Boost juice marketing strategies for the Australian market

Running head: INTERNATIONAL MARKETING
International marketing
Name of the student
Name of the university
Author note

1INTERNATIONAL MARKETING
Executive summary
The aim of this report is to discuss about the marketing strategies being used by Boost juice in
the Australian market and the effective marketing strategies for them to use in the American
market. Cultural differences between the two countries are also being discussed in this report.
This report concludes that the recommended steps being discussed in this report will help them
to have effective market operation in the market of the United States.

2INTERNATIONAL MARKETING
Table of Contents
Introduction......................................................................................................................................3
Marketing techniques being practiced.............................................................................................3
Segmentation...............................................................................................................................4
Targeting......................................................................................................................................4
Positioning...................................................................................................................................5
Effective marketing strategies to be used in America.....................................................................6
Cultural differences between Australia and America......................................................................6
Recommended marketing mix in America......................................................................................7
Product.........................................................................................................................................7
Price.............................................................................................................................................7
Place.............................................................................................................................................8
Promotion....................................................................................................................................8
Conclusion.......................................................................................................................................9
Reference.......................................................................................................................................10

3INTERNATIONAL MARKETING
Introduction
Entering in the foreign market is one of the key sources of gaining feasibility in the
global market. This is due to the reason that, entering in the foreign market helps the
contemporary business organizations to enhance their market share along with increasing the
brand identity (Gnizy, Baker and Grinstein 2014). However, cultural differences in different
countries are one of the key challenges being faced by the contemporary business organizations.
It is important for the business organizations to effectively determine the cultural differences
between the home and host countries and implement the marketing strategies accordingly.
Boost juice is one of the leading retail chains based in Australia and having their market
presence in different locations around the world (Juice 2018). They are having specialization in
offering different variants of smoothies and fruit juices. Currently they are considering the idea
of entering in the market of United States to increase their market share.
This report will discuss about the marketing strategies being used by them in Australia
and the strategies that will be beneficial for them in the United States. Moreover, the cultural
differences between Australia and the United States will also be discussed in their report. Few
recommended steps will also be discussed in this report.
Marketing techniques being practiced
In order to identify the marketing techniques being practiced by Boost juice, the market
segments of them will be identified. Segmentation, targeting and positioning model will be used
to determine the market segments of them.