Report on Impact of Brand Image on Customer Loyalty

Added on - 12 Nov 2020

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PROJECT RESEARCHPROPOSAL
Table of ContentsTopic: Impact of brand image on customer loyalty.........................................................................1INTRODUCTION...........................................................................................................................1Aims and objectives...............................................................................................................1Rational of the study...............................................................................................................1LITERATURE REVIEW................................................................................................................2Concept of brand image and customer loyalty in the hospitality sector businesses...............2Factors that increase brand image to develop more significant advantages in Ritz Carlton. .2Relationship between brand image and customer loyalty to increase profitability in chosenbusiness...................................................................................................................................3Ways through Ritz Carlton can improve their brand image in different areas of the world. .3METHODOLOGY..........................................................................................................................4ACTIVITIES AND TIMELINES....................................................................................................5REFERENCES................................................................................................................................7
Topic: Impact of brand image on customer loyaltyINTRODUCTIONAims and objectivesAim: To analysis impact of brand image on customer loyalty in hospitality sector business – ACase Study on Ritz Carlton.ObjectivesTo understand concept of brand image and customer loyalty in the hospitality sectorbusinesses.To analysis factors that increase brand image to develop more significant advantages inRitz Carlton.To identify relationship between brand image and customer loyalty to increaseprofitability in chosen business.To recommend ways through Ritz Carlton can improve their brand image in differentareas of the world.Research questionsWhat do you understand concept of brand image and customer loyalty in the hospitalitysector businesses?What are the factors that increase brand image to develop more significant advantages inRitz Carlton?How to identify relationship between brand image and customer loyalty to increaseprofitability in chosen business?Rational of the studyBrand image is very important concept that assists to gain short and long term objectivesin hospitality enterprise. From products and service quality to customer service and advertisingcampaigns. All these factors deeply influence on brand image and create experience withdifferent brand that affect company image (Greve, 2014). In the present research impact of brandimage on customer loyalty has been identified so that it helps to focus on increase theirexperience. Businesses are also realised that visual identity is most important representation oftheir businesses and needed to be communicated with symbols that are more simple. Ritz Carltonalso assess their competitive advantages to deal with different market and ascertained more1
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