EXECUTIVE SUMMARYIn the present report it will be discussed about the company and its strategies to increase the growth, customer satisfaction, rtc.This plan also include particular portfolio of enterprise. This plan is adopted by coca cola Amatil in order to differentiate its products from the product ofits competitors. This strategy emphasizes on increase in range of affordable packs in market and use of innovative marketing methods to attract more customers and retain existing customer.
Table of ContentsINTRODUCTION ..........................................................................................................................1Task 1...............................................................................................................................................1Task 2...............................................................................................................................................3Criticism of the past strategies....................................................................................................3task 3................................................................................................................................................4Task 4...............................................................................................................................................6Organisational culture within the organisation...........................................................................6Conclusion ......................................................................................................................................6
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