Report on Performance Indicators of Mercedes Benz
Added on -2020-06-06
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Strategic management
Executive summary Strategic management is important activities that is performed by various organisation toregulate their business operations effectively and effectively. Present report was based onunderstanding various key performance indicators that represents Mercedes Benz position inmarket as compared to customers. Mercedes Benz group is major tour planner which is acompany of opportunities for their customers and stakeholders and their employees. There arevarious KPI such as profits, cost , employee turnover, CLV, CAC and CSAR etc. has providedunderstanding that firms has its strong position in market as compared to competitors. It isidentified that organisation has adopted New product development strategy for expansion ofbusiness in Automotive. SAF framework has also provided understanding that New productdevelopment strategy is suitable for organisation and its provides them support in achievement ofgrowth and development.
TABLE OF CONTENTSExecutive summary .........................................................................................................................1INTRODUCTION...........................................................................................................................1Analysis of organisation's strategic position using relevant KPIs..........................................1Analysis of organisation strategic direction...........................................................................3Critical evaluation organisation strategy ...............................................................................6CONCLUSION................................................................................................................................7RECOMMENDATIONS.................................................................................................................7REFERENCES................................................................................................................................9........................................................................................................................................................112
INTRODUCTIONStrategic management is analysed as formulation and implementation of important goalsand initiatives that has been taken by management on the behalf of owners which is based on theconsideration of resources and assessment of internal and external environments in whichorganisation is competing. Present report is based on analysis of Mercedes Benz group and itsstrategic management that provides overall direction to business enterprise and involvesspecification of objectives, policies and plan which are designed to achieve these objectives andallocation of resources in order to implement the plans (Hitt, Ireland and Hoskisson, 2012).Mercedes Benz group is major tour planner which is a company of opportunities for theircustomers and stakeholders and their employees. Further, company is manufacturer of luxuriousand wide range of Vehicles with their brand name. They usually have strong brand position inautomotive and achieved high profitability in market by providing quality of products andservices to clients.Their effective integrated model allows them to leverage the power of distribution in their ownsource markets and optimum clients volumes for their own assets. Further, their strategy is tooffer differentiated and controlled products to attract target customer, drive demands in targetmarkets and create entry barriers. Presently Mercedes Benz has strong financial position as theyhaving a net income of around 15000 million and operating income of 20000 million (Hill, Jonesand Schilling, 2014). The main competitors of organisation are analysed Volkswagen, Toyota,Audi in UK. There are various luvxurious vechile have been luanched by organisation inmarket to attract cutomer. Analysis of organisation's strategic position using relevant KPIsKey performance indicators are identified as measurable values which clearlydemonstrates the ways through which company is effective achieving key business objectives.Large scale organisation use their KPIs for evaluation of success at reaching the targets. In thiscontext, there are also some key performance indicators for Mercedes Benz have identified anduse to analyse the strategic business position of organisation in market. Some of them are asfollows:Financial metrics:Profits: Most important performance indicator that clearly provides an analysis ofcompany's financial position as compared. Moreover, shareholders of Mercedes Benz1
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