Ethical Stakeholder Analysis
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REPORT ON THE ETHICAL ANALYSIS OF STAKEHOLDERS’ CONDUCT AT
NEWAGE PTY LTD
Summary
This report on the ethical analysis of stakeholders in the case study provided will assess the
revelations from the investigations conducted and address the ethical issues therein as per the
mentioned stakeholders’ conducts.
Introduction
This report analyses the stakeholders’ conduct as pointed out in the investigations, which arose
from an accident occasioned by the selling of a bugged operating system to XYZ Ltd by
NewAge Pty Ltd. It lists the stakeholders and discusses how each of the stakeholders applied or
failed to apply ethical decision-making approaches. It confronts the ethical dilemma arising and
applies the six ethical values with requirements that contribute to observing these values as per
the Code [2014]. It further applies appropriate theories of ethical philosophy and provides a
response to the ethical dilemma with limitation to the consequences.
Method
Information was extracted from the investigations carried out and other identified secondary
sources.
Findings
1. Mr. McBright’s ethical liabilities.
By colluding with Mrs. McDonald in order to keep the information of the bugged operating
system which consequentially caused a disaster at XYZ Pty Ltd, McBright is ethically liable for
various reasons. His act contravenes sections 1.2.1(a) (b) and (c) of the ACS Code [2014] which
require its members to identify those potentially impacted by their work thus considering their
interests, to raise with stakeholders any potential conflicts the professional activity in relation to
meeting other requirements and advising the stakeholders as soon as possible, of any conflicts of
interest or conscientious objections. Section 1.2.3 requires honesty and prohibits its members
from misleading their clients as to products’ suitability. He also omitted to confront attempts to
limit diversity in the workplace to boost performance, as stipulated in section 1.2.6 (c) of ACS
Code [2014]. Such actions as noted by Chonko [2012], show a failure on McBright’s part, to
apply the Deontology Theory and Rights Theory which require one to perform their duties where
ethics is in play and where other party’s rights are involved respectively.
2. Mrs. McDonald’s ethical liabilities.
By colluding with Mr. McBright, Mrs. McDonald shoulders all the liabilities that apply to Mr.
McBright. In addition, she breached section 1.2.2 of the ACS Code which, in enhancing the
quality of life, provides for promotion of health and safety of all those affected by its members’
NEWAGE PTY LTD
Summary
This report on the ethical analysis of stakeholders in the case study provided will assess the
revelations from the investigations conducted and address the ethical issues therein as per the
mentioned stakeholders’ conducts.
Introduction
This report analyses the stakeholders’ conduct as pointed out in the investigations, which arose
from an accident occasioned by the selling of a bugged operating system to XYZ Ltd by
NewAge Pty Ltd. It lists the stakeholders and discusses how each of the stakeholders applied or
failed to apply ethical decision-making approaches. It confronts the ethical dilemma arising and
applies the six ethical values with requirements that contribute to observing these values as per
the Code [2014]. It further applies appropriate theories of ethical philosophy and provides a
response to the ethical dilemma with limitation to the consequences.
Method
Information was extracted from the investigations carried out and other identified secondary
sources.
Findings
1. Mr. McBright’s ethical liabilities.
By colluding with Mrs. McDonald in order to keep the information of the bugged operating
system which consequentially caused a disaster at XYZ Pty Ltd, McBright is ethically liable for
various reasons. His act contravenes sections 1.2.1(a) (b) and (c) of the ACS Code [2014] which
require its members to identify those potentially impacted by their work thus considering their
interests, to raise with stakeholders any potential conflicts the professional activity in relation to
meeting other requirements and advising the stakeholders as soon as possible, of any conflicts of
interest or conscientious objections. Section 1.2.3 requires honesty and prohibits its members
from misleading their clients as to products’ suitability. He also omitted to confront attempts to
limit diversity in the workplace to boost performance, as stipulated in section 1.2.6 (c) of ACS
Code [2014]. Such actions as noted by Chonko [2012], show a failure on McBright’s part, to
apply the Deontology Theory and Rights Theory which require one to perform their duties where
ethics is in play and where other party’s rights are involved respectively.
