logo

Report on Rwanda Laptop Market

8 Pages1397 Words155 Views
   

Added on  2020-04-07

Report on Rwanda Laptop Market

   Added on 2020-04-07

ShareRelated Documents
UNIT:NAME:DATE
Report on Rwanda Laptop Market_1
Introduction The following report is an assessment of Alpha Response Technological Company venturing the laptop market in Rwanda. Alpha response technological Company (ARTS) is a Taiwan based technology firm and is looking forward to launching it laptops in Rwanda. Rwanda is country located in Central East Africa. Rwanda like other developing countries is having progress in terms of technology and society. The Rwanda laptop market is dominated by Positivo BGH who will be the main competitors of ARTS Company. The report will assess Rwanda using PESTLE Analysis, discuss foreign investments, and apply 5 forces analysis to show opportunities in the Rwanda market. The report will also outline the incentives that are available when entering the Rwanda Special Economic Zone.
Report on Rwanda Laptop Market_2
PESTLE AnalysisFactorAnalysisPoliticalRwanda is politically stable after 1994 Genocide.Economic Economy is managed by National Bank of Rwanda.90% of the population works in Agriculture sector.The country currency is Rwandan franc.Per capita GDP is $2090Rwanda has a free market economy.Industrial sector contribute 14% of GDP while agriculture 32%TechnologicalThere is 4G internet connectionICT has been incorporated in the education systemEnvironment The government has designated special economic zones for companies.Social cultureRwanda has a population of 11262564 peopleThe population is young making 53% aged 16-64 of the total population.Rwanda is densely populated with 445 inhabitants/kmTertiary education enrollment is 8%.Literacy rate is at 71(those that can read and write)Education is provided by government through public school to secondary level.The society is still recovering from the 1994
Report on Rwanda Laptop Market_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic Management Case Study ARTS
|15
|3308
|64

Strategic Management Case Study (DOC)
|12
|2138
|50

Business Strategic Management Assignment
|11
|2055
|50

Strategic Management and PEST Analysis of Rwanda | Report
|17
|3166
|52

Business Risk Analysis | International Market| RWANDA Report
|7
|1889
|224

Revealed Comparative Advantage - Exports of Rwanda
|9
|6780
|32