Business Ethics and Conflict Analysis

This assignment provides an in-depth analysis of business ethics, focusing on the intersection of multinational corporations (MNCs), corporate social responsibility (CSR), and conflict resolution. It also explores sustainable development, foreign direct investment theories, and knowledge spillovers in strategic entrepreneurship. The assignment aims to understand the complexities of business ethics and conflict resolution in a globalized world.

REPORT ON
MULITNATIONAL
COMPANY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A.) Comparative analysis of company and its competitive position in different markets. . . .1
B.) Issues required to consider while trading across the borders...........................................7
TASK 2..........................................................................................................................................11
A.) Company requirement in enhancing their business........................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
In this competitive world, where industries are bringing various technology and
innovation which can help them to make themselves stable in market by competing with various
industries. Although, company try to satisfy their customer in great manner so that they can
make consumer's a existing for longer period (Manova, Wei and Zhang, 2015). Different firm do
make strategy and competitive analysis which can help them to compete with other entity and
manipulate enterprise to work harder and attain their goals and objectives in proper manner as
well. The report is based on ROLEX, it is a wrist watch firm and produce quality product and
services for millions of people. Firm was founded by Hans Wildorf and Alfred Davis in the year
around 1905, although entity is having a approx. 2800 employees in organisation too.
Assignment will include like knowing competitive position in market through making analysis of
different things in market and it will also consider the issues which affect while trading across
the boundaries of country and what are the criteria is there which is needed to enhance business
and entity in proper manner as well. These are the things which help entity to work in great
manner and thus it is required by industry to identify the culture and working scenario of
different country. ROLEX even though a multinational company and working in proper format
too and thus it comply them to work hard and make people satisfy with their product and earn
higher profits as well.
TASK 1
A.) Comparative analysis of company and its competitive position in different markets.
Competitive positioning of any company refers to stand out differently from competitors
that are present in the business environment. It enable them to create diversified products to
satisfy their customers efficiently (Yunus, Moingeon and Lehmann-Ortega, 2010). In order to
determine the competitive edge of ROLEX, they have to perform comparative analysis of
various markets where they have established their operations. ROLEX have to consider all
factors in order to carry out competitive analysis properly and accurately which is as follows: Locating competitors: It is very important to find out the number of competitor that is
rendering similar services to their clients in market place. ROLEX have to examine the
strategies of their rivalries in order to study their policies and regulations implemented by
them. This aid them to perform accordingly.
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 Innovation R & D: Research and development department of ROLEX continuously
concentrate on launching new and innovative products to satisfy their needs and wants.
Innovation refers to introduction of advanced and modern ideas so that they can able to
stand apart from others significantly (Killing, 2013). There are number of conditions that
occur which need proper attention so that proper research can be conducted accurately.
(Source:- Competitive Analysis, 2017)
 Reviewing Financial position: Finance is a very important resource that is available with
the company and hence they have to manage it properly so that there is no wastage occur
in the system. There are numerous risks that are present in business environment which is
dynamic in nature and keeps on changing with time. Thus, it is essential to evaluate such
position effectively (Scherer and Palazzo, 2011). Money is needed in almost every
activity which is performed in the system. Strategies that are adopted by competitors: It is very difficult to survive in the
environment which is full of number of competitors and therefore, it become
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Illustration 1: Competitive Analysis

indispensable to study such values and than make steps accordingly so that final decision
can be taken easily. There are various strategies that are drawn by each company that is
related to production, manufacturing, product development, logistic management,
distribution channel. All these factors have attached responsibilities that has to be
conducted properly. Value Proposition: This approach include finding out the needs and wants of customers
that are present in market place. It helps them to design their mission and vision and
therefore allow them to perform accordingly. Customers are consider real kings of market
area and therefore they are one of most essential resource that has to be focused promptly
(Beamish, 2013). It is the duty of business firm to increase the value of products
continuously and keeps on adding new things to retain larger number of customers for
longer period of time. Competitor's profile: Every company works have set rules and regulations on which
work process has to be carried out effectively and efficiently. There are objectives and
aims that has to be followed by everyone that is working in that organisational system.
Higher management level have to draft strategic policies that is applied to whole system.
 Competitor's market perception: This approach involve studying nature of their party of
ROLEX that are customers, debtors ROLEX, creditors and many more. Analysis function
is carried out in this factor that is done to find out various elements that have to improve
with time so that final objectives can be attained. Reputation management is also a
important concept that refers to managing the image and goodwill of institution in the
current market place. It is essential to focus on perceptions that are prevailing in current
market place so that proper examination and evaluation can be conducted and work can
be carried out smoothly.
