Report on Competitive Strategy | Sony and Microsoft

15 Pages3578 Words197 Views

Added on 2020-01-07

Report on Competitive Strategy | Sony and Microsoft

Added on 2020-01-07

BookmarkRelated Documents

CompetitiveStrategy

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Aim and objectives......................................................................................................................3Importance of the study...............................................................................................................3BACKGROUND.............................................................................................................................4DATA AND METHODS................................................................................................................5FINDINGS.......................................................................................................................................7

Report on Competitive Strategy | Sony and Microsoft_2

INTRODUCTIONThe competitive edge of the business is created by focusing on its product range andattracting more buyers by offering them a good quality of products and services. The presentreport is based on the specific product as PS4 and XBOX which are offered by Sony andMicrosoft respectively. The customer preferences towards each product have been comparedwith the help of detail discussion. However, the main aim and objectives of the study isexplained as follows-Aim and objectivesThe aim and objectives of the current study have been explained as follows which assiststhe researcher to carry out entire study in accordance with agreed format and draw the validoutcome in an effectual manner.AimWhat influences customers to buy and choose the Sony ps4 over Xbox the one?ObjectivesTo understand the preferences of customers towards PS4 and XBOXTo identify factors affecting customers to buy the Sony ps4 over the Xbox oneImportance of the studyIn the modern era, technological development has been come more important due tocontinuous innovation and creativity in the same sector. At the same time, expectations of a largenumber of people have also be increased which enable them to access the good quality ofproducts and services by companies (Christ, 2014). However, currently, different companies areinventing mobile phones and video game etc in accordance with changing need of buyers. At thisjuncture, both consoles are almost similar on the ground of slim design, the addition of biggames and new features. However, PS4 is unique its design due to double down user-friendlyinterface along with neat sharing features. However, both gadgets are almost similar but users getconfused to purchase the one. Owing to this, the current study is being conducted to assess theeffectiveness of one particular PS4 along with different factors influencing buyers to purchasethe same.

Report on Competitive Strategy | Sony and Microsoft_3

BACKGROUNDThe innovation in the technological world is important for businesses to create theircompetitive edge in the marketplace. A number of customers are using their varied kind of toolsand technologies in order to grab the attention of buyers and make them able to access variedproducts and services. The investigation is being done on PS4 which has been designed by SonyInteractive Entertainment; a multinational video game developer. This corporation is handlingventure of Sony into video game development for offering the unique experience to users. Theorganization also deals in production, sales as well as research and development (Coleman andet.al., 2013). Furthermore, the product range of Sony Interactive Entertainment consists ofPlayStation Vita, PlayStation Portable and Dual Analog Controller along with DualShock.The competitors of Sony Interactive Entertainment competes with several corporations suchas;PlayStation NetworkSony Corporation PlantronicsBigben InteractiveMicrosoft These above-mentioned organizations create competition for the business by introducingseveral kinds of products and services in the marketplace. These firms are meeting expectationsof buyers by discovering several kinds of gadgets in accordance with their requirements.However, Sony Interactive Entertainment updates its products at rapid speed in order to createthe competitive edge in the marketplace. It can be critically evaluated according to the mainresearch question of the study, “What influences customers to buy and choose the Sony ps4 overthe Xbox one?” Microsoft is the main competitors (Finley, 2014). There are several factors which make the nation more attractive and competitive in themarketplace. For example, Sony has built its brand in the nation and it was considered as theAsia's most valued brand in accordance with the survey conducted in 2011. Here, technologicalexcellence and expertise of business enable to secure a strong position in the marketplace withthe increased rate of return. Furthermore, Sony Interactive Entertainment has opportunities toexpand in the marketplace into a particular segment such as movie and music. It would be

Report on Competitive Strategy | Sony and Microsoft_4

End of preview

Want to access all the pages? Upload your documents or become a member.

(Doc) Research Paper Assignment

|21

|7399

|95

MCD 2050 Major Assignment - Environment & STP Analysis

|12

|2241

|37

E-Marketing Analysis for Sony PS4 Pro 1TB Gaming Console

|1503

|104

Research Proposal on The Effectiveness of Using Social Media as a Promotional Tool: A Case Study of PlayStation Games

|1460

|103

Comparison of PS5 and Nintendo Switch Marketing Strategies

|1891

|324

(Solved) Case Study on Nintendo

|1714

|542

Report on Competitive Strategy | Sony and Microsoft