This assignment analyzes the Kodak Company's rise and fall, utilizing SWOT analysis to explore its strengths, weaknesses, opportunities, and threats. It highlights Kodak's initial success as a renowned brand with a diverse product portfolio, but examines how its slow transition from analog to digital technology led to significant losses. The analysis also explores current opportunities for Kodak in the evolving digital landscape, while acknowledging the intense competition from smartphone cameras and other tech giants like Sony.