Report on Netflix's creative and innovative leadership

History of innovation and creativity: Netflix used the post service to mail DVDs to their customers from 1999 until 2007. The internet became a major phenomenon, with 70 percent of Americans already getting access to it. Rather than resisting the internet revolution, which could pose a significant danger to his company, Reed Hastings chose to establish a streaming service that allows customers to view TV series and movies on their PCs instantly.