Business Ethics at NIKE : Essay

Added on - 05 Feb 2020

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Ethical Perspectives1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................3a) Explanation of the background and development of theoretical ethical approaches...................3b) Comparing and contrasting of an absolute and relative ethics....................................................4c) Explanation of the ethical issues which can affect the operational activities of Nike.................5d) Explanation of the business objectives which are affected by ethical considerations.................5e) Evaluating the implications for the business and its stakeholders to operate ethically...............6CONCLUSION....................................................................................................................................7REFERENCES.....................................................................................................................................82
INTRODUCTIONAn area of study that deals with moral values which deals with the right and wrong and withmoral duty and obligation is known as ethics (Velasquez and et.al., 2015). Nike is an AmericanMultinational Corporation which designed, developed, produce, sells and markets the footwearglobally. The company also deals in apparel, equipment, accessories and services and also operates itsoperation in the UK (Nike,2016). For conducting the present research, report will cover thebackground of ethical approaches and different ethical perspectives in operating business. It alsocovers the business objectives from ethical perspectives for business and its stakeholders.TASK 1a) Explanation of the background and development of theoretical ethical approachesBusiness ethics is an attribute which shows the framework in which business is formed and bywhich business deals with other business. Different businesses have different ethics and it depend onthe way by which it is formed by the management. Business ethics can be summarized as standards andprinciple which is guiding behaviour of people in business (Bakhtiyari and et.al., 2014). Some businessonly consider of making profit whereas some business think of making profitability but it also thinkabout the customer satisfaction. Ethics is a set of moral principles that a business should follow andvalues that a business should embraced in order for a business to be successful. There are differenttypes of theoretical ethical approaches and they are as following:1.Teleological approach: This approach is also known as consequentiality approach whichdetermines the moral conduct on the basis of the consequences of an activity (Jondle and et.al.,2014). When an action is right or wrong is wholly depend on the consequences of such anaction. An act would be reasoned moral if it produced more satisfaction to the society thandissatisfaction.The word teleology is derived from the Greek word 'telos' which means end orpurpose. This ethical theory argues the goal in the development of human mind to the fullestpossible potential(Sebastiani and et.al., 2013). This theory believes that actions are right if theygive happiness to people. For example, telling lie to the friend to give happiness to him.Deontological approach: When teleological approach is emphasis more on the welfare of thesociety. On the other hand, deontological approach is focuses on the right thing which based onmoral principles. This approach is based on intrinsic good and bad in an act on which moraljudgements should be done.The word deontological is derived from the Greek word 'deon'which means duty. This approach holds ethical decisions which has some moral principleswhich does not think about the consequences (Lucas and et.al., 2015). Deontological approachis duty based and action based which is known as humanitarian approach. For instance, one3
philosopher thought that it would be wrong to hide the truth in order to save someone.Emotive approach: This approach is based on the morality concept which is personal in natureand it only shows emotions of the person. If any person feels the act is good then in his view, itis an ethical act (Noddings, 2013). According to this approach, the whole ethical act dependenton the personal view point.Moral -rights approach: This approach is fully determined on the behaviour which is related tothe fundamental human rights, equal treatment under law etc. This whole approach is based onthe ethical point where the individual has the right to object and reject the directives whichharms their beliefs.Justice approach: This approach is based on the moral values in which ethics decisions do notdiscriminate the people on the basis of gender, age, race, nationality etc. This type ofdiscrimination is considered unethical. In this approach, all people should be treated fairly,impartially and equitably.b) Comparing and contrasting of an absolute and relative ethicsThere are two types of ethics which are absolute ethics and relative ethics. The comparisonbetween these two ethics is as follows:In absolute ethics, certain things are always right or wrong without considering theconsequences and situation. Whereas, in relative ethics, it more considered their outcomes andbelieves the right and wrong is based on the consequences and situation.In absolute ethics, an absolute command is a command that is true all the time, in all places andall situations (Mueller and et.al., 2012). On the other hand, relative command is relative innature because it related to the circumstances and situation.Certain things in absolute ethics are neither judged right and wrong in all situations while inrelative ethics, it is easy to apply in relative ethics.Relative ethics is flexible and consider everyone's opinion because it is based on the peopleview point. But, absolute ethics are deontological which does not pay any heed to the theoutcome of the consequences and situations.In absolute ethics, the general belief is that there is a universal moral standard whereas inrelative ethics, they believe there is no universal moral standard exist (Broad, 2014).In absolute ethics, they believe there is a different between what is right and wrong. On theother hand, relative ethics believe there is no difference between what is right and what iswrong.In absolute ethics, the belief is there is a truth and code of conduct which should be obeyed by4
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