Managing Business Success

This assignment delves into the core principles of effective business management. It examines topics such as strategic brand management, measuring business reference value, managing human resources in mergers and acquisitions, and developing sustainable business models. The focus is on understanding how businesses can successfully navigate challenges related to innovation, culture, stakeholder engagement, and ethical considerations.

MANAGING SUCCESSFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1 Devise project aims and objectives...................................................................................3
P.2 Production a Project plan.................................................................................................5
P.3 Work break down structure and a Gantt chart that provides time frames........................7
M1 Produce a comprehensive management plan...................................................................8
D.1 Critically evaluate project management plan. ................................................................9
TASK 2 ...........................................................................................................................................9
P.4 Small-scale research by applying qualitative and quantitative research methods .........9
M2 accuracy and reliability of different research method applied.......................................10
TASK 3..........................................................................................................................................11
P5 Tools and techniques which help in analyse research and data......................................11
D2 Critically evaluating and reflecting on the project outcome...........................................16
P6 Recommendation for communication.............................................................................16
TASK 4..........................................................................................................................................17
P7 Reflect on the value of undertaking research to meet stated objectives..........................17
M4 Value of project management:.......................................................................................18
D2 Critically evaluate and reflect on the project outcome:..................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
In today's world, the business management aim to operate its functions and operations in
a smooth and amicable manner. They form various aims and objectives through which they
achieve success and prosperity. The management of the company are responsible to effectively
frame their objectives and aims and try to achieve them by support and co ordination of its
employees (Achtenhagen ,Melin and Naldi, 2013). In this report importance of aims and
objectives has been discussed. Also, in order to give effectiveness ion its project report, it has
been evaluated that a project management plan that covers aspects of cost , scope and time and
quality along with communication. It can also that various quantitative an qualitative methods
have been used by the organizations so that they can properly analyse and meet the project aims
and objectives. Moreover, management plan is consist of all the objectives and aim of company
namely Hilton , which enable the management of the company to plan and frame strategies
accordingly.
TASK 1
P1 Devise project aims and objectives.
Aims and objective are those concepts which are framed in accordance to fulfil the needs
and requirements of company that are required to fulfil, the requirements and also to meet the
perspective behind the establishment of the company. In this context, the manager of Hilton hotel
has to devise and develop certain plans and objectives in accordance with the project
management and its planning. Making plans and objectives enable the company to create
discipline and compliance with various laws . The business institution renders many services to
their customers (Brown, 2013). The manager has to implement varied procedures, techniques,
knowledge and capabilities to attain tier objectives in a better manner. Moreover, the manager
can be able to to achieve the goals and objectives of project planning in case if it is done timely
and according to the time. The various objectives and plans according to the planning of manager
of Hilton hotel are as:
 The main aim of company is to provide excellent quality services to its respective guests
and consumers.
 To be the leading company in the hospitality sector .

 Also, the company aim to render excellent customer services so that they can achieve
number one position in the hospitality sector.
 Also, the management of Hilton hotel aim to supply quality goods and services to satisfy
the customers and guests of cited hotel.
 Another primary goal of Hilton hotel is customer volume. It means that every manager of
the company wants that more customers should be connected with their organization this
can be only achieved by good quality services.
 Also, they aim to satisfy their stake holders and share holders by ensuring maximum
profits .
 The manager of Hilton hotel focus to achieve public ratings that are essential to achieve
its performance objectives. Also, A positive reputation on networking sites and restaurant
review sites are very important and crucial for company.
 To ensure practices of the cited hotel with compliance of laws and other ethical norms
which lead the company to build a good corporate image in the front of its customers.
 To act as an employment creator through expansion of their services for domestic and
exports markets.
 Moreover, to acquire any patents and trademarks for any invention carried out by Hilton
hotel.
 Also, they aim to globalisation of their cited hotel and the hospitality industry as well ().
It includes to integrate with various countries and aim to open their branches in different
countries.
Aim : The impact of CSR activities on Hilton hotel in minimizing the wastage of food and
produce the same effect on the common people.
Objectives : The objectives of Hilton hotel are listed below:
 Identifying of importance of CSR activities while achieving ambitions of company.
 Investigating the positive influence of Corporate social responsibility on the corporation.
 Accession of relationship of CSR activities on the Hilton hotel in order to attain
competitive advantages.
 Evaluating of different methods via which corporation can achieve profits by doing CSR
activities.
Research questions

