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Report on External Factors of Land Rover

Added on - 28 Jan 2020

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STRATEGICMANAGEMENT
TABLE OF CONTENTINTRODUCTION...........................................................................................................................3OVERVIEW....................................................................................................................................3EXTERNAL ANALYSIS OF LAND ROVER ORGANISATION................................................3PESTLE Analysis...................................................................................................................3Five Forces Analysis..............................................................................................................4Competitors............................................................................................................................4Industrial Life Cycle...............................................................................................................5EVALUATION OF STRATEGIES OF THE ORGANISATION..................................................5RECOMMENDATIONS.................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONThe report focuses on external factors of Land Rover. An overview of the company ispresented and the strategies adopted by the company are discussed. Analysis of the company'smacro environmental factors is done by PESTLE analysis and Porter's Five Force analysis. Thecompetitors of the quoted firm are assessed and its industrial life cycle is evaluated. Also, thesuitability, acceptability and feasibility of the company's strategy are evaluated (Trivedi andGriffin, 2013). Though the cited firm has become a global leading brand in automotive it facessome issues and amendments which are recommended in the report.OVERVIEWAutomotive sector has gained much popularity since 21stcentury. Land rover with thetrending technology and advancement has emerged out as the leading brand. The companyspecialises in four wheeler drive vehicles. Founded in 1948 and owned by British multinationalcar manufacturer Jaguar land Rover. Since 2008, it is owned by the Tata Motors. It isheadquartered in UK. It turned into a brand encompassing range of models including RoverSport, Defender, Freelander, Range Rover etc.With around 25000 -26000 employees, thecompany had spread out its business across 178 countries and 5 manufacturing sites (Bosch,Hamersma and Els, 2016). It has become the highest exporter in UK as 80% of its vehiclesmanufactured are sold abroad. The company possesses rapid growth and changes.EXTERNAL ANALYSIS OF LAND ROVER ORGANISATIONPESTLE AnalysisPolitical Factors-Due to government opposition the manufacturing plant of Land Rover wasshifted from Singur to Sanand. It is because their governmental bodies thought that industrieswere harming people rather than helping by taking off their lands but now acts have beenimplemented there for industrialisation and for farmer’s safety (Morden, 2016).Economic Factors-The economic factors affecting the cited company are fluctuations indemands, oil supply, competitive landscape, financial market's regulation and functionality,changes in price of raw materials, specific by laws in each country like consumer rights etc.Social Factors-In business activities, Land Rover is always responsible and ethical.Their socialactivities include promotion and improvement of education standards, scholarships etc. In
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