A Project Report on E-business

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Group: CRM

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Term Project
Course Title: E-Business
Section: 06
A Group Report on E-Business Organization
Prepared For:
Mr. Adeyl Khan
Lecturer
Department of Management
North South University
Dhaka, Bangladesh.
Prepared By:
Name ID # Signatures
1 Sadia Afrin 151 0355 030
2 Zishanul Haque 151 1488 030
3 Samya Rahman 151 2428 620
4 Abdullah Al Rafay 161 1313 030

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Executive Summary
The Project has been divided into five different parts. The first part talks about a brief idea about
the company that we chose for the report. The nature and the business process of the company. It
also talks about the e-business model, range of products and services, customer segments,
management.
The second part talks about the analysis of the E-business revenue model of the organization
including market segments, marketplace and revenue generating strategy.
In the following part E-business infrastructure of the organization is discussed elaborately.
Next part is about digital strategy for e-business which includes e-channel structure, competitive
threats as well.
And the last part but not the least, is about e-business security. IT security risks and management
is discussed briefly in this part.

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DECLEARATION OF ORIGINALITY
We declare herewith, that group assignment 1 is our own original work. Furthermore, we confirm
that this work has been composed by us without assistance.
We have clearly referenced in accordance with departmental requirements, in both the text and
the bibliography or references, all used in the work; all data and findings in the work have not
been falsified or embellished; this work has not been previously, or concurrently, used either
for other courses or within other exam processes as an exam work; this work has not been
published.
We appreciate that any false claim in respect of this work will result in disciplinary action in
accordance with university or departmental regulations. We confirm that we understand that our
work may be electronically checked for plagiarism by the use of plagiarism detection software
and stored on a third party’s server for eventual future comparison.
Date: 11th December, 2017
Members ID #
1. Sadia Afrin 151 0355 030
2. Md. Zishanul Haque 151 1488 030
3. Samya Rahman 1512428 620
4. Abdullah Al Rafay 161 1313 030

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Acknowledgement
First and foremost, we are grateful to Allah, the most kind and merciful, for the good health and
guidance that was necessary to complete our report.
We would like to express our sincere thanks to our course instructor Adeyl Khan, for giving us
this golden opportunity to do this wonderful report. It must be mention that without our instructor’s
help completing the report would have been very difficult. We are grateful to him for being there
to help us out.
The project has endowed each and every one of us to support ourselves in the analysis of
Information Systems, and has helped us improve ourselves with the aid of a bounding research
and technical skills.
On behalf of all the group members, I would also like to express my gratitude to all our family
members who made it a point to stand by us throughout the semester.
Last but not the least, each and every group member have given equal effort in the project and
have given the shape to the project as it is now.

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Table of Contents
Introduction ................................................................................................................................................... 7
E-BUSINESS IN ORGANIZATION ........................................................................................................... 7
Chaldal and its Key Business Focus: ........................................................................................................ 7
E-business mission/vision: ........................................................................................................................ 7
Range of services ...................................................................................................................................... 8
E-business model: ..................................................................................................................................... 8
Drivers of E-business: ............................................................................................................................. 10
Management of e-business commerce: ................................................................................................... 10
E-business revenue model ........................................................................................................................... 12
Value proposition- .................................................................................................................................. 12
Revenue Model ....................................................................................................................................... 12
Online marketplace structure .................................................................................................................. 13
Revenue generating strategy- .................................................................................................................. 14
Marketplace Structure ............................................................................................................................. 14
E-BUSINESS PLATFORM AND INFRASTRUCTURE .......................................................................... 15
E-business application software .............................................................................................................. 15
CUSTOMER RELATIONSHIP MANAGEMENT ............................................................................... 15
ENTERPRISE RESOURCE PLANNING .............................................................................................. 16
E-BUSINESS PLATFORM .................................................................................................................... 16
Digital strategy for e-business .................................................................................................................... 17
E-business strategy and how it supports its corporate strategy: ........................................................... 17
E-channel structure: ................................................................................................................................ 17
E-business strategy ................................................................................................................................. 18
SWOT Analysis: ....................................................................................................................................... 19
Objective Setting: .................................................................................................................................... 21
Situation analysis: ................................................................................................................................... 22
E-Business Security ..................................................................................................................................... 23
Conclusion: ................................................................................................................................................. 25
Bibliography ................................................................................................................................................ 25