The Comparative analysis help company to know that in which position they are in
different market of this world, the ROLEX is being ranked differently in various markets and
thus according to such its price value is decided (Doz, 2011). Moreover, company do set their
prices according to the country requirement analysis and ROLEX is such firm whose Wrist
Watches are just dream to wear as because it is very much costly and it is a brand which shows
status of people. Competitive analysis by firms help them to know about market situation and
make strategy according to that only. Strategy and decision are made by industry to fight with
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competition and effective working can be seen in organisation and thus every department and
human resource of company has to work with coordination to provide better satisfaction to each
and every employee in perfect way too.
Although the company is having a standardise competitive position at various
marketplace and it can be understood with this:-
Elements USA JAPAN CHINA
Price The price of ROLEX
in USA is quite
different from other
countries as living of
standard of people in
such country is higher
and they believe in
spending what they
have earned and thus it
make them to perform
according to such only
(Enderwick, 2013).
The price of ROLEX
in USA is quite higher
as well.
This is the market
where prices fluctuate
in great manner and
thus company do set
their prices according
to environment of
market and thus it also
make company to
receive the income in
fluctuation way. Japan
is a place where
technology take
changes in regular
basis and according to
such ROLEX set their
prices which affect
their productivity as
well.
China is a place where
other company does
not be able to stand in
market as because
CHINA is a place
where technology
changes in huge
manner and thus it
makes them to change
prices according to
that only. In china
there are maximum
industries who work
hard to be stable in
market and ROLEX is
company who set their
reasonable prices in
China so that people
can buy their watches
too.
promotion In USA the ROLEX
make promotion in not
at that much level as
because the company
Japan is market where
promotion are always
done in great manner
as because various
China is that
marketplace where the
promotion should be
there of product as this
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is having a Brand
which does not need to
be promoted on huge
manner. Promotion is
done of ROLEX but in
effective way which
can attract people to
buy their product in
great way too.
products are available
in market and thus it is
required to have a
promotion of ROLEX
in market. Even
though this criteria can
be used by company to
promote their product
and attract the
maximum number of
people toward their
firm (Kerzner and
Kerzner, 2017).
help in making
customer aware about
the availability of
product and services in
market and thus it is
responsibility of firm
to provide customer
satisfaction in better
manner although.
Competition In USA the
competition level is
not that much level as,
firms do make better
strategy and decision
which help in making
a proper policy in
industry and it also
convert them to have a
work in right context
too. Even though the
working environment
of such country is
fantastic in
comparison to other
countries.
In Japan the
competition is on high
level and thus it makes
company to perform in
better manner as well.
Sometimes strategy
and decision made
also fails dues to
changes in market
environment and it
makes firm to face
losses on great level
too. Working
environment in Japan
is very bad and it
make organisation to
face many issues as
well.
In China the
competition is on peak
level and it makes
every firm to perform
in better manner as
well and this also
convert every
company to make a
better strategy and
decision in higher way
although these also
gets failed in such
market because
technology in china
changes in great way
and even enterprises
does not be able to
cope up in fast
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changing environment
which suddenly make
them to perform
according to scenario
only (Van der Heijden,
2011).
Rank of ROLEX in
different countries.
Moreover the ROLEX
brand in USA comes
in the list of top 5
brands in USA.
ROLEX is being
considered as sign of
Royalty and this also
shows the living of
standard of people.
Although in JAPAN,
ROLEX comes in list
of top 20 Brands in
watches. Even though
the high prices and
luxury item, normally
make people to ignore
the product to buy and
thus make it in top 20
position in country.
Therefore, in China
the ROLEX is being
considered in the list
of top 10 brands in
watches as because
this is something
which is a dream for
many people to buy
and wear it. Hence, it
is a quality product
and having high
costing in
manufacturing which
makes its prices higher
in market.
Normally. This is that which help ROLEX to analyse the different market and bring
various technology to improve their technology so that they can also reduce their production cost
and firm can also minimise somehow their prices as well. Although with such scenario the
company came to know about their competitive position in various market of world.
ROLEX is that brand which is a signature of quality product and services and being of
high prices as well and this also considers the standard of living as well (Kindström, 2010).
Moreover, it is require by company to know the language of different country and their culture as
well which differentiate each market from others and thus it also make them perform according
to market situation and bring effective strategy and decisions which can help them to earn higher
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profit too with attainment of their goals and objectives too. Generally, customer are rationale in
nature and they need quality for what they are paying the amount, but in case of ROLEX they
provide quality product and services as they do have a higher prices as well. Although it is
required by industry to know the market situation and then take step forward in proper format
too.
