Decision Support Tools: Business Plan for Tourist Group Operators

This report presents a business plan for a tourist group operator in Australia, focusing on market analysis, targeting strategies, and a market action plan. It highlights the potential of the tourism industry, particularly in New South Wales, and discusses the business portfolio, market scenario, and customer targeting. The report analyzes the market, identifies target segments, and proposes promotional activities to reach potential customers. It also outlines a market action plan, emphasizing the selection of New South Wales as the primary market and the use of various marketing channels. The report concludes that the organization has significant opportunities in the Australian market and provides recommendations for effective customer service and market share enhancement.