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Introduction
Chaldal.com is an online shop. It is situated in Dhaka, Bangladesh. They deliver regular
ingredients to our fellow Dhaka residents. They do not have any physical branch or outlet
anywhere rather they make trade by using online network. Their function is to deliver products or
services at our door-step through online order so that people do not have to waste hours in traffic,
brave bad weather and waiting line just to buy basic necessities like eggs, rice, vegetable oil etc.
They do not even charge any additional cost. Chaldal is a work in progress and they are trying to
get better over time. Their motive is using technology and education to improve Bangladesh and
they will continue to invest all its effort in pushing the boundaries of technology. They also ask
for the people’s opinion about the improvement or flaws about their services and also respond to
the queries through their email.
We will be looking into their mission/vision, range of service that they provide, their key business
focus. We will also be describing their business model, revenue model, infrastructure and key
digital business strategies that they tend to employ for their business. Chaldal have regulatory
challenges like government policies and what the future of e-commerce is going to be like etc.
These are tougher challenges but they are also less frequent and you have more time to respond.
We will look further in our project how these problems they are solving. Last but not the least we
will be looking into their key IT threats and the shields they use to minimize and solve their biggest
risks.
E-BUSINESS IN ORGANIZATION
Chaldal and its Key Business Focus:
Chaldal is an online shop where they sell groceries, food, office products, baby products and other
household accessories. It has mainly two branches which are in Mirpur and Uttara. They are
targeting the three areas people from Gulshan, Dhanmondi and Uttara who are Professionals and
find hard to schedule their time for shopping in physical locations. They also don’t take any
delivery charges if the order is above 300 BDT. They deliver the exact product whichever customers
are ordered from their website on a scheduled time.
E-business mission/vision:
Like any other company, Chaldal focuses on providing an unparalleled shopping experience which
includes the following items fresh vegetables, some necessary household supplies, other beverages
and also beauty products by bringing buyers and leading sellers from all around Bangladesh in a

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digital market place. It focuses on achieving efficient business process and also on the mission of
proving best services and fresh products to its desired customers. It also aims to be the first online
shop where one click can lead the customers to their everyday needs.
According to the CEO Mr. Waseem Alim Chaldal despite of being an online grocery store Chaldal
wants to compete with Wal-Mart by saying “We think we can improve the infrastructure and
deliver at a lower price” which is basically the ultimate vision of Mr. Alim. Chaldal’s vision is to
act a strong motivational force in order to push its business and be the “Amazon fresh of Dhaka”.
Even though the company is currently doing 150 deliveries a day but it aims to add at least six
more warehouses to cover the entire all of Dhaka city and also other parts of Bangladesh in order
to make the delivery efficient and quick. Well, we know that the mission can change to reflect a
company’s methods to accomplish its vision.
Range of services
Chaldal is currently operating in Dhaka, Bangladesh. Chaldal is an online shop. Chaldal therefore
acts as a better platform for groceries, beauty and health products and household items as the
warehouse consist of items more than any retailers. Chaldal also brings leading vendors from all
around the world for its beauty products. Chaldal’s one of the most popular categories or services
includes pet food items for owners who have to travel out of the neighborhood for it. Thus act as
a one stop shopping place where customers can get access to 4-5000 products at one click. Another
special attribute of Chaldal that pulls the customers toward it is its on-demand service, as Chaldal
tends to sell perishable items that is why some customers wants it right before using it or cooking
it therefore Chaldal provide the service within an hour. Chaldal also stocks up 4000 products in
its two warehouses so that the delivery can be made in about an hour without any delivery charge.
The company is currently averaging about 150 deliveries a day and plans to add six more
warehouses which are going to be covered all over Dhaka so that the services are provided to the
customers on time. It also aims to reach all the parts of Bangladesh by using technology and
education and use all the efforts to push the boundaries. Chaldal brings leading sellers of various.
E-business model:
E-business model is an approach of doing business using the internet and making the profit margin
higher. It includes describing the functions of the organization, the products and services they are
providing, how they are generating revenue and how they can grab the attention towards them for
making the customers using new technologies and markets. It is like any other business model but
using the electronic medium.

