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Assignment Report on the Strategic Management of Emirates Airlines

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Added on  2020-01-15

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According to the aforementioned report,  it can be concluded that strategic management plays an important role in getting the targets achieved easily. Macro environmental analysis will help the organization to know about the various external factors that can make an impact on the business operations of the company. Through value chain analysis the company will be able to know about the whole industry. Apart from this, a cost leadership strategy will help the company to make people attracted to the services.

Assignment Report on the Strategic Management of Emirates Airlines

   Added on 2020-01-15

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STRATEGIC MANAGEMENT
Assignment Report on the Strategic Management of Emirates Airlines_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................31. Mission, vision and objective statements of Emirates airline..................................................32. Macro environmental analysis.................................................................................................43. Industry analysis for Emirates.................................................................................................54. Capability analysis for Emirates airlines ................................................................................65. Proposed strategy for Emirates airlines...................................................................................86. Strategy evaluation for Emirates airline..................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONStrategic management is related to formulation and implementation of the major goalsand initiatives which are taken by top management of company's on behalf of the owners.Strategic planning will help the company to find its mission, visions and objectives (Mauboussinand Rappaport, 2015). The present report is based on Emirates airlines which is the subsidiary ofThe Emirates Group and owned by the government of Dubai (About us, 2016). The reportexplains mission, vision and objectives of the company. Other than this, environmental analysisof the company has been done. Furthermore, strategy is proposed that help to gain competitiveadvantage in the market. Apart from this, industry analysis has been done with the help ofPorter's five force model. Other than this, capability analysis has also been done through which itis possible to find about the strengths and weaknesses of the organization. More than this,strategy evaluation also helps the company to know about the effectiveness of the strategy that isproposed for the growth of company. 1. Mission, vision and objective statements of Emirates airlineEmirates is the largest airline in the Middle East and operating their business in variouscountries. Development of the mission, vision and objectives of the company will help theorganization to make strategic planning through which they are able to get their goals easily(Masood and et.al., 2015). The major objectives and vision of the company are describes asfollows:Mission of Emirates airlines:Developing the goals of company will help to make the strategic planning effectively andalso it will help the organization to get their targets. The mission of the company is to deliver theworld's best in flight experience (Kreibig, Samson and Gross, 2015). More over this, they arealso having the mission of becoming the market leader in UAE. Other than this, the companyalso has the mission of developing more business network in the world. Apart from this, theyhave the mission of delivering high quality of services that help to support their business. Oncontrary to this, the old mission of the company is only of becoming the market leader in theairline industry.
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Vision of Emirates airlines:Vision statement is basically concerned with future actions of the company that will helpthe organization on developing strategies for completing their visions. It is basically related tofind what Emirates airlines wants to achieve in future (Dyer and Song, 2015). The vision ofEmirates airline is to make civil safe, leading and sustainable visit. Other than this, they arehaving the vision of managing profitable growth of the company through adding values in thesupply chain of customer. They also have the vision of providing quality innovative solutionsthat help them to make focus on improvement of the services offered within the air transportationindustry. The vision statement is get focused on ‘What do we want to achieve? This is the majorthing that have to be found in the vision statement of an organization. Other than this, it is alsoget focused on Economic value, customer orientation, employees’ focus, environment value andmany more. Through this, it is possible for the company to make proper strategies for achievingthe goals of the company. As per the study the current vision statement of the company will be helpful inmotivating the employees. As everyone has to do some work for the organizational goals forwhich it is necessary to make people motivated at the workplace. For this, the organization willalso pay incentives to the employees through which they will get attracted towards the work.The identified visions also states about the importance of employee for the company. Asthe vision statements explains that they are having aim of make the people feel safe in which theemployees of the company are also included. This will prove that the organization is also givingimportance to their employees as well. Current issues your company is facing: The vision statement is based on the current issueswhich are faced by the company in the market. The major issues which are faced by the companyis related to availability of substitute in the market. More than this, the organisation is also facingthe issues in development of the strategies to get solutions of the problems. Furthermore, thecompany is also facing issues due to change in the requirement of the customers in the market. Objectives of Emirates airlines:Emirates airlines is having different type of objectives that help them to get competitiveadvantage in market (Grant, 2015). The major objectives are related to retain and improve
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