Report on Marketing Audit of Coca Cola

Running head: REPORT ON MARKETING AUDIT OF COCA COLA
REPORT ON MARKETING AUDIT OF COCA COLA
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REPORT ON MARKETING AUDIT OF COCA COLA
Executive summary
The report encompasses the marketing audit information of the Coca cola. This report is directed
to be submitted to company board for further operational use. The external audit information
included the macro environmental and micro environmental marketing information. This section
included the PEST analysis. On the other hand, the internal audit information included analysis
of customers, competitors, sales growth and marketing mix elements. Next, the report followed,
a reflective summary on the few factors of organizational like, product, place, price, promotion
and people. At the end the report concluded with relevant findings of the analysis.

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REPORT ON MARKETING AUDIT OF COCA COLA
Table of Contents
Introduction......................................................................................................................................3
Audit Information............................................................................................................................3
Macro environmental factors.......................................................................................................3
Political factors........................................................................................................................3
Economic factors.....................................................................................................................4
Socio-cultural factors...............................................................................................................4
Technological factors...............................................................................................................4
Micro environmental factors........................................................................................................5
Reflective summary.........................................................................................................................6
Conclusion.......................................................................................................................................6
Reference.........................................................................................................................................7