 How aims and objectives can be can be acquired by using CSR activities?
 What are the optimistic impacts of CSR activities on Hilton hotel?
 What are the various methodologies used by Hilton hotel in attaining competitive
advantages by practising Corporate social responsibility?
P.2 Production a Project plan.
A project plan is important for any organization as it helps the company to achieve the
goals and objectives and creating a good will in the front of its customers. The cited hotel is of
opinion that the project plan that has been developed by their managers should be capable
enough to meet out all the set standards and accomplishment of desired goals and objectives. A
proper project plan prepared help the management of company to complete all the assigned tasks
at time and with quality (Crane and Matten, 2016). In the context of Hilton hotel, the manager is
desirous to achieve the economies of scale and enhanced productivity of its hotel by making sure
that their project plan is according to meet out customer expectations. Various key points that
need to be included in the project plan of Hilton hotel is :
 Cost: Cost is the most efficient part of the project management plan because it enables
the company to identify their budgets and standards. Also, the company have to measure
the and consider various costs like advisement costs, Costs of beds and mattresses ,
equipments etc.
 Scope: Scope can be divided in two parts: project scope and product scope. Project scope
depicts that a proper work should be completed in order to render the products and
services to it customers (De Visscher, 2016). On the other hand, it has an another part
which is of product scope. Product scope is the concept in which the cited hotel
characterises features of different products and services offered by them.
 Quality : Quality means superior quality. It means that the companies should ensure best
quality and services to their customers so that they can be associated with them. The
manager of the Hilton hotel aim to provide quality affiliated services like room services ,
food services etc. Moreover, the company has included quality in their project as they
want to make sure more and more customers can remain connected with them.
 Risk: Risk means that unwanted factors that are presented in each and every aspect of
life. In the project plan of the company it is also included because it depicts about various

risks related with the project plan of the cited hotel. Also various tools and techniques are
also presented in the plan which should be used by the company to over come of it.
 Time: It is also stipulated in the project plan of the company. It means that manager
assigns the time limit that a particular task should be completed by this time
(Gharajedaghi, 2011). It affects the customers in a positive manner.
 Communication: communication is the most important concept in the project
management plan of Hilton hotel. It demonstrates the process of effective
communication. For an example, in Hilton, the bottom line employees will convey their
issues to their supervisors and then it will be keep on going through top level
management.

P.3 Work break down structure and a Gantt chart that provides time frames.
Various structures have been framed in respect of effectively formation of project
planning of the company. The companies are required to follow these structures and theories so
as to accomplish their goals and objectives.
A work breakdown structure is that method which organises the work of team into
manageable sections. It defines the total work that will be need to be done by the project
development team in an organization so that they can achieve desired goals and objectives. The
elements of work breakdown structure can be product, data and services (Gustafson, 2012). It
enables the distribution of different tasks in their specialised teams and department s to carry out
works allotted effectively and efficiently. For an example, in Hilton hotel, there are different
department to carry out functions effectively, like house keeping, cleaning , food and beverage
section etc. it enables the company to allocate the tasks among human resources of company so
as they can manage their assigned tasks effectively. The cited hotel has from the project plan
according to the requirements of their customers and also included various strategies which can
be used by the workers of Hilton so that they can meet out the expectations of their guests. Also,
this structure will help the employees of Hilton to accomplish their targets in a prescribed time.
On the other hand, Gantt chart is an another model related to project management plan of
the company (Keller, Parameswaran and Jacob, 2011). It lays down the proper time management
sheet in which the companies are required to complete a particular task. With the help of this, the
manager of Hilton aim to manage the tasks of its employees and their customers do not suffer
Illus
tration 1: Work breakdown structure

