Report on Digital Strategy Assignment Report

Running Head: REPORT ON DIGITAL STRATEGY
REPORT ON DIGITAL STRATEGY
Name of the Student:
Name of the University:
Author Note:

REPORT ON DIGITAL STRATEGY1
Table of Contents
Introduction................................................................................................................................3
Big data and analytics................................................................................................................4
Explanation of the technology...............................................................................................4
Benefits for the business........................................................................................................4
Challenges face by the business when implementing............................................................6
Artificial Intelligence.................................................................................................................7
Explanation of the technology...............................................................................................7
Benefits for the business........................................................................................................8
Challenges faced by the business during implementation:....................................................9
Cloud based work platforms and portable communications devices that support remote
working....................................................................................................................................11
Explanation of the technology.............................................................................................11
Benefits for the business......................................................................................................11
Challenges face by the business when implementing..........................................................12
Conclusion................................................................................................................................14
References................................................................................................................................15

REPORT ON DIGITAL STRATEGY2

REPORT ON DIGITAL STRATEGY3
Introduction:
Internet of things, which can also be abbreviated in the form of IOT is a system that
consists of computing devices which are interrelated like the objects, digital as well as
mechanical machines, people or animals who are provided with distinct identifiers. It is also
measured as the capability required for transferring data over a network without involving
interactions like interaction involving human to human or interaction involving human to
computer. The examples of internet of things related to healthcare consists of trackers of
activity, connected contact lenses and many more. The instances of internet of things in
context of manufacturing contains digital twins, autonomous self-healing systems etc. It also
includes smart lock, smart mirror (Sun et al, 2016). The IOT contains all the devices that are
enable by web which collects, sends the data and acts on the acquired data which is arranged
from the surrounding environments with the utilization of processors, embedded sensors and
hardware that are used for communication. The connectivity of internet is extended into the
physical devises and objects that are utilized on a daily basis. The internet of things is
enabled by control systems, wireless sensor networks, automation etc.
A digital strategy is a configuration of the strategic management and a response or
answer related to business regarding a digital question which is frequently best directed as a
constituent of the whole strategy of business. In other words, digital strategy is defined as the
blueprint of how the online objectives of the business will be constructed by an individual.
The creation of a digital strategy that will be effective in nature involves some measures like
the definition of the goals of an individual, the knowledge of the key channels, development
of a content strategy, creation of a calendar, everything must be placed on motion along with
the monitoring and measurement of the business (Ahmed et al, 2017). A cohesive digital
strategy is important as it allows in reaching the target audience in a more effective manner