Hospitality Marketing and Innovation

Running Head: HOSPITALITY MANAGEMENT 1
Hospitality Management
Name
Institution
Date

HOSPITALITY MANAGEMENT 2
Hospitality management
Executive summary
Purpose of this report is to identify the various ways in which hotels in the hospitality
industry , use the concept of ‘home’ , how they do it to enhance the hospitality market, market
their services and products and the benefits of enhancing this market by use of the home concept.
Among the major findings is that home is a sense of safety, comfort and a sense of belonging.
The accommodation providers use this idea to come up with ideological homes for visitors.
Recommendations will enhance better ways in which Townhouse Hotel would improve its
‘Home’ concept to enhancing the business. Among them are enhancement of health living
techniques and use of homemade designs both modern and traditional to enhance new
experiences for their visitors. Main limitation of the study is the challenges of identifying every
visitor’s ideological home preference.

HOSPITALITY MANAGEMENT 3
Table of Contents
Executive Summary.....................................................................2
Table of contents.........................................................................3
Introduction...............................................................................4
Background information of Townhouse Hotel.......................................5
Findings...................................................................................5
Discussion.................................................................................5
Conclusion................................................................................10
Recommendations........................................................................11
References.................................................................................13
Appendixes.................................................................................15
Appendix i...........................................................................15
Appendix ii...........................................................................16
Appendix iii..........................................................................17

HOSPITALITY MANAGEMENT 4
Introduction
The hospitality industry is a sector that deals with hospitality services provision to people
of distinct classes or levels. Examples of these services include food packages, accommodation
packages, touring packages services among many others that enhance a person’s social life and
comfort ability. The sector is recording better experiences each day as a result of the increased
and growing level of internationalization of both local and international tourists around the
world. Increasing developments in the sector have called for attentions for creating a home
concept. A home is a place like one to feel all the needed concept. Discussion part of the report
illustrates how the hotel home makers are using the concept to incorporate human feelings and
enhance them to better heights and also how the hotel owners are using this concept to benefit
the hospitality market.
Background information of Townhouse Design Hotel Maastricht
Townhouse Design Hotel Maastricht is a designed and developed four-star that was
opened in the year 2009 and is part of La Bergere Group. It’s located in the district Wyck in
Maastricht Netherlands. The successful opening of the hotel was as a result of Siji campaign that
in high effort enhanced the use of proper ingredients for people to accept it. The hotel is also a
proud sponsor of a football club Maastricht in the MVV in the 2010-2011 season. The hotel has
also been awarded many awards in different fields due to its extraordinary performance, like the
Green Key Award in the year 2010 on August 24th (Prayag, 2007).
Findings
The findings have it that the accommodation providers in the market are enhancing both
social and economic factors in developing the accommodation sites in this case referred to as