Report on Sports Event Tourism

Added on -2020-02-24

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Running head: SPORTS EVENT TOURISMName of the Student:Name of the University:Author note:
1SPORTS EVENT TOURISM Executive Summary The following report is based on the sports event that is going to take place in Singapore, therewill be a Football match between Liverpool and Arsenal in the month of November in theNational Stadium of Singapore. The company background, the business canvas model of theHotel has been given where the market, customer, company and competitors analysis has beengiven. The report also shows the marketing plan of Ramada Hotel. A financial budget and salesforecasting for the hotel during that period has also been depicted.
2SPORTS EVENT TOURISM Table of ContentsMarket Research..............................................................................................................................4Company Analysis...........................................................................................................................5Mission Statement of Ramada.........................................................................................................5Vision...............................................................................................................................................6Industry analysis..........................................................................................................................6Competitors’ analysis......................................................................................................................7Customer analysis............................................................................................................................7Business canvas model of Ramada Hotel........................................................................................7Business Action Plan.......................................................................................................................9Service development..................................................................................................................10Offering discounts.....................................................................................................................10Management and Production Structure.........................................................................................11Sales Forecast................................................................................................................................11Sales Forecast.....................................................................................................................12Marketing Expense Budget............................................................................................................13Marketing Expense Budget............................................................................................................14Conclusion.....................................................................................................................................14References......................................................................................................................................16
3SPORTS EVENT TOURISM Market ResearchSports tourism is a not a new concept, people who love sports they travel from acrosscountries wherever the sports events are held. This provides scope for sports tourism, wherepeople travel just to experience and enjoy their favorite stars. The destinations that organize andwhere the events are held see a surge of tourists in that particular time. It creates a need for anumber of tourism related services that are required by the tourists. The demands for the variousservices are to be fulfilled by the local service providers. Tourists require accommodation,restaurants and car rental services (Ashrafi et al., 2013). Singapore is undoubtedly a very beautiful and attractive country and an excellentdestination for various events, for years it has been hosting a number of cultural events, likefestivals and concerts. The country has also started organizing and hosting a number of sportsevents, since then, and it has been seen that whenever this events are organized many touristsvisit Singapore. It creates a need for accommodation facilities, though there are a number ofhotels but still when there are some events, the demand for the accommodation facilities haveincreased. This gives scope for the service providers in this field (Ashrafi et al., 2013). In November 2017 and sports event is going to be held in the National stadium ofSingapore. Battle of the matches, it is a football match that will be held in Singapore, the matchwill be held between Arsenal and Liverpool, the match will be held as a part of Masters FootballAsia. Ticket booking for the match has already started and until now many people have done thebookings, Liverpool and Arsenal are both very famous football teams so the fans are expected tocome to witness the battle from all around the World (Ashrafi et al., 2013).

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