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Figure: Contents of E-business Model
Revenue Model
Customer
Segmentation
Competitive
Environment and
advantage
Market Strategy
Organizational
Development
Management
E-Business
Model
Internet
Value Proposition

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Drivers of E-business:
To enhance Chaldal's e-business processes, Chaldal tries to embrace their technologies and
strategies to be the best online grocery store in Bangladesh. So to compete with its competitors
Chaldal's business selection can lead to many benefits for their business which include,-Reducing
manual paper taking care of and information entry leads to time investment funds; strengthening
of customer relations that leads to long haul partnerships and closer and enhanced coordinated
effort and interaction between supplier and buyer leads to improve the customer dedication.
However, embracing the e-business can likewise be cumbersome and has downsides. Such
downsides include establishment and integration costs; cost of exchanging partner management;
demand for increased effort and resources to help both new and existing practices and the dangers
of continually adjusting to changing business needs and technological requirements.
Management of e-business commerce:
Chaldal is one of the largest online grocery shops in Bangladesh and it offers various types of
products starting from grocery items, beverages, household items, beauty and health items, etc.
Chaldal makes the life of the customers very easy by segmenting the products in certain goods
even segments for animals as they provide pet items too this not only makes the work efficient but
also customers can directly get the link of the product or what they are searching for. As mentioned
earlier Chaldal provide thousands of products at a time compared to any retailers hence customers
can reach their needs and wants just in a matter of one click. In order to attract customers they also
have on-demand method. Even though grocery margins are very slim still to support huge
discounts Chaldal’s prices is about 1 to 2 percent lower than other stores and plans to increase up
to 5 percent as it scales up in order to attract customers.

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Figure: The Business Model of Chaldal
Key Partners
1. Basic soft expo IT partner
2. Nestle BD
3. Google play store
4. Third party call center
5. Igloo
6. Pran
Value Proposition
1. Fast and cheap delivery
2. Quality products
3. Flexibility
4. Wide Selection
Key Activities
1. Selling food & beverage,
house hold accessories, health &
baby care, office accessories.
2. Sophisticated Inventory
control
3. 24/7 customer support
4. Multiple Suppliers
5. Quality control of the
products
Customer
Relationships
1. Helpline 24/7
2. Facebook, messenger
3. Hotline
4. CRM
5. FAQ Section
6. Refund Policy
Channel Website
1. FB page
2. Hotline
3. Android Apps
4. E-mails
5.360 degree view of the
customer
Key Resources
1. Website web hosting
2. Strong database
3. Dedicated IT team &
marketing team
4. Facebook page
5. Home delivery team
Revenue Streams
1. Selling products
2. Delivery fee
Cost Structure
1. Web hosting domain charges
2. Payment partners
3. Salaries
4. Marketing
Customer Segmentation
1. Quality full lower price
products to customers
working: higher class, middle
class, lower class, in the
society with busy life
3. Pet care for animal lovers
4. Smart housewives
5. Students