from any issues and problems. Also, with the help of this , the manager can effectively plan their
strategies and project management plan resulting in achieve goals and objectives. It is a sort of
bar chart which depicts a project schedule. It demonstrates the beginning and finishing dates in
respect of a particular task and elements of a particular task (Kumar, Petersen and Leone, 2013).
It is very beneficial for the cited hotel as it enable the managers to make their proper time
management so that performance of hotel and its employees will good in the front of its
customers. This chart enables the manager of the company to ensure that the schedule framed is
according to the criteria and has been assigned to right people.
M1 Produce a comprehensive management plan
A comprehensive management plan is considered necessary for the effective
management of an organization, it is consist of each and every aspect of elements which are
important for operation of the company and its operations. It conveys an image of the company
on their customers and people. Hilton hotel has framed project development plan in order to
accomplish their assigned goals and objectives the company suggests that there should not be
any disguise and confusions . The project management plan is consist of different aims and
objectives of Hilton and also various elements like cost, time and budget etc. The management of
Hilton can also use some research methods and various effective techniques for outstanding
performance of the company.
D.1 Critically evaluate project management plan.
In accordance of the views and opinions of the manager of Hilton creates a project
management pan in order to develop the projects or operations of their cited organization so that

they can accomplish their goals and objectives. In the project management plan of Hilton, it has
been evaluated that it is consists of all the aims and objectives along with various elements. The
manager try to assign the tasks according to the capabilities of employees that they ca enhance
services of company. However, the company can use different methods and techniques to
highlight the services that are been offered by them.
TASK 2
P.4 Small-scale research by applying qualitative and quantitative research methods
Research is the concept in which the company enquires different aspects in the market
area which enables the companies and business organization to improve data and information.
Information and data can be easily captured with the help of research methods. The manager of
Hilton hotel has used two techniques of data research that are quantitative and qualitative.
Qualitative research: It is the method in which the company is required to develop an
understanding to the customers and consumers through which they can find the new ways for
identification the way in which people feel. Its an subjective approach which is considered to be
the important task for the companies (Lagos and Kutsikos, 2011). As communicative data and
subject matter can be collected and with the help of this tool. It consist of an examination of
which is related to process and help the cited hotel to attain the organizational goals. The data
and information that is related to qualitative methods are as analysis of words and objects etc. It
enables the company to enhance the information regarding various techniques and tools. It is
explanatory research type of technique which is useful of companies. The techniques and tools of
quantitative research make them able to identify the needs of customers and also give them
strength to over come it.
Quantitative research: This is an another technique which has been use by the
management of company so as to identify the requirements of the costumers by creating and
forming data in numerical terms. The management is taking help of mathematical and statistical
approaches (Marks and Mirvis, 2011). These tools are related with the techniques of objective
approaches. This method is based on humans-tics. In this the managers are collecting the
information and data by conducting an research. Through the numerical data the managers can
target their customers properly. Most of the organisation have adopt this method which help

them to maintain the different variable factor. The questionnaire was prepared by managers
which help them to take the feedbacks from customers.
Questionnaire
Name:
Age :
Gender:
1. Are you satisfied by the designing of the plan of project management of the venture?
(a) Yes
(b) No
2.By how much you are satisfied by the legislation of the firm ?
(a) 40 %
(b) 50 %
(c) 10 %
3. Is Hilton hotel following the activities of CSR?
(a) Yes
(b) No
4. Is actions of CSR helps in gaining competitive advantages?
(a) Yes
(b) No
5. Is Corporate Social Responsibility aids in acquiring ambition of the company?
(a) Yes
(b) No
M2 accuracy and reliability of different research method applied
In Hilton hotel the managers are using the different methods and techniques so that they
can fulfil their targets targets with in time period (Mathur, Mathur, and Kenyon, 2012). Through
these techniques the organisation will also able to improve their quality of services and attract
large number of customers. While using the qualitative research method the managers will able
to identify that how customers are thinking about their services whether they are happy or not.
For achieving long term goals qualitative research is best method to use it.