2. Mrs. McDonald’s ethical liabilities.
By colluding with Mr. McBright, Mrs. McDonald shoulders all the liabilities that apply to Mr.
McBright. In addition, she breached section 1.2.2 of the ACS Code which, in enhancing the
quality of life, provides for promotion of health and safety of all those affected by its members’
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work, as well as attempting to give full personal satisfaction through competence for work done
to those affected by the work, under (b) and (d) respectively. Section 1.2.3 of the Code on
honesty requires a member to distinguish between a personal and professional opinion, not to
mislead a client on the sustainability of the product and not to enhance one's own reputation at
the expense of others. Under section 1.2.4 on competence, the Code requires one to accept only
work they believe they’re competent to perform and not to misrepresent their services or skills. It
also requires protection of stakeholders’ interests. The Code further gives room for professional
development under section 1.2.5 by keeping oneself updated practices and standards. This value
needs continuance upgrade of values and skills, encouraging colleagues to continue with their
own developments and to support general professional development. Mrs. McDonald also not
only failed to apply Deontology and Rights Theories as per Mr. McBright, but also misapplied
the Utilitarian Theory of ethics which connotes the choice giving rise to greatest benefit to all as
ethically correct, as noted by Chonko [2012]. Freeman and Reed [1983] once noted that firms
need to be managed in the interests of both stockholders and stakeholders, thereby making XYZ
Pty Ltd’s interests paramount too. Velasquez [2012] further points out that it’s both contractual
and ethical to point out defects in products.
3. Authorities of the Council of LivingCity.
They also misapplied the Utilitarian Theory of ethics by omitting to take action against NewAge
Pty Ltd.
Conclusion
Mr. McBright, Mrs. McDonald and the authorities of the council of LivingCity are both legally
and ethically liable, the former two being for the breach of the ACS Code [2014] and all for
misapplication and non-application of the ethical theories.
Recommendations
As a result of the conclusion reached, it is recommended that disciplinary action is taken against
ACS members for violating the ACS Code [2014] and further action against the city’s authorities
to compel them to perform their public duties.
Bibliography.
ACS Code of Professional Conduct [2014].
Chonko L [2012] Ethical Principles, University of Texas.
Freeman RE [2014] Strategic Management: A Stakeholder’s Approach, Boston Massachusetts.
Velasquez M [2013] ‘Why Companies are not morally Responsible for Anything They Do’
Business and Professional Ethics Journal 1-18.
CAREER BUSINESS PLAN
to those affected by the work, under (b) and (d) respectively. Section 1.2.3 of the Code on
honesty requires a member to distinguish between a personal and professional opinion, not to
mislead a client on the sustainability of the product and not to enhance one's own reputation at
the expense of others. Under section 1.2.4 on competence, the Code requires one to accept only
work they believe they’re competent to perform and not to misrepresent their services or skills. It
also requires protection of stakeholders’ interests. The Code further gives room for professional
development under section 1.2.5 by keeping oneself updated practices and standards. This value
needs continuance upgrade of values and skills, encouraging colleagues to continue with their
own developments and to support general professional development. Mrs. McDonald also not
only failed to apply Deontology and Rights Theories as per Mr. McBright, but also misapplied
the Utilitarian Theory of ethics which connotes the choice giving rise to greatest benefit to all as
ethically correct, as noted by Chonko [2012]. Freeman and Reed [1983] once noted that firms
need to be managed in the interests of both stockholders and stakeholders, thereby making XYZ
Pty Ltd’s interests paramount too. Velasquez [2012] further points out that it’s both contractual
and ethical to point out defects in products.
3. Authorities of the Council of LivingCity.
They also misapplied the Utilitarian Theory of ethics by omitting to take action against NewAge
Pty Ltd.
Conclusion
Mr. McBright, Mrs. McDonald and the authorities of the council of LivingCity are both legally
and ethically liable, the former two being for the breach of the ACS Code [2014] and all for
misapplication and non-application of the ethical theories.
Recommendations
As a result of the conclusion reached, it is recommended that disciplinary action is taken against
ACS members for violating the ACS Code [2014] and further action against the city’s authorities
to compel them to perform their public duties.
Bibliography.
ACS Code of Professional Conduct [2014].