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E-business revenue model
Value proposition-
 Fast Delivery: Chaldal creates value to deliver their products in all designated areas
rapidly. They have delivered their products by 1 hour. They basically delivered their
products in consumer’s desired time. They are so much professional.
 Offer Quality: Items: on daily basis, Chaldal have to ensure is to offer best quality products
which are fresh and up to date. If the consumers have any problem with their ordered
products, Chaldal have to responsible to change to satisfy their consumers.
 Flexibility: Chaldal need to ensure consumer flexibility. Consumer should be flexible in
placing order from anywhere, anytime they want.it can be helpful to increase their sells
and brand image.
Revenue Model
Chaldal’s major way of generating revenue is by selling goods to customers online. Besides the
product cost, customers pay no other price which aids to the company’s revenue. However it does

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charge additional fees to the manufacturers/suppliers of the products that are sold on their website.
The major revenue models of Chaldal are listed below:
 Most revenue is generated via selling products to customers. Customers place order online
and the goods are delivered for free. After delivery, customers pay the certified amount for
the product in cash and the website makes profit out of the enlisted price given for the
product.
 The website also earns money via different advertising supported revenue models. The
advertiser pays for a specified acquisition - for example a sale, click, or form submit; of
their product through the website.
 Website also has a fee based revenue model. The sellers of the product are charged a
transaction fee for advertising/prioritizing their product on the website. The website earns
money each time these products are featured on screen to site visitors; is more like an
advertisement fee paid by respective suppliers.
 The website also charges a specific amount of fee annually from its corporate clients. These
clients are none other than those who are registered as premium users, who enjoy extra
benefits for paying an additional fee each year.
Online marketplace structure
Product/service characteristics – Chaldal initially started off by selling groceries online and also
delivering them to customer’s door step. However at present, they are selling varieties of products
on their website and this was possible due to expansion over the years. The wide range of product
offerings include categories such as Food, Home & cleaning, Office products, Beauty & health
etc. and are further sub-categorized matching the customer’s needs. Each product is 100% genuine
and product details are displayed once a customer clicks on one. Once the customer places an
order, the product is delivered and payment is made upon delivery.
Market segment– Listed below are the three types of market segmentation used by Chaldal-

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 Geographic segmentation – Chaldal currently delivers products within Dhaka. It has
5 warehouses in different locations around the city. Once an order is placed, product
is delivered from specific warehouse that is most convenient from the delivery
destination.
 Psychographic segmentation – Chaldal divides its products based on interests and
lifestyle of customers. Customer profiles are created once an existing customer returns
to shop. The website collects ‘cookies’ of the specific customer to know more about
them. This way the website knows which type of product a specific customer wants to
view first, categorize them according to customer preference and priority. For
example: Chaldal has pet care products segment differently which is basically
focus the people who love animal.
 Behavioral segmentation: Chaldal divides it’s their customers based on their attitude,
behavior, personal preferences, and so on. For Example: Quality full lower price
products to customers working: higher class, middle class, lower class, in the society with
busy life
Revenue generating strategy-
 The Website currently averaging about 150 deliveries a day; plans to add at least six more
warehouses to cover all of Dhaka before potentially expanding into other Bangladeshi
cities. Adding more warehouses will allow them to stock more goods and increase the
number of deliveries per day and generate higher profits.
 Besides this, having a featured listing functionality in their e-commerce website can be a
good decision. Due to high level of competition, the vendors/sellers are willing to pay more
to showcase their products and services on top of the website. Hence there’s a scope for
extra revenue to their pocket.
Hence, Chaldal wishes to expand their website and also act as a connector between buyers
and sellers through the website.
Marketplace Structure
The marketplace lists similar products from different sellers so online shoppers can make an
informed purchase. One simply needs to register by providing some basic information on the
website like name, email address, home address, date of birth and phone number. With that account
they can place orders on Chaldal. There is no pre-payment for goods and most deliveries are made
in less than 3 hours’ time.
One needs to have an account for selling products as well. Once an order is placed it is showed in
the account where details of the buyer is given with the product details (the one that the buyer
chose). Chaldal later collects a fixed commission on the amount of sale, which is made after a
month. The sellers also need to sign a simple contract paper that enlists them as a Chaldal seller.

