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Culture in International Marketing - Report

   

Added on  2020-03-28

9 Pages1904 Words137 Views
RUNNING HEAD: International Marketing1International Marketing

International Marketing2Executive summaryInternational marketing may be defined as the procedure of planning and organizing transactions across the national boundaries in order to make better position between the domestic and global market. This report describes the importance of culture in the international marketing. Culture is one of the most challenging components of the international marketplace. The report identifies the elements of culture and examines how these elements affect market practices around the globe. This report explains the importance of culture in international marketing and analyzes the increasing issues of cultural backgrounds and how they affect on international marketing..

International Marketing3Table of ContentsIntroduction......................................................................................................................................4Cultural factor which influences on International Marketing..........................................................4Language......................................................................................................................................4Religion........................................................................................................................................4Social organizations.....................................................................................................................5Attitudes and values.....................................................................................................................5Aesthetics.....................................................................................................................................5STEEP Analysis...............................................................................................................................5Social............................................................................................................................................5Technological...............................................................................................................................5Economical...................................................................................................................................6Environmental..............................................................................................................................6Political........................................................................................................................................6Significance of culture in International marketing..........................................................................6Power Distance............................................................................................................................6Individualism...............................................................................................................................7Uncertainty Avoidance................................................................................................................7Conclusion.......................................................................................................................................8References........................................................................................................................................9

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