Business Organisation Report - Mainstage Travel Ltd
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Added on 2020-01-16
Business Organisation Report - Mainstage Travel Ltd
Added on 2020-01-16
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Small Business Enterprise
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Producing a profile of business organization.........................................................................31.2 Comparative analysis of business performance.....................................................................4TASK 2............................................................................................................................................62.1 Recommending actions to overcome identified weaknesses.................................................62.2 Analyzing ways in which existing performance can be maintained and strengthened.........72.3 Suggesting new areas for business expansion.......................................................................8TASK 3............................................................................................................................................93.1Assessing existing business objectives and plan....................................................................93.2 Reviewing business plan and suggesting areas for change.................................................103.3 Preparing an action plan to implement change....................................................................11TASK 4..........................................................................................................................................134.1 Evaluating the impact of proposed changes on business and its personnel.........................134.2Preparing plan for managing changes...................................................................................144.3 Identifying the improvements that take place in the performance of business over the timeframe..........................................................................................................................................15CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTION Small business enterprise implies for the entrepreneurs who have started their ventureswith the unique ideas. Hence, such firm employs very small number of employees and does nothave high volume of sales as well as profit margin. In the present era, small businessorganizations of UK are growing with the very high pace. Now, government parties and venturecapitalists are offering high level of financial support to the firm (Gustafson, 2015). Thus in turnoffers opportunity to business entities to implement their unique ideas and thereby attain successin the highly competitive business environment. Entrepreneurship implies for the individualswho turn out their business ideas into venture. In this, with the aim to generate high profit marginbusiness entities take risks and implement their plan. The present report is based on the casesituation of Dragon Den who offers monetary support to business entities that have an amazingplan. Hence, this report is based on Mainstage Travel Ltd which has been started its venturethrough the support of Dragon den. In this, assignment will shed light on the profile of selectedbusiness organization along with its strengths and weaknesses. Besides this, it will also developunderstanding about the manner through which both financial and non-financial performance canbe managed within the business unit. History of dragon denDragon den implies for the reality television format that provide fun to the entrepreneursfor implementing the business ideas. Moreover, now there are several business entities that arenot in position to start their venture due to the lack of proper fund or finance. In this, dragon denwhich is the venture capitalists firm provides high level of financial and non-financial assistanceto the firm which has highly unique or innovative idea for venture. TASK 11.1 Producing a profile of business organization Name: Mainstage Travel
Owner / structure: It is private company limited by shares and there are mainly two keypeople which are involved in managing the business operations. Name of key people areenumerated below:Director 1: Levin, Aden Director 2: Tominey, Rob (1st Class Holiday Ltd, 2017)About company: Mainstage Ltd offers unforgettable travel experience to the customers. Hence,such firm includes highly attractive destination in the plan and places high level of emphasis onoffering incredible plan to the customers. It is the most company which has received fund fromDragon den. Such business organization also offers flight technology and booking facility systemto the biggest and best festivals in Europe such Snowboxx (Mainstage travel Ltd, 2017). Inaddition to this, business unit has also launched effectual technological platform for new hotels.Now, company is enjoying high customer base, brand image and loyalty. Hence, financialposition and performance of travel firm is highly sound which clearly presents the success storyof it. Main aim of the business organization is develop direct booking system hotels and organizemusic fest across Europe for 2020. Megaluf takeover is one of the ultimate clubbing holidaysthat provide customers with incredible hotel facility and organize best events in the resort.Company is highly known for the amazing DJ parties which are organized by it. Hence, bestparty hotels and top events are the major offering of such firm. Along with this, at Avia Napabusiness unit also makes focus on offering incredible holidays to the customers by organizingattractive hotel parties and top events. Ski Ltd is one of the leading travel package providers thatoffers unique or innovative services as compared to the competitors. Along with this, Snowboxxis one of the best resorts in Europe and offers unique experience to the customers in relation toattending music events. Hence, all the above mentioned directors are the key players who frame strategies andpolicies for making contribution in the attainment of organizational goals. History / background: Mainstage Travel hotel was incorporated on 6th October 2011 by 2directors as a private limited company. Activity: Mainstage Travel offers unique travel plan or packages to the customers.Company plans unbeatable holiday packages for customers by taking into consideration
the needs, wants and expectation level of customers. Mainstage travel Ltd offersopportunity to the customers to attend big festivals or events and DJ parties. It lays highlevel of emphasis on offering better and quality services to personnel. Hence, such tourcompany provides customers with highly luxurious travel services at affordable prices.Thus, key activities of firm include developing satisfaction and loyalty among customersthrough the means of high quality travel services. Ayia Napa is one of the most famousparty resorts of Mainstage Ltd. Business location: Mainstage Travel, Rob Tominey, PO Box S9, 245a ColdharbourLane, London, SW9 8RRStrengths and weakness: Internal analysis has been conducted to assess the strengths andweaknesses of hotel unit. By this, company can make proper plan for the near future andthereby fulfill the goals. Strengths Highly skilled and efficientpersonnel Offering high quality travelpackage or services at affordableprices Attractive and Multiple destinationor location (Storey, 2016)Strong brand presence Innovative travel plan Weaknesses Lower focus on marketingactivities (Ellis, 2016). Weak distribution channel High focus on young customersegment. Mainstage Travel Ltddoes not lay high level of emphasison framing tour packages for oldpeople. Opportunities Merger and acquisition with leadingholiday companies as well as resortswill offer opportunity to MainstageTravel ltd to maximize profitability.Expansion in different market orsector Company has opportunity to offerunique travel plan to the customersin against to the competitors Invest money in R&D activity Threats Company is facing major threat from thecompetitors such as Thomas Cook, TUItravel. Hence, by taking into account all the above mentioned aspect it can be said thatMainstage Ltd has several strengths and weaknesses. By doing SWOT analysis, it has beenassessed that company has strong presence in the market. Along with this, business unit offershighly attractive destinations to the customers through the means of tour packages. In addition to
this, Mainstage Travel offers travel packages to the customers at affordable prices. However,from internal analysis, it has been assessed that Mainstage Travel Ltd fails to maintain effectualrelationship with the customers. In addition to this, business unit does not have highly skilledand talented workforce. Hence, to capitalize market opportunities business unit is required toovercome its weaknesses by taking strategic measures or actions. 1.2 Comparative analysis of business performance Financial performance analysis has been conducted by Mainstage Travel Ltd in against torival firm. For assessing the position in against to rival firm 1st Class Holiday Ltd has beenselected which also operates in the travel and tourism sector of UK. It is one of the maincompetitors of Mainstage Ltd which offers tailor-made travel packages to the customers.1stClass Holiday Ltd was established in 1996. Manchester London. It offers wide range of servicesto the customers such as escorted tours, rail journeys, cruises, wildlife adventure and motorhomes. Such firm also develops amazing tour packages which offer unique experience to thecustomer and thereby evolves high level of satisfaction among them. Hence, sales, profit andratio analysis of Mainstage Travel Ltd in against to 1st Class Holiday Ltd from 2008 to 2015 areas follows: Mainstage Travel hotel 1st Class Holiday Ltd Year salesrevenue Grossprofit Netprofit GP ratio(GP / netsales *100) NP ratio(NP / netsales *100) salesrevenue Grossprofit Netprofit GP ratio(GP / netsales *100) NP ratio(NP / netsales *100) 2008150004500225030%15%135003000150022%11%2009165006000300036%18%148503200175022%12%2010180007100450039%25%162003800220023%14%201205008200500040%24%184504000260022%14%
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