TASK 3
P5 Tools and techniques which help in analyse research and data
In modern era, the analysis of project is compulsory. Through the analysis of research it
will help the company to minimize their wastage of resources. The marketing manager of Hilton
hotel has to conduct the proper market research to identify their number of competitors and
customers (Matos and Silvestre, 2013). While conducting the proper research the various
methods are using by the managers. It will increase the efficiency of employees to perform their
task properly. They have to also maintain the proper time management. The various tools and
techniques are using by the managers so that they can maintain their data and easily find out the
deviations (Sikdar and Payyazhi, 2014). A detailed research will help in analysis and evaluate
the various information with the use of tools and techniques. So it will increase the productivity
and efficiency to provide the quality of services. There are many methods which are using by
Hilton hotel to maintain the data of business operations . Through that deviations and efficiency
can be find out and can provide better information to managers for making the decision properly.
The tools and techniques includes the qualitative and quantitative research to collect data
information in appropriate manner. Through these tools the manage can utilize their resources in
appropriate manner.
Quantitative data can be measured in terms of numerical form. Through quantitative data
the hotel can create useful data with the help of using the different source of information. It give
benefit to Hilton hotel in measuring out all the deviation in right form. For example, the
managers has conduct quantitative research then they have to ask from their existing customers
for there different demands.
Qualitative data are not measured in numerical form (Smith, Gonin and Besharov, 2013).
From this data the hotel can make ranking according to which they providing the quality of
services to customers . But in this they need to perform in high quality standards. Through this
data they can measure out the deviations but not so much as compared with quantitative data.
Both these data are useful in organisation. Both these data are useful in organisation.
These both method are specific in nature and they are different from each other. Sampling
method are used in this method. Here size of sample is 20 and survey is conducted on the
consumers.

Theme 1 : Satisfaction level of project management plan
Are you satisfied by the designing of the plan
of project management of the venture?
Frequency
Yes
No
12
8
yes No
0
2
4
6
8
10
12
14
12
8
Column B
From the above based graph, it can be concluded that most of the people are satisfied by
the project management plan
Theme 2 : Satisfaction of legislation by employees.
By how much you are satisfied by the
legislation of the firm ?
Frequency
(a) Satisfied
(b) Not satisfied
17
3

Satisfied Not satisfied
0
2
4
6
8
10
12
14
16
18 17
3
Column F
From the graph, it can be concluded that large number of people are satisfied by the
legislation of the firm.
Theme 3 : Hilton hotel adopts the CSR activities.
Is Hilton hotel following the activities of CSR? Frequency
(a) Yes
(b) No
18
2

yes No
0
2
4
6
8
10
12
14
16
18
20 18
2
Column B
From the graphical representation, it can be said that Hilton hotel are adopting the CSR
activities.
Theme 4 : Assistance of CSR activities in gaining competitive advantages.
Is actions of CSR helps in gaining competitive
advantages?
Frequency
(a) Yes
(b) No
15
5

yes No
0
2
4
6
8
10
12
14
16 15
5
Column B
From the above based graph, it can be concluded that large number of people said that
CSR activities assists in gaining competitive advantages.
Theme 5 : Corporate Social Responsibility assists in acquiring ambition.
Is Corporate Social Responsibility aids in
acquiring ambition of the company?
Frequency
(a) Yes
(b) No
14
6

yes No
0
2
4
6
8
10
12
14
16
14
6 Column B
From the graphical representation, it can be concluded that most of the people are saying
that CSR activities assists in acquiring their goal.
D2 Critically evaluating and reflecting on the project outcome
Through the qualitative and quantitative approach Hilton hotel can take their best
decisions in order to provide quality of services to customers . The leaders are also responsible
for taking the best decision for the hotel and maximise the profits. While adopting these methods
the hotel can build strong position in market. The project management also have to take best
decision for providing the best services to customers in hotel, restaurants, pub etc..
P6 Recommendation for communication
The business entity has to use proper tools and techniques for improving their
performance in local as well as in international market. With the help of these tools and
techniques Hilton hotel will able to find out their customers as well as competitors so that they
can achieve their targets in efficient manner (Storey, Basterretxea and Salaman, 2014). It is
essential for hotel also to improve their overall performance so that they can meet out with their
short and long term objectives. For this the managers has to collect the information from various
sources and have to maintain the strong relation with other departments also. The managers has
to share data with each other in order to provide the quality of services to customers. At
workplace there are many files or data which can be accessible by any person (). So it is required
to save them properly. Along with this they are require to provide more accurate interpretation,
which help the managers to make decisions properly. With the help of these tools and techniques