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Later, they need to send their product listings, details and pictures, so that it can be uploaded on
their online platform.
E-BUSINESS PLATFORM AND INFRASTRUCTURE
E-business application software
Supply chain management: one of the most important reasons behind chaldal’s success is its well-
organized supply chain management system. They are currently serving all of Dhaka city except
few parts of old-town and deliver from 8 am to 10pm every day. They have their own logistics and
offers door to door delivery, they products are directly picked from suppliers and delivered to
customers with little material handling in middle. Chaldal has made deals with wholesalers and
suppliers and are also working with manufacturers to be able deliver goods directly. Chaldal wants
to become the amazon fresh of Bangladesh it currently stocks over 4000 products in its 2
warehouses, which it delivers about in an hour. Its current business model centers on warehouses
that are relatively small but holds more qualitative stock than the usual retail stores. Each of its
warehouses is about 5000 to 7000 square feet. It is currently averaging 150 deliveries per day and
plans to add 6 more warehouses to cover all of Dhaka. They have mentioned a very interesting fact
about themselves in their website. They say if needed they are ready to deliver by foot, by
rickshaw, by car, by bike, by truck. Their goal is to get the products to the customers on time.
CUSTOMER RELATIONSHIP MANAGEMENT: chaldal uses a CRM system to achieve
better customer loyalty and satisfaction. CRM is a term that refers to the practices, strategies and
technologies that the companies use to manage and analyze customer interactions through
customer lifecycle, with the goal of improving businesses relationships with customers.

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Chaldal’s website is extremely helpful with detailed information provided in each section. It’s
consist of a FAQ section which I found extremely helpful, it had detailed information about is
existence, products and services, terms and condition etc. They provide hotline services for any
queries or problems. Offers refund policy on damaged goods, 7days refund on unopened goods, 1
day return policy for perishable products also provides a contact number if goods are to be
returned. Also, the customers can order over phone and get benefitted through their discount
policies. If a wrong order is placed the customers can call immediately and get it fixed. Most
importantly they provide speedy delivery service. They have one hour delivery service and it is
extremely beneficial in a country like ours. Their e commerce platform is extremely well designed
they offer a help button on the top of the page and also a number to call to, if help is needed during
check out. This is basically to ensure that customers are not leaving the page unhappy. They also
uses customer feedback to improve their services
ENTERPRISE RESOURCE PLANNING: chaldal uses Magento as their ERP software.
Magento is an open source technology that provides flexible cart system and also helps to enhance
the look of the website to make it more convenient, easy and attractive for the customers. In online
business it is extremely important to make the website glitch free, helpful and aesthetically
beautiful because buying and selling is taking place virtually. In chaldal’s website the checking
out procedure is very user friendly and also has helpline options. This makes shopping easier for
the customers.
E-BUSINESS PLATFORM
E-business platform is basically the platform or the marketplace where the company is doing
business and the IT requirements that are needed to perform the operations. So, firstly what is
required is the performance and interface requirement such as the hardware, software, domain,
internet, user friendly website design. These are needed to provide service to customers, test,
operate, monitor and manage internet technology services. Chaldal has a strong IT infrastructure
with good internet service and technicians. A strong network is required to support these
technologies consists of hardware.

