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Business project | InterContinental Hotel group PLC

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Added on  2019-12-28

Business project | InterContinental Hotel group PLC

   Added on 2019-12-28

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BUSINESS PROJECT
Business project | InterContinental Hotel group PLC_1
TABLE OF CONTENTSBUSINESS PROJECT.........................................................................................................................1Table of Contents.................................................................................................................................2Introduction..........................................................................................................................................33) IHG need to consider while trading across the border.....................................................................3Laws for operating business in different countries:.....................................................................4Cultural diversity and business etiquette in accordance to operate business in differentcountries.......................................................................................................................................5Requirement of resources that need to be take care by company while trading across theborders.........................................................................................................................................6EPG MODEL for international business.....................................................................................64) SOCIAL IMPACT...........................................................................................................................8Consideration taken by company while creating social impact:..................................................8Theory of Carroll's Pyramid........................................................................................................85. Critical evaluation of the theory:....................................................................................................12Conclusion..........................................................................................................................................14References..........................................................................................................................................16
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INTRODUCTIONInternational business refers to those business activities which take place between two oremore region, countries and nations beyond their political boundaries. A multi national companyis the business entity which operates its business in various countries. The entire report is basedon InterContinental Hotel group PLC, which is an English multinational hotels companyheadquartered in Denham, UK. IHG has more than 710,000 rooms and 4,800 hotels across 100countries. Its major brands are Candlewood Suites, Crowne Plaza, Even, Holiday inn, Hotelindigo, Hualuxe, InterContinental and Staybridge Suites. 3934 hotels of the company aremanaged under franchise agreement, 658 are managed by the company but they are separatelyowned and 10 directly owned. Apart from this, they have annual revenue of $1,803 million andmore than 7311 employee are working over there. The report highlights the major factors which a company have to consider while tradingthere business across the globe, this part include the major factors such as rules, regulations,political issues, cultural issues and market conditions of the different countries which have totaken care by the company while operating in international market. This are very importantaspects while trading in international market. Other than this, the report also evaluate the criticaland analyse the academic theories which are related to two areas that is implementation oftheories in Indian market and the implementation of these academic theories in market of UK. This two areas will help the company to find effectiveness of their business in those areasthrough which they will be able to concentrate on the weak business area This theories will helpthe company to get advantages and disadvantages of adopting these theories for the businesspurpose. In addition to this, the major factors are identifies which have to consider by IHG forexpanding their business across the globe. This will include development strategies which canhelp the company to make their business more profitable. The major factors which a companyneed to take care is the market environment, level of competition in that market and the attitudeand choice of people.3) IHG NEED TO CONSIDER WHILE TRADING ACROSS THE BORDERWhen trading in the global market, IHG have to consider some factors which make themable to understand the global market easily. Considering this issues will make the company
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protected from the unavoidable circumstances. There are different rules and regulations whileoperating business in different countries. Laws for operating business in different countries:In UK different law is there such as Companies act, 2006 and UK Companies Act 2014which is an act of parliament of UK (Hovhannisyan and Keller, 2015). This Act deals with thesome major common law principles such as duties of the directors of the company. It will protectthe interest of employee at the workplace. The Act says that there should be at least one board ofdirector of the company to perform as a natural person. The act also states that the age restrictionfor he directors is 70 and the minimum age of 16 has been announced for all the directors of thecompany (Zander, McDougall-Covin and Rose, 2015). In UK it will become possible for a singleperson to from a public company through facilitate incorporation over the internet. In UK, thearticle of association will be treated as main constitutional document while memorandum will betreated as a part of it articles. Apart from this companies will be able to redenominate their sharecapital in one currency to another currency without taking the court's order. Before proposingannual general meeting it requires 14 days prior notice to the shareholders. Main listedcompanies are required to hold their annual general meetings and file account within 6 months ofthe and of financial year. They also need to publish their accounts on their website (Carraher andParidon, 2015).While in India, there is different rules and laws under which the company have to operatetheir business. According to Companies Act 2013 and Companies Act 1956, there are differentrules from operating business in India. In India, there is a rule in which one single person can runhis own company and he will considered as the only shareholder of the company (Lee, Gibbonand Oebels, 2015). Every listed company with paid up capital of Rs. 100 Crores or more shallhave at least one Woman director. Apart from this, there is also a rule that every listed companywith net worth of 500 Crores or more shall constitute a corporate social responsibility committeeof the board consisting three or more directors. Other than this, there is also a separate provisionof fast track merger under section 233 of the companies act, 2013 (Machado-Assefh and et.al.,2015).
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