Report on International Marketing Strategies - Dassault Aviation

International Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Explain why firms develop international marketing.............................................................1
1.2 PEST analysis on foreign market..........................................................................................2
1.3 International marketing research techniques for Dassault Aviation’s company...................3
1.4 Brazil as a foreign target market will be attractive for Dassault’s new product...................4
TASK 2............................................................................................................................................5
2.1 Channels evolve in distribution ............................................................................................5
2.2, 2.3 Distribution channel for Dassault Aviation’s company and also the evaluation in
distribution channel.....................................................................................................................6
2.4 Foreign manufacturing and investment decisions are made in Dassault Aviation..............7
TASK 3............................................................................................................................................7
3.1 International marketing objectives........................................................................................7
3.2 Create a plan to enter the Brazilian market...........................................................................8
3.3 Identify the international marketing mix in planning for the international market...............9
3.4 Relevant ethical and environmental issues in international marketing within Brazil.........10
TASK 4..........................................................................................................................................11
4.1 International marketing planning should be monitored......................................................11
4.2 Ways of controlling export channels...................................................................................11
4.3 Barriers in the international marketing...............................................................................12
4.4 Evaluate methods of communication with key international marketing personnel............12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

Illustration Index
Illustration 1: PEST analysis............................................................................................................2
Illustration 2: Marketing mix...........................................................................................................6

INTRODUCTION
International marketing also known as global marketing where two or more countries use
this marketing application and raise their financial capital structure (Terpstra, Foley and Sarathy,
2012). It also defined as exchanges where differ countries share their goods and services to each
other and maintain there manufacturing cost. This marketing also involved buyers and seller in
supply process. International marketing is a combination of four different market and they are
like; domestic, foreign, comparative and international trade market. These all markets plays an
important role because with the use of these markets' organization set their planning, goals and
objective. The present file is based on the Dassault Aviation, it is a French aircraft manufacturing
firm and headquarter of this company is located in China. This organization is famous for their
work environment and for this company manager follow all the rules and legislation which are
provided by the UK government. This report also includes the concept and techniques of
international marketing. Furthermore, how organization maintain their distributional channels in
the competitive market, all things have been covered in this report.
TASK 1
1.1 Explain why firms develop international marketing
Dassault Aviation company time to time update their market strategies and adopt all the
latest technology. The main reason behind this is, the manager of the company wants to expand
there business in international market (Czinkota and Ronkainen,2012). By adopting this
marketing, organisation can easily get lots of advantages and they are as follows:
Market expansion- By doing international marketing Planning and development
department of Dassault Aviation company can easily expand their product and services. For
market expansion, firm use digital marketing, cost prohibitive methods (Paliwoda and Thomas,
2013). By applying these things, organisation can grab the attraction of customers and also raise
their brand images as well.
Brand reputation- By applying international marketing, Dassault Aviation company can
easily raise their brand image into the customers mind. Furthermore, by taking the feedback
organisation can understand the need and desire of their different country customers. Then
according to their customers feedback, organisation set their strategies and future plans (Berthon,
Plangger and Shapiro, 2012). By taking feedback, firm create a positive relationship with their
international customers and also expand their brand image into the customers mind.
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