Report on Netflix's creative and innovative leadership

Abstract
Since its establishment in 1997, Netflix has been on the rise. However, a careful
examination of the company’s strengths strategy reveals that it faced a few little and large
difficulties along the road, some of which had the ability to permanently distance the
company from the market. Nevertheless, it handled strategically with all these concerns,
with many of them being dealt with in a proactive and preventative manner, while others
were dealt with quickly, essentially faster than any of its competitors. This article
examines a few such challenges that the corporation has experienced since its inception
until recently, when it nearly conquered the entire world. The firm focused on its in-depth
knowledge of how markets react in an internet-based economy.

Keywords
Figure 1
Table of contents: 47 words
Table of figures: 21 words
Bibliography: 199 words
Total :2797 word

Table of Contents
Abstract.......................................................................................................................................................2
Keywords.....................................................................................................................................................3
.................................................................................................................................................................... 3
1. Introduction.........................................................................................................................................5
1.1 What is Netflix?.....................................................................................................................................5
1.2 History of Innovation and Creativity......................................................................................................5
2. Business Model....................................................................................................................................6
2.1 Vison Statement....................................................................................................................................8
2.2 Value Propositions.................................................................................................................................8
3. Strategic Context.................................................................................................................................9
3.1 Marketing Strategy..............................................................................................................................10
3.2 Focus on Customer Satisfaction...........................................................................................................11
3.3 Netflix Competitors and Threat...........................................................................................................12
4. Conclusion.........................................................................................................................................14
Table of Figures
Figure 1........................................................................................................................................................3
Figure 2........................................................................................................................................................6
Figure 3........................................................................................................................................................8
Figure 4........................................................................................................................................................9
Figure 5......................................................................................................................................................12
Figure 6......................................................................................................................................................13
Figure 7......................................................................................................................................................14
Figure 8......................................................................................................................................................15
Figure 9......................................................................................................................................................15
Figure 10....................................................................................................................................................16