Chonko L [2012] Ethical Principles, University of Texas.
Freeman RE [2014] Strategic Management: A Stakeholder’s Approach, Boston Massachusetts.
Velasquez M [2013] ‘Why Companies are not morally Responsible for Anything They Do’
Business and Professional Ethics Journal 1-18.
CAREER BUSINESS PLAN
1.0 Executive Summary
DigiComms Ltd will be an Information Communications and Technologies firm, incorporated
with the objective of realizing Skills Framework for the Information Age’s (SFIA) fifth
responsibility level which is to Ensure and Advice.
It will be individually owned and operated by myself as I seek to expand and develop to
accommodate more professionals. In four months’ time and in line with SFIA’s IT Strategy and
Planning, with the objective above, the business will be able to offer services regarding its
implementation. It will also influence organizations, customers, suppliers, partners and peers as
well as build appropriate and effective business relationships (SFIA 6; 200…..
Business Objectives
The business’ objectives will be informed by the skills under Ensure and Advice responsibility of
SFIA 6 including;
1. Changing and transforming the existing IT infrastructure through the improvement of
the quality of products and services offered.
2. Developing and implementing new ideas in the market to ensure quality.
3. To deliver quality services and operate professionally in line with ACS Code of Ethics
2014.
4. To improve inter-business relationships by encouraging ethical and fair competition.
5. To offer quality services that satisfy client needs.
Mission Statement
The business’ mission will be to provide advice to clients, on available standards, methods, and
tools as applicable to their own specialty (SFIA 6). It is also to assess and evaluate clients’ risks
and take all initiatives to ensure meeting of clients’ needs.
Guiding Principle
The guiding principle in the business, as per Thompson, would be the focusing on the delivery of
quality products and services and to constantly and positively build the business. (Thompson
2012].
2.0 Company description
DigiComms Ltd will be incorporated and I will be the majority shareholder at the beginning. The
company will have an online website where clients can access additional information and ensure
that they’re attended to at all times. The Main office will, however, be operational six days a
week and eight hours a day.
DigiComms Ltd will be an Information Communications and Technologies firm, incorporated
with the objective of realizing Skills Framework for the Information Age’s (SFIA) fifth
responsibility level which is to Ensure and Advice.
It will be individually owned and operated by myself as I seek to expand and develop to
accommodate more professionals. In four months’ time and in line with SFIA’s IT Strategy and
Planning, with the objective above, the business will be able to offer services regarding its
implementation. It will also influence organizations, customers, suppliers, partners and peers as
well as build appropriate and effective business relationships (SFIA 6; 200…..
Business Objectives
The business’ objectives will be informed by the skills under Ensure and Advice responsibility of
SFIA 6 including;
1. Changing and transforming the existing IT infrastructure through the improvement of
the quality of products and services offered.
2. Developing and implementing new ideas in the market to ensure quality.
3. To deliver quality services and operate professionally in line with ACS Code of Ethics
2014.
4. To improve inter-business relationships by encouraging ethical and fair competition.
5. To offer quality services that satisfy client needs.
Mission Statement
The business’ mission will be to provide advice to clients, on available standards, methods, and
tools as applicable to their own specialty (SFIA 6). It is also to assess and evaluate clients’ risks
and take all initiatives to ensure meeting of clients’ needs.
Guiding Principle
The guiding principle in the business, as per Thompson, would be the focusing on the delivery of
quality products and services and to constantly and positively build the business. (Thompson
2012].
2.0 Company description
DigiComms Ltd will be incorporated and I will be the majority shareholder at the beginning. The
company will have an online website where clients can access additional information and ensure
that they’re attended to at all times. The Main office will, however, be operational six days a
week and eight hours a day.
Startup summary
The starting capital of the business will be $50,000 which will be used to buy additional facilities
like computers and furniture. In the event that additional capital will be needed, the company
will secure a $10,000 business loan.
Location
The business will be located in Sydney Australia, which has a population whose needs will
largely be met by this business.
Services
The business intends to take advantage of the platform offered by SFIA [Wikipedia] In order to
transform the IT sector so as to enable it to meet the needs of the 21st Century market. It will
strive to offer solution architecture, portfolio management, organization designs and
implementations in line with the fifth level of responsibility [Infrassistance; 1999]. It will further
advice on system development management and network designs in accordance with SFIA 6.