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Digital strategy for e-business
E-business strategy and how it supports its corporate strategy:
This is the area where Chaldal outclasses most of its competitors with prodigious leaps and bounds.
The company makes use of every resource at its disposal. Chaldal is jointly owned company which
produces specialized software for business organizations. The company website is built on
Magento platform. Magento is a platform used worldwide for these types of online cart system.
Magento has some default unique features which make marketing much easier than it would have
been on other platforms. Chaldal efficiently makes use of these marketing tools to obtain sales
information of a particular product, sales history over a certain time period, which product is
favored by the customers and even a detailed information about revenue and profit. Magneto lets
the webmaster to contact every customer through mails and conversation windows. In that way,
Chaldal can maintain a customer database for future marketing purpose very easily. They send
regular newsletters to the customers through e-mail as well as notify them when a new product
arrives on their inventory. Another important tool used by Chaldal is Intercom; it‘s a software
which keeps detailed geographic information about the customers through their IP addresses. It
lets the company to conduct geographical segmentation in terms. These tools also help to register
consumer behavior in turn. In fact, e-business encompasses a broader definition that includes not
only e-commerce, but customer relationship management (CRM), business partnerships, e-
learning, and electronic transactions within an organization.
E-channel structure:
Multichannel: Multichannel marketing is based on the fact that customers have more choices
than ever in terms of getting information on products. The spread of available channels, including
the growth of email, social media and mobile, has caused marketing departments to increase their
presence on these channels in order to develop their customer relationship management (CRM)
efforts. Chaldal has a multichannel e marketing policy which helps them getting:

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Management of sales through feedback: They get feedbacks through social media, email and
texts which helps them to concentrate more on customer service.
More sales: As they are multichannel their sales will be from all the channels they are focusing.
It can be via email, website or social media.
Achieving a 360-degree view of the customer: Multichannel helps them to get a better idea of
the customer. They get all the data they want from customers.
Click: As chaldal is a new business in Bangladesh and they don’t run any offline business so they
are a running a pure click structure. Where they are providing customers the online buying option
from the website only by clicking.
E-business strategy
Chaldal has utilized two essential market propositions to create income and present significant
developments in the staple division in Bangladesh: The primary postulation is item determination.
Chaldal has concentrated on all the basic need things .what's more, the conditions in which
products are generally put away, transported, and showed in Bangladesh extend from poor to
unhygienic, including short or effectively past termination dates, conflicting supply, improper
temperature and moistness, and unpleasant taking care of. The second theory is that the
presentation of web based business in Bangladesh—which started decisively in 2012 with the
presentation of the primary online charge card installment portal—has changed retail much in the
way it did in North America and Europe in the late 1990s and all the more as of late in China and
India. Chaldal is one of under 10 organizations in Bangladesh that use the web to book deals, deal
with a full scope of stock, run advancements, and handle client benefit. Chaldal is the first to do
as such in the basic supply segment. Given the development of web trade in created markets,
dangerous development in web entrance and nonessential pay, and particularly the presentation of
the super quick 3G arrange, it is more than sensible to trust Bangladeshis will keep on turning to
the web in large numbers to make buys. The majority of the most essential drivers of web based
shopping—accommodation, reliable and unsurprising quality, and aggressive and straightforward
evaluating—are considerably more imperative to customers in Dhaka, where the quality and cost

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of sustenance items are non-straightforward, and where one can routinely hold up over an hour in
activity hurrying to an ineffectively supplied, swarmed, filthy, and disrupted market—to arrive
soon after 8 PM when stores are, by law, commanded to close. As indicated by the World Bank,
5% of Bangladeshis control 25% of all salary. With a normal family size of 5, this implies there
are 1.77 million families with a normal yearly wage of practically $52,000. The majority of the
families could stand to utilize Chaldal. There are 29.4 million web memberships in Bangladesh,
of which 400,000 are family unit WiMAX accounts and the staying 94% are cell phone information
arranges. There are an expected 8 million desktop web clients right now, a number which is
required to triple by 2020. There are right now more than 3.35 million Facebook clients in
Bangladesh surfing more than 800 Facebook pages that capacity as deals entrances. The
presentation of a charge card installment entryway and the 3G versatile system in 2012 have
prodded development in portable, web, and web based business areas. These patterns are quite
recently starting, and will be three of the significant powers building up the Bangladeshi economy
in the 21st century.
SWOT Analysis:
Strength:
 Chaldal is the best online grocery shop in Bangladesh. Their website is the most
sophisticated among the competitors.
 They offer most of the grocery items. There is no website with this kind of stock.
 Chaldal offers 3% discount on every product.

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 Chaldal offers the best delivery time in Bangladesh. They deliver the product within 1 hour.
 Chaldal has a very strong and skilled maintenance team with vast experience from abroad.
 They offer a very easy registration policy to their site.
Weakness:
 Chaldal’s major weakness is their warehouse .They have only 2 warehouse in Dhaka which
makes their life tough to deliver the product within 1 hour.
 They couldn’t cover the whole Dhaka city.
 Usually aged 25+ people buy groceries most. It’s a bit difficult to reach them through
online as majority of Bangladesh’s 25+ doesn’t search online for grocery.
 Chaldal is only focusing on online marketing. The company should focus on some ATL
marketing and BTL advertising.
Opportunities:
 Chaldal is ready to open 4 more warehouse in Dhaka and then expand in the Bangladesh
which will make them the leading grocery shop in Bangladesh.
 The grocery online market in our country is still in a starting phase .It is growing day by
day and chaldal is going to be the biggest of them.
 Chaldal can take order from the whole Bangladesh.
 They can offer special occasional products.
Threat:
 Other competitors and big grocery shops are ready to challenge chaldal with price and other
offers.
 International giants like Walmart is coming in our country. They can be a bigger threat.
 Bangladesh is a country with unstable political history. So political incident can harm the
business in times.
 Dhaka city is full of traffic Jam. It can delay the delivery time and harm the business.

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 The internet availability and cost is a major challenge as well.
Objective Setting:
Build Community – Chaldal want to target non-profit organizations like local Government
organizations, Community organizations, Charities etc. - they need to have online
conversations/discussions with their current members and attract new ones.
Automate Customer Service: Chaldal will make their software customized with fully
automated service.
Amplify Voice: They want to enforce a push strategy through email and SMS.
Upgrading: Chaldal is now a mediocre online shop. They are now going to expand in whole
Bangladesh with 1 hour delivery service. They want to add some features like product tracking
which is very important for online marketplace.
Dynamic strategy model:

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Events: Chaldal offers lots of products with details information. They give offers and information
to the customers through their website and social media.
Key Objectives: Chaldal designs their website very attractively and in a sophisticated way so that
users can find it easy to order their product. They used Magneto Platform for their website to
provide customers a very user friendly website.
Priorities: They focus on the sophisticated website. They develop and update their website
regularly with latest technology.
Feedback: They take customers feedbacks in a consideration to do further improvement.
Situation analysis:
Limited Stock: Chaldal lacks a lots of grocery product available in physical grocery shops.
Physical stores offer a lots of different types of branded product. Chaldal offers only few brands
of a particular product where physical stores or other competitors of chaldal offers a vast collection
of product. This is a major Drawback for Chaldal. Chaldal should increase their collection of each
product. For example there are lots of brands offering good quality shampoo. But chaldal offers
only 3 to 4 types of brands. They need to maximize it to get and retain customer. A customer want
to buy a bunch of product from a grocery shop. If the find that some products are available and
some are not then they tend to avoid that shop. They want to buy from that shop here they know
that they will get all the products and brands the desire. Chaldal need to improve their collection
with items and brands.
New Competitors: Chaldal currently has competitors like direct fresh and Meena Bazar. Day by
they are growing with lots of exciting offers. There are many international chain is knocking at the
door. So chaldal is in a big threat. They need to offer more competitive price and offer to retain
their customer. They need to cut off their cost from their various supply and management process
and then their costing price will be lower and they can give a competitive price.

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E-Business Security
Chaldal as a result of being an e-commerce site is subject to a lot of the risks borne by the uptake
of e-commerce itself. Privacy has become a major concern for consumers with the rise of identity
theft and impersonation, and any concern for consumers or clients must be addressed and treated
as a major concern for Chaldal.
Factors such as Data integrity which refers to the assurance that data transmitted is consistent and
correct, that is, it has not been tampered or altered in any way during transmission, customer &
client authentication and non-repudiation are critical to the success of any online business,
Authentication which is a means by which both parties in an online transaction can be confident
that they are who they say they are, Non-repudiation is the idea that no party can dispute that an
actual event online took place are key factors which organizations like Chaldal needs to address in
order to achieve success in the e-business sector and provide a boost of confidence for the
consumers to trust and engage in their business.
Some of the key IT threats that Chaldal is subject to include:
1. Fraud: Fraudulent activities can be carried out through the use of a stolen credit card and
uses it to purchase goods or services from Chaldal.
There may also be cases where a customer may falsely claim that he or she did not receive
the product that they ordered.
2. Account information theft by hackers: If Chaldal’s computers ever get hacked they
could lose all their files and information of their clients and the transactions and other
related documents. Another outcome could be that the hackers may steal the data and use
it for their own benefit. Hackers can access personal account by intercepting customer
account data during transmission to or from the Chaldal.
3. Account information theft from a physical site. Data can also be stolen from a physical
site in a number of ways, including stealing customer cardholder data by an outsider from
Chaldal’s site and use it or sell it for unauthorized use.

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4. Virus: If Chaldal’s website is infected by viruses, it won’t be able to operate unless the
virus is removed, it may also spread to the customer’s computer which may harm Chaldal
by making customers unwilling to purchase from them.
5. Phishing: It is the fraudulent practice of sending emails purporting to be from reputable
companies in order to induce individuals to reveal personal information, such as passwords
and credit card numbers. If such emails are sent to the customers of Chaldal and the
employees end up revealing their information to those sites, this may put their clients as
well their future of the business in danger.
Out of the above mentioned threats, Account theft by hackers and Virus attacks may prove to
be the most harmful for Chaldal. Both may cause them to lose their important documents.
Account theft by hackers: It may cause their confidential business information and strategies to
be stolen or may even cause their website to crash. Chaldal will have to bear a huge cost to recover
and repair their website. Strong and well maintained/updated firewalls can help protect Chaldal’s
computers and websites from being hacked. It stops the hackers and will alert Chaldal if any
hacking is attempted.
Virus: If infected by a virus, computers and websites may not be able to operate before the virus
is removed. This will stop Chaldal’s operations and harm their business massively. It also stands
the chance of spreading into the customer’s computers which will be very costly to fix and rectify.
Chaldal may install anti-virus software to help stop viruses from infecting its computers and
website. They will need to continuously update their antivirus software to prevent new viruses
from getting through.

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Conclusion:
Chaldal is one of the largest e-business in Bangladesh that is known to sell grocery items, beauty
products and other food and beverages. As mentioned above it is constantly looking for ways to
improve their services and are also into innovative ideas regarding their technology and delivery
system. Chaldal brings suppliers from all around Bangladesh for its perishable products and also
vendors for its beauty and health products and other food and beverages from all around the world
under one platform to make the life of the consumers easy by not only reducing their transaction
cost and also by providing necessary items under one roof.
Furthermore, the above analysis has helped us to understand better how the e-business system of
Chaldal works. The business model show us the key partners, the key activities, the value
proposition, customer segmentation and etc. the revenue model shows how chaldal generates
profit, the infrastructure shows how Chaldal use Magento software and finally the digital strategy
shows the strategy analysis and the competitive threat of the Chaldal.
Thus, it can be said that as the online shop is becoming very popular it is important for Chaldal to
efficiently use its resources and can successfully cater the needs and wants of the customers
Bibliography
 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ve
d=0ahUKEwiNqNaV9oHYAhVENY8KHdi-
CegQjRwIBw&url=http%3A%2F%2Fslideplayer.com%2Fslide%2F10065701%2F&psig=AOvVaw2q
xTCDPN7VpQXVDHa7uKKE&ust=1513080452587728
 www.chaldal.com
 www.wikipediachaldal.com
 http://futurestartup.com/2016/06/07/waseem-alim-of-chaldal-part-one/

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