Report on Marketing Strategies of Event Management of Nike

   

Added on  2020-04-07

14 Pages3416 Words99 Views
Running head: EVENT MANAGEMENT Event managementName of the student:Name of the University:Author note:
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EVENT MANAGEMENT 1Executive SummaryThe methodology that would be used in this report is the quantitative methodology andaccordingly, the articles, journals and websites of the Nike company have been taken intoaccount while doing this research. The secondary research methodology has been used for thefuture forecast of the event for three years. Therefore, the report contains the company Nike andit has focused on the event organization and accordingly, various aspects of the marketingstrategies of the event has been discussed in this report.
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EVENT MANAGEMENT 2Table of ContentsIntroduction......................................................................................................................................3Profile of the Target segment via Event..........................................................................................3Competitor Analysis........................................................................................................................4SWOT analysis of Event.................................................................................................................5Product Positioning..........................................................................................................................7Competitive Advantage of Event.....................................................................................................84Ps of Event.....................................................................................................................................9Management structure of the event................................................................................................10Three years Forecast sale of the event...........................................................................................10Conclusion.....................................................................................................................................12References......................................................................................................................................13
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EVENT MANAGEMENT 3Introduction NIKE is a company, which designs and sells higher quality of footwear accessoryproducts and equipments. The company is the biggest seller of athletic footwear and they sellproducts through the different accounts of retail (Nike.com., 2017; Morgan, 2012). The companyowned retail which incorporates stores, independent distributors and license on a worldwidebasis. NIKE follows a goal to deliver valuable and profitable branded footwear, accessoriesbusiness and items to the shareholders. The main strategy of the company is to achieve therevenue growth of the long-term basis and creating the innovative growth. The company focuseson delivering the retail experiences and presentation. NIKE organized Women Tour is one of thelargest event series of women in the world. It gave invitation to all people, especially the womenin order to compete the races. Accordingly, it is important to trace out the 4ps, swot, targetmarket of the event and its product positioning. (Nike.com., 2017) Profile of the Target segment via Event Nike is regarded as the world’s leading company of apparel and leading footwear sports.The Higher performance of NIKE’s athletic gear is mostly targeted at the women athletes whoare professional. The event focuses on innovations, products and services in order to develop thepotential of athletic, according to the views of the company (Shabani, Saen & Vazifehdoost,2013). In this sport event, also through organizing the sport events, the people who would becoming to attend the event specially the coaches and other athletes can buy the products ofNIKE. The company also focuses on the women customers. During Half Women Marathon, thetargeted market of event was Women (Morgan, 2012). Even to look from a general perspective,the training segment of women is growing at a faster pace than the training segment of men.
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