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Report on Organisational and Environmental Audit

   

Added on  2020-01-07

29 Pages4995 Words258 Views
BUSINESS STRATEGY
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INTRODUCTIONStrategy is a plan which helps to the company in order to achieve vision, goals and longterm objectives of it. By using strategy the management is highly able to make the firm moreprofitable in the sector where it serves its products and services. There are various kinds ofstrategies are to be formulated by the manager which helps to achieve different objectives. Foranalyse about the business strategy Iceland supermarket company is selected which is UK basedprivate limited entity operating in the retail sector. Key products of it are such as frozen fooditems as well as grocery products. The present report describes about number of terminologieswhich are used by the Iceland along with constraints occurs in strategic planning. The second ofpart of report shows regarding organisational and environmental audit using different models.Apart from this it looks upon number of strategies which can be used by Iceland supermarket toachieve goals and vision in effectual manner. At the end of report it focuses on resources, roles,responsibilities, target as well as timescales which require to execute new strategy in Icelandcompany.1
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TASK 11.1 Explaining strategic context and terminologies2
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In the business entity there are various kinds of terminologies are used which areachieved with the help of different strategies. In the organisation, with the context to strategicthere are several aspects are to be used and added. With reference to the Iceland supermarketdifferent business terminologies such as goals, mission, vision, objectives, core competenciesetc. are analysed as below:3
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Mission:To increase market share by 18% in the retail industry.Vision: To become a leading brand in overall retail industry across the world.The Iceland supermarket has vision and mission and due to this it operates in the retailsector in UK. Mission of the firm is to enhance market share by 18% in the overall retail industrywith the help of attracting more customers. Further, vision is to become a leader of retail industryin the whole world.4
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