the manager will design the market plan and strategies so that Hilton hotel will maximize their
profits. Through conducting the research the managers able to understand the various rules and
regulations which are applied by government also and can achieve their objectives in efficient
manner. The managers has to update with all the information through which they can satisfy the
needs of customers.
The managers has to use proper communication methods to motivate their employees for
performing the better quality of services. Also, communication is very important for enhancing
and developing its goodwill. Also, it has been evaluated that there are many services that can be
make more beneficial by ensuring proper communication (Trevino and Nelson, 2016). In the
context of Hilton hotel, they are of the opinion that its employees should behave in a
communicative manner. More over, the customers will be highly satisfied if they will be given
importance and privilege. This can only be done by the effective communication between
managers and employees of the company.
From the above based report, it can be concluded that CSR activities are very essential for Hilton
hotel in gaining the attention of large number of consumers towards their company. They can
also increase their brand image by taking its assistance. Some of the methods used by the
corporation for doing the CSR activities are listed below:
 One of the method is giving donation to the charitable trust.
 Safety of the environment should also be improved by the venture.
TASK 4
P7 Reflect on the value of undertaking research to meet stated objectives
From the above based report I come on the conclusion that Hilton hotel have used various
tools and techniques for conducting the research. Some of the tools are data collection, data
analysis, primary and secondary research, etc. The objectives of the firm to execute the necessity
of consumers by offering them an possibility to display their potentiality, key cause of offering
the knowing and improvement programme to workers that assure the present function of
enterprises. I am arranging some training programme which are essentials for developing the
employees performance and training their skills and knowledge. The mangers of the company
are mainly concentrated to enhance the productivity that will give the company a major benefits
in terms of profits and sales that will also get the competitive advantage over the competitors.

The learning and development programme does not only offers the company a growth to the firm
but also such will enhance the ability and knowledge of employees to execute their task
efficiently. Training part elaborates the organized process for gathering and analysing the
information that are required for planning and providing the adequate guidance to employees . I
come to know that human resource management department offers the training to their
employees as per their capacity for the betterment of their performance in an adequate way. It is
the duty of HR to recruit the talented people and offer them an adequate training to grow their
own skills. The managers of the company are also convening some activities which are
incidental to employees duty. I also faces several problems while doing this research. The time
was limited but the work load was very high. But I managed all those works on time and
accomplished my research.
M4 Value of project management:
This is important for the firm to choose an adequate techniques and tools which cause
in assisting the employees to achieve their goals and objectives . Qualitative and quantitative
methods can be exercised by the hotel Hilton to boost the efficiency of the employees.
Quantitative tools are concentrated on the statics and evaluating calculations and it can build
influence on the profits, revenues and competitors. It has the power to offer close results for the
firm.
D2 Critically evaluate and reflect on the project outcome:
With the help of qualitative and quantitative analytical tools firms are able to take on
their behalf the best decision in order to attain best performance. Company's key persons,
Leaders and managers make the best strategy so that they can take best judgement for making
firm in profitable position. If hotel Hilton consider these methodology or tools then they can
create productive growth of the firm and determine best possible results. The growth of the
organisation is possible by applying these above mentioned factors. Project management have to
take best decision.
CONCLUSION
From this above report, it has been concluded that there are Hilton hotel has created its
project plan which enable them to increase efficiency and productivity. Also, various statistical
tools and techniques have been used in the analysing and researching different elements

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