecutive SummaryThe report presented hereof talks of business strategy and how the environment of anyorganization must be necessarily gauged before planning and execution of set goals.The report discusses business strategies of an Australian large conglomerate – BHP Billiton.BHP Billiton is a natural resource mining and exploration organization with a much diverseportfolio at present.To conduct an environment analysis, it is important to do both an internal and an externalanalysis of the environment. In the report, for the micro environment analysis a Porter’s fiveforces analysis has been presented. For the macro-environment analysis, a PESTLE analysiswas conducted. The business strategy and the competitive advantage was also discussed toconclude by shedding light on what the research revealed about the general performance andoutlook of BHP Billiton.2
Business Strategy - Environmental Analysis of BHP Billiton_2
Business StrategyTable of ContentsINTRODUCTION4ABOUT BHP BILLITON5INTERNAL ANALYSISOF BHP BILLITON5EXTERNAL ANALYSISOF BHP BILLITON6BUSINESSSTRATEGYOF BHP BILLITON10COMPETITIVE ADVANTAGEOF BHP BILLITON10CONCLUSION11REFERENCES123
Business Strategy - Environmental Analysis of BHP Billiton_3
Business StrategyIntroductionStrategic planning and performance management go hand in hand. Performance managementis primarily role of employees and is about setting and achieving the goals and objectives setas well as, removing the hindrances for achievement of goals post identification. The processof setting goals is where strategic planning comes into picture. Strategic or tactical planningis the method using which--the individuals working in the organization, on the organization’sbehalf, define a set of objectives to achieve (Slack, 2015). Without proper strategic planning,no enterprise can become successful today (Haines, 2016). Also, the strategic plan needs tobe supported by a clear vision and an equally apt performance management system to reapbenefits.The report conducts the environmental analysis of BHP Billiton which is a behemothorganization in Australia. The report presents internal and external analysis of operatingenvironment of BHP Billiton. That shall shed light on some of the strategies in use in theorganization which affects their environment of functioning.4
Business Strategy - Environmental Analysis of BHP Billiton_4

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