3.0 Market Analysis
Information and Technology industry is large and dynamic. As such, demographic patterns show
that there is a need to advise and ensure professionalism not only to firms and organizations but
also to individuals. This forms a wider client base that has been projected to be served by the
company’s services and products.
Marketing strategy
DigiComms Ltd intends to be the pioneer in the implementation of SFIA’s 5th responsibility. Due
to this, it will utilize SFIA’s platform to grow and develop as well as provide quality services to
all clients at very reasonable and affordable prices. The company will also give attention to
specific client needs in order to ensure professionalism and total satisfaction as required by ACS
Code [2014].
Under the Ensure and Advice on SFIA’s 5th responsibility, in terms of Strategy and Architecture,
the company will advise clients and ensure good IT governance, strategic planning, information
assurance, and innovations. It will change and transform portfolio management, organizational
design and advice on what will benefit management. On development and implementation, it
will ensure the development of systems and network designs. For delivery and operations, it will
advise on service acceptance and penetration testing in management. Furthermore, the skills and
quality will ensure performance management and professional development. All the
aforementioned done to implement the SFIA's objectives [SFIA 6], [Information Technology
Strategy; 2015-2020].
The starting capital of the business will be $50,000 which will be used to buy additional facilities
like computers and furniture. In the event that additional capital will be needed, the company
will secure a $10,000 business loan.
Location
The business will be located in Sydney Australia, which has a population whose needs will
largely be met by this business.
Services
The business intends to take advantage of the platform offered by SFIA [Wikipedia] In order to
transform the IT sector so as to enable it to meet the needs of the 21st Century market. It will
strive to offer solution architecture, portfolio management, organization designs and
implementations in line with the fifth level of responsibility [Infrassistance; 1999]. It will further
advice on system development management and network designs in accordance with SFIA 6.
3.0 Market Analysis
Information and Technology industry is large and dynamic. As such, demographic patterns show
that there is a need to advise and ensure professionalism not only to firms and organizations but
also to individuals. This forms a wider client base that has been projected to be served by the
company’s services and products.
Marketing strategy
DigiComms Ltd intends to be the pioneer in the implementation of SFIA’s 5th responsibility. Due
to this, it will utilize SFIA’s platform to grow and develop as well as provide quality services to
all clients at very reasonable and affordable prices. The company will also give attention to
specific client needs in order to ensure professionalism and total satisfaction as required by ACS
Code [2014].
Under the Ensure and Advice on SFIA’s 5th responsibility, in terms of Strategy and Architecture,
the company will advise clients and ensure good IT governance, strategic planning, information
assurance, and innovations. It will change and transform portfolio management, organizational
design and advice on what will benefit management. On development and implementation, it
will ensure the development of systems and network designs. For delivery and operations, it will
advise on service acceptance and penetration testing in management. Furthermore, the skills and
quality will ensure performance management and professional development. All the
aforementioned done to implement the SFIA's objectives [SFIA 6], [Information Technology
Strategy; 2015-2020].
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Conclusion
The plan will not only transition the shareholder into an IT professional but will also implement
SFIA’s objectives in line with the 21st century needs.
Bibliography
ACS Code of Professional Conduct 2014.
https://www.sfia-online.org/en/sfia-6/framework-summary/view
Birmingham City University, ‘Information Technology (IT) Strategy’ 2015-2020.
Infrassistance,'Organizational Planning, and Development with SFIA’ 1999.
Thompson A, ‘Managing Skills through Complexity and Change’ Workplace Learning
Conference 2012.
The plan will not only transition the shareholder into an IT professional but will also implement
SFIA’s objectives in line with the 21st century needs.
Bibliography
ACS Code of Professional Conduct 2014.
https://www.sfia-online.org/en/sfia-6/framework-summary/view
Birmingham City University, ‘Information Technology (IT) Strategy’ 2015-2020.
Infrassistance,'Organizational Planning, and Development with SFIA’ 1999.
Thompson A, ‘Managing Skills through Complexity and Change’ Workplace Learning
Conference 2012.
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