Report on Communication Trend

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Added on 2020-03-28

Report on Communication Trend

Added on 2020-03-28

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Running head: COMMUNICATION TRENDCommunication TrendName of the Student:Name of the University:Author Note:

1COMMUNICATION TRENDExecutive SummaryThe study explores the effects of the digitalization in declining the revenues of the newspapermedia. it was noticed that due to the advancements of the digital technologies, people ado notpay more attention to the traditional media, like newspaper articles, the journalism practices arealso hampered due to such changing trends. The reports derived from the survey conducted by200 UK media agencies indicate that these agencies are evolving their businesses forunderstanding the greater impact of the advertising technologies on the industry. Eventually, thestaffs are changing in order to keep pace with the changing technologies. The study would beassociated with the mixed method research process. In this research process, both the secondaryand the primary information will be collected to gather the sufficient knowledge about theemerging trends in the online media platform. The market model ensures that the society requiresthe services that can meet the requirements through an unregulated process of demands andsupply. The public sphere model initiates the idea that the needs of the society cannot be entirelyfulfilled through utilizing the market system. The online newspaper media requires focusing onthe web at the first place. Once the media is establish, they can report from multiple platforms. Itis essential to understand that the unique value of the products or services would represent moreprofitability in a huge competitive market.

2COMMUNICATION TRENDTable of ContentsIntroduction......................................................................................................................................2The changing Trends in the News Industry and Meeting the challenges of Digitalization.............2Research Question, Research Method and Justification..................................................................4Application of Market Model and Public Sphere Model.................................................................7Market Model..................................................................................................................................7Public Sphere Model......................................................................................................................10Action Plan....................................................................................................................................11Conclusion.....................................................................................................................................13References......................................................................................................................................14

3COMMUNICATION TRENDIntroductionEmergence of the digital technologies and new platforms has been ruling over the mediaindustry much significantly. In current time, it has been noticed that the digital technologies arethe major threats to the newspaper articles. The revenues gathered from the newspaper industryhave been declining much noticeably after the emergence of the World Wide Web (Santana,2014). It is noticeable that such digitalization has become much threatening to the mediaecosystem and journalistic practices. Hence, it has become essential for the newspapers toexperiment the ways of maintaining the journalism practices for meeting the challenges imposedby the digitalization (Xu et al., 2015). It is essential to understand that the unique value of theproducts or services would represent more profitability in a huge competitive market. Hence, it isessential for the company to provide the unique content that would be much interesting forcreating the customer buzz. The study would explore reinvention of the newspapers to meet thechallenges posed by the digitalization. The online news article named How the Media Agency isReinventing Itself in the Digital Age, published in Marketingnews.com would provide theinsightful ideas about the subject in this study. The analysis of the changing trends to the newsindustry would be analyzed. Furthermore, the study would develop the use of the market modeland public sphere model to evaluate the operational ways of news industry. In addition to this,the fruitful recommendations would also be provided to the news industry in order to enhancethe effectiveness in the digital age. The changing Trends in the News Industry and Meeting the challenges of DigitalizationThe transformation in the digital age is ensuring the most dramatic change in the world ofmarketing. The advertising technology and the digital marketing process are the new norms in

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Report on Communication Trend