A Project Report on E-business

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Group: CRM

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Term Project
Course Title: E-Business
Section: 06
A Group Report on E-Business Organization
Prepared For:
Mr. Adeyl Khan
Lecturer
Department of Management
North South University
Dhaka, Bangladesh.
Prepared By:
Name ID # Signatures
1 Sadia Afrin 151 0355 030
2 Zishanul Haque 151 1488 030
3 Samya Rahman 151 2428 620
4 Abdullah Al Rafay 161 1313 030

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Executive Summary
The Project has been divided into five different parts. The first part talks about a brief idea about
the company that we chose for the report. The nature and the business process of the company. It
also talks about the e-business model, range of products and services, customer segments,
management.
The second part talks about the analysis of the E-business revenue model of the organization
including market segments, marketplace and revenue generating strategy.
In the following part E-business infrastructure of the organization is discussed elaborately.
Next part is about digital strategy for e-business which includes e-channel structure, competitive
threats as well.
And the last part but not the least, is about e-business security. IT security risks and management
is discussed briefly in this part.

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DECLEARATION OF ORIGINALITY
We declare herewith, that group assignment 1 is our own original work. Furthermore, we confirm
that this work has been composed by us without assistance.
We have clearly referenced in accordance with departmental requirements, in both the text and
the bibliography or references, all used in the work; all data and findings in the work have not
been falsified or embellished; this work has not been previously, or concurrently, used either
for other courses or within other exam processes as an exam work; this work has not been
published.
We appreciate that any false claim in respect of this work will result in disciplinary action in
accordance with university or departmental regulations. We confirm that we understand that our
work may be electronically checked for plagiarism by the use of plagiarism detection software
and stored on a third party’s server for eventual future comparison.
Date: 11th December, 2017
Members ID #
1. Sadia Afrin 151 0355 030
2. Md. Zishanul Haque 151 1488 030
3. Samya Rahman 1512428 620
4. Abdullah Al Rafay 161 1313 030

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Acknowledgement
First and foremost, we are grateful to Allah, the most kind and merciful, for the good health and
guidance that was necessary to complete our report.
We would like to express our sincere thanks to our course instructor Adeyl Khan, for giving us
this golden opportunity to do this wonderful report. It must be mention that without our instructor’s
help completing the report would have been very difficult. We are grateful to him for being there
to help us out.
The project has endowed each and every one of us to support ourselves in the analysis of
Information Systems, and has helped us improve ourselves with the aid of a bounding research
and technical skills.
On behalf of all the group members, I would also like to express my gratitude to all our family
members who made it a point to stand by us throughout the semester.
Last but not the least, each and every group member have given equal effort in the project and
have given the shape to the project as it is now.

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Table of Contents
Introduction ................................................................................................................................................... 7
E-BUSINESS IN ORGANIZATION ........................................................................................................... 7
Chaldal and its Key Business Focus: ........................................................................................................ 7
E-business mission/vision: ........................................................................................................................ 7
Range of services ...................................................................................................................................... 8
E-business model: ..................................................................................................................................... 8
Drivers of E-business: ............................................................................................................................. 10
Management of e-business commerce: ................................................................................................... 10
E-business revenue model ........................................................................................................................... 12
Value proposition- .................................................................................................................................. 12
Revenue Model ....................................................................................................................................... 12
Online marketplace structure .................................................................................................................. 13
Revenue generating strategy- .................................................................................................................. 14
Marketplace Structure ............................................................................................................................. 14
E-BUSINESS PLATFORM AND INFRASTRUCTURE .......................................................................... 15
E-business application software .............................................................................................................. 15
CUSTOMER RELATIONSHIP MANAGEMENT ............................................................................... 15
ENTERPRISE RESOURCE PLANNING .............................................................................................. 16
E-BUSINESS PLATFORM .................................................................................................................... 16
Digital strategy for e-business .................................................................................................................... 17
E-business strategy and how it supports its corporate strategy: ........................................................... 17
E-channel structure: ................................................................................................................................ 17
E-business strategy ................................................................................................................................. 18
SWOT Analysis: ....................................................................................................................................... 19
Objective Setting: .................................................................................................................................... 21
Situation analysis: ................................................................................................................................... 22
E-Business Security ..................................................................................................................................... 23
Conclusion: ................................................................................................................................................. 25
Bibliography ................................................................................................................................................ 25