B.) Issues required to consider while trading across the borders.
ROLEX doesn't need any intimation, a big brand of watch acquiring a place in
international trade. It got a rank on #57 in Forbes. It is a high fashion brand which leads to other
brands with a ultimate attribute. A high street brand is alluring its posh customers through its
designing impact a forever lady love diamonds. Intricate designing is is the heart of its patterns.
As it pleasing its consumer with a functioning and charismatic looks. It adorn a person by
offering an elegant ambience (Teece, 2010). Though it is a luxury product which is economically
not affordable by everyone instead of this, have a famous and prominent status in trade across
the borders.
All opulent brands may be late to impact socially, but it have a great appearance. A Swiss
watchmaker , which is relocated from London to Geneva. It defines itself as beauty object, and
most artefacts. It has proven consistency of influential symbol.
Private international law is the body of conventions which regulates private relationship
across globe by models law, legal guides and other documents. It resulted in enhance of cross-
border trade in goods, capital, investment services associated with transportation cost cutting.
Liberalization led to reduction of quotas, tariff duties and other obstacles to move freely goods
and capital beyond the borders. Procedural requirements are organized by Doing business during
trading process. All goods which are going to be export and import keep in record from
contractual agreement between two parties. On delivery of all goods documents are required for
the clearance. So it needed that all documents should be prepare. Exporting goods range lies
from packing in factory, departure and exit from port. Importing goods charges includes, arrival
at the port of entry, cargo delivery, local freight, shipping lines, custom brokers complete
procedure.
There are some main issues while doing business across the boundaries and in many
countries as well (Turban, Sharda and Delen, 2011). ROLEX is that firm which is being there in
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many parts of the world and they try to make their firm stable in market and look forward to earn
higher income in great manner as well. Some of those are as follows:-
Several trade patterns:- ROLEX is a multinational company and has to look forward to
deal with the different apttern and working with different countries of world as well. Although it
is required by industry to know the policy which regularise import and export of products too.
These are such which also impose some constraints and limitation on business as well.
Measures: Although not only ROLEX but every company looks forward to export their
resources and products in better manner, even manufactured products can also be included in this
(Jeston and Nelis, 2010). For such thing measures are considered and some of those are (Tariff,
Non- tariff, quota restrictions and formalitities are also included). Normally this is such which
also come in the way of trade and unfettered with flow of foreign business in better manner as
well.
Economic uninons:- There is something that has to inlcude the increasing tendency with
among various and several group of things which also make Economic unions as well and this is
something that has to negotiate the various terms for firms with different countries too.
National policy and procedure of development:- Moreover, country is also having a
desirous things which help in achieveing the self-sufficiency and such thing also follow some
strategy for importing the capital goods in right context with having a current technology and
creating restrictions in import of different product in the consumer goods as well with aspect of
minimising the bill of import in great way as well.
Procedural difficulties too:- It is seen that various countries do have different
procedure, practises and formalities in order to gain the regulation of export trade in great way
(Li, Da Xu, and Zhao, 2015). Some of those things which has foreign exchange control system
and other too have firmulated the thing which help to keep the view with the national objectives
and has also forced to posed particular problems and issues in export and import too.
Few other issues:- The issues which has been discussed above and thus, there are many
other difficulties are also there ans some of those are as follows like:-
 Business and organisations are those which has not recognised their working in better
manner and they haven't identified the importance and needed thing in international
marekt as well.
8

 Inflation, high prices and black are those marketing which is in market. This is something
which also persot the differet situation and this help in setting the price level beyong the
expectation of customers abroad and it is dependednt on the customers how badly they
need our products too.
 Moreover, having a poor ethical business is somehwere aslo responsible for the
international business as well.
 This internal economy and thus it is be like managed and it is quite badly within recent
years. If continously, cannot be able to supply the essential need in great manner and thus
it also make them to have suplly of the other nations as well.
Doing business records the time and cost which is related to logistics process, of
importing and exporting goods (Goleman, 2017). It measures all time and costs that involves
three sets of procedures namely documentary compliance, border compliance and domestic
transport.
There are some special terms in global trade management, which are as follows-
Export Management – It handles and contours complex transmit products to ensure
quick transfer to customers within time across national borderline. Through compiling with
relevant regulations and justify the economical risks.
Import management – It helps to custom clearance for importing shipments to minimize
expensive buffer.
Trade preference management- it determines abilities to solicit vendor testimony,
eligibility of products for orientation treatment and it also issues certificate of source to clients.
Restitution management – it enables client to manage and figure out the recovery for
trade good of common agriculture products.
ROLEX should be aware about some certain difficulties which occurs across border
issues. That includes:
Double indemnity – It refers that a firm must pay both side taxes, in home and abroad. It
is direct resulting of beyond borders (Chen and et. al., 2011). It is an insurance policy which
assured the beneficiary if loss hap due to some circumstances.
Language and culture clashes – when expanding a business beyond limits, hurdle is
language and culture. International trading environment is one of fast, around-the-clock change
by culture and communication. These obstacles and lead to real loss in business. Before taking
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a business crossways to borderlines, it will be better to sensible about the language and culture
so that may harm the business. If one should not communicate with civilians they can't sustain in
globalization. Exchanging cultural information from the inhabitants can take trade on hike.
Leverage all available resources – A successful company should recognize majority of
respondents. They can study their network, websites and marketing ,materials of actual
commercial partners and clients. It needed to sort the operations with available resources.
Internet is also helpful to record research data on your fingertips. It can be analysed by travelling
to marketplace this will assist you to derive strategic plans (Agarwal, Audretsch and Sarkar,
2010). Finding g complementary in market companion and getting the inside culture view
regional operational procedures. Before moving to global market one should take a look on
resources that needed to support in new venture.
Research the finance position needed – Research finance position of market that
needed to develop a business across the country. However, ROLEX doesn't need any finance
research but perhaps expanding hands may lead to some hinders. To overcome the problems it
will be good that to look after investment in new marketplace. Because it is high class brand,
demand of the fine product may not ensure. The country's economical condition can also pull
brand existence.
It will drag a company's assets on inclination, which leads to earn receivables tools and
supplement commercial finance product for increase company's reputation in foreign markets.
Understand the benefits beyond sales – The exporters should understand the revenue is
surplus (Denisia, 2010). The companies which are sales their products overseas can help in in
house operational activities in developing new products and services. Exporting and importing
goods will provide a new talent while recruitment.
There are some challenges which should also take under concern:
Constant regulation changes – The regulations are keep changing with complexity to
attain the great deal of process that a product remains trustworthy with legal requirements.
Increasing regulations – A business should be ready to adapt whole new regulatory.
Lack of harmonised standards. As regional legislation changes due to growing
concerning issues of safety, product quality, and environment.
High compliance costs – Effective cost of production increases due to increasing
regulations and requirements to satisfy multiple distinct guidelines for target markets.
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Long time to market – According to the above challenges regulatory can take a ring that
may lead to delay a product in marketplace.
Lack of harmonised standards – There is lack of coordinated standardization, that
means separate pieces of laws for each region regulated under a specific framework. The
process of certification vary as matter to market area.
TASK 2
A.) Company requirement in enhancing their business.
When the company is having a multinational business in world and provide the high
quality product and services to millions of people and thus it also make them to have a
satisfaction with their goods and services too. Although ROLEX do bring various new product in
market which attract the consumers towards their company to have a better understanding of
product and services by customers too (Uckelmann, Harrison and Michahelles, 2011). Normally,
the large industries do look for enhancing their business in correct format and thus it makes them
to apply various theories so that they can expand their business in perfect way as well. The
theories which are applicable in such situation to enhance organisation growth in different
market are as follows:
Theory of Constraints: This theory conclude as management concept and thus it also postulates
the different things like business are limited with their working and thus also achieve their
maximum success with having more hindrances in between. Although, such concept is that
which help in identifying those issues and problems which create hurdle in business success and
improving those bottlenecks in better manner can make them to increase the performance as well
(Tsen and et. al., 2012). Moreover, these theory of constraints a company is that which focus to
have effort and attention in working and business obstacles are such which help in optimising the
process in great manner and thus it also sees improved performance and output in better manner
as well.
Therefore, there are some steps which help to apply the constraints as well and some of
those are as follows:
 Identifying Constraint:- An issues and problems is such which has to be identified if it
is required to solve them in better manner, although it is required to have employ the
audit process which help in pinpointing the problems in correct format too.
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 Exploit and eliminate the constraint:- An issue can be resolved with the systematic
manner and when the problem is identified in correct format and looking forward to have
a process of improvement in their working too (Conboy and et. al., 2011). Although
bottleneck should be improved in within time, so that work toward success can be started
in perfect way as well.
 Subordinate, everything which can also be constraint: Moreover, there are some ares
which also make pressure on the work and create problem in great manner and thus it
also increase to continue the issues in better manner as well, which also help in dealing
with it. Although for such situation it is required to settle down the issues in proper way
and manner so that firm can attain their success as well.
 Advance constraint: Generally, in this some more capacities re provided to them in
there different constraint, so that more and more work can be done with this and
identification of work can also be seen and thus many other pressure has removed from
this and also look forward to have a money and other resources as well.
 Evaluate the things and check constraints:- while solving few of the issues of
company for the success and during the solving problems a new consequence can occur
and with this they have to move towards first step of process to solve the new problem as
well with this in right context too (Barkemeyer and et. al., 2014).
Although it is required to know that how such concept can be applied in working as well.
The theory of constraint can be much useful for the manufacturing and supply chain with
logistics too. Although, because it is such which is used to identify and improve the different
methods and systems as well and it is required to apply the different area of business success.
Moreover, business process is such, where the bottlenecks and although different theory
of constraints has to be used to find some effective solution to the business issues in great
manner.
Maslow Need Hierarchy theory.
Maslow hierarchy is somewhere a motivational theory in psychological which also
comprise of the five-tier model of the human needs and thus often need to have depiction of the
hierarchical level in business and it looks like a pyramid as well.
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This theory states that people are such which also motivate them to have certain needs
and precedence over others as well. Although, the most difficult thing is for physical survival as
well and thus it is somewhere a first thing which develop them to motivate their behaviour too.
Source: Maslow need, 2018.
This level of Maslow need hierarchy is being used in organisation to motivate their
employees in great manner and thus it makes company to attain their goals and objectives in
great manner as well (Crane and Matten, D., 2016). Motivating the employees and whole
organisation with this help to have a increase in performance and it also make them to have a
better productivity of organisation which help them to enhance their business as well after
receiving the success in business as well. Th various stages of this law are as follows:
 Physiological needs:- The human work hard to have some basic needs and those are as
air, food and shelter etc. these are the needs which motivate people to work hard and look
forward to achieve many more desires as well.
 Safety Needs:- After satisfying the first level of need the people look forward to have a
safety of many things like, protection in elements, security law and having freedom of
fear as well.
 Belonging needs:- After having those both needs in life a people desires identifies that
they should have friends, trust and acceptance and being a part of affiliating the group
like friends and family too. This is something which motivate people and employees in
organisation to attain this as well and thus they also need to have attainment of these
things in better manner as well.
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Illustration 2: Maslow Need Hierarchy

 Esteem needs:- Getting all such needs the employee and people look forward to have s
standard of living and for such they grow with luxury items like: car, reputation in society
and have status too. This is what a particular person wants in society as well.
 Self – Actualisation:- It is required to realize the personal potential in their life and a
people thing that “ to become everything in this world a person is capable of becoming”
this is something which help person to get motivated to work hard and attain their all
levels of needs in their life too.
According too Jamali and Mirshak, 2010 constraint is that which help company to
identify and determine the problems and issues in organisation before implementing anything in
business so that evaluation can be done in better manner as well. Although organisation look
forward to enhance their success further more and for such situation they have to remove all the
bottlenecks to have a proper and smooth functioning of their working in organisation as well. For
such constraint the company has followed various steps in the organisation which make them
able to apply the theory of constraint in entity.
In Contrary to this, Ruggie, 2013 said that Maslow Need Hierarchy is such which also
help in enhancing the business success as this law make employees motivated to work in great
manner. This theory is that which is very much applicable in organisation and this also help in
increasing the performance of company and productivity as well. Motivation does help in
working in the right direction as well. Motivation can manipulate any people in increasing the
performance as well.
CONCLUSION
From the above report it can be stated that, when the ROLEX trade their product and
services across the boundaries of country and for particularly to earn higher revenues and thus to
enhance their business further more as well. This is something which make company to expand
their business in great manner too. Report is that which has included different thing like making
a comparative analysis which helped in competitive position in various markets of the world and
they even look forward to become and to hold the top position in every xcount4ry and for such
they are bringing innovation and creativity in their product and services which help ROLEX to
attain their goals and objectives too. Moreover, various and issues are there which is being
considered while making trading across the boundaries of different countries as well. These
problems are such which made company to take step according to market and after having
14

research of market as well, with this company can attain their aims and objectives too. In last,
different things are also included to enhance the business in great manner and thus for such
scenarios different theories is being considered which helped whole organisation and entity to
work on great scale as well. These theories helped in motivating and appraise every employee of
organisation to work in right direction as well which make them increase their performance and
productivity both in perfect manner. ROLE X has to consider all these criteria to satisfy their
customers in better manner and it makes different people to get aware and get attracted towards
the company and buy the ROLEX wrist watch to satisfy consumer